Regional Digital Marketing & Communication Manager
hace 5 horas
Lleida
Overview In this role you will lead digital marketing and communication efforts to elevate brand visibility and support growth for Power Technique South Europe. You’ll guide a team to deliver impactful campaigns across digital channels aligned with corporate and regional priorities. Using data-driven insights, you’ll shape content strategies and drive cross-functional collaboration to deliver measurable impact. A strong hook is the chance to influence regional marketing at a global industrial leader and shape customer-facing initiatives. Compensaciones / Beneficios • flexible working arrangements, • pension plan, • health and life insurance, • exclusive product discounts, • seasonal bonuses, • childcare vouchers Responsabilidades • Develop and execute annual digital marketing and communication strategies, • Interface between division, sales and marketing/communication teams to feedback on product information and market trends, • Define and monitor KPIs for campaigns and propose corrective actions, • Manage and optimize content across websites, social media, email, and digital advertising, • Organize customer events and coordinate product pages, success stories and pricing updates for strong customer communication, • Create synergies between sales and marketing to maximize ROI of activities, • Maintain and update product databases and digital catalogs, • Conduct competitive benchmarking and market analysis to inform strategy, • Align regional marketing goals with BLMs and their teams, • Launch and manage CRM campaigns and share insights with stakeholders, • Lead, coach, train and manage the team to achieve marketing goals Requisitos principales • Bachelor’s or master’s degree in marketing, Communications, Digital Media, or related field, • 5–7 years of experience in digital marketing and communications, preferably in a multinational or industrial setting, • Proficiency in Google Analytics, Adobe Creative Suite, CMS platforms, and CRM systems such as C4C, • Strong project management, analytical, and interpersonal skills, • Multilingual capabilities (Spanish, English, Italian, Portuguese) are a plus, • strong leadership and people management, • excellent communication and collaboration, • analytical mindset, • Google Analytics, • Adobe Creative Suite, • CMS platforms