F&B Marketing - NH Collection Madrid Eurobuilding
5 days ago
Madrid
A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English: ¿Qué tendrás que hacer? Definition of the Marketing & Communication Plan for Outlets • Establishment of the Marketing & Communication plan., • Plan creation., • Plan monitoring., • Plan adaptation throughout the year. Branding and Concept • Ensure visual and conceptual consistency for each outlet., • Development of all stationery and communication/marketing materials required for each restaurant. Digital Communication • Supervise publications, materials, and shootings. Control monthly publication calendars., • Coordinate with agencies and the e-commerce team., • Optimize presence on key platforms (websites, Google Business Profile, reservations). PR • Coordinate the PR plan of each outlet’s hotel., • Draft/Review press releases., • Organize national and international press trips to promote the restaurant., • Hosting: receiving journalists and influencers., • Development of gifts for clients or press., • Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations • Ensure proper implementation of promotions and events. Analysis and Visibility • Establish KPIs, track them, and consolidate reports., • Verify updates of websites, apps, and basic SEO., • Analyze competition and digital trends. Regional and Cross-Functional Coordination • Align the strategy of the different outlets under a unified brand vision., • Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies • Select, coordinate, and follow up with PR, social media, and design agencies., • Validate deliverables and ensure compliance with timings and budgets. Budget and Reporting • Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department., • Control the assigned marketing investment., • Prepare consolidated reports by country/region for Management and BU. Reporting • Direct reporting to the GM ¿Qué buscamos? Skills • Excellent capacity to plan, organize and manage priorities;, • Strategic thinking, in line with brand positioning and business objectives., • Service oriented person, • Strong sense of aesthetics and creativity., • Excellent communication skills, verbal and written, in Spanish and English;, • Experience / knowledge of graphic design tools, • Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience, • Spanish mother tongue is mandatory plus high level of English, • Qualifications, • Master/Bachelor's Degree in Marketing or Communication, • Minimum 2 years of experience in similar position ¿Por qué elegirnos? At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as: • Global experience – a diverse team representing over 150 nationalities., • Challenging professional development opportunities, both nationally and internationally., • A wide range of training programs to enhance skills., • Well-being initiatives, including flexible working conditions., • Employee recognition programs, such as our “Memorable Dates.”, • Opportunities to make a difference through our sustainability program and volunteering initiatives., • Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.