Clinical Marketing
1 day ago
Valencia
Job Summary The Clinical Marketing Specialist – Blood Gas develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Blood Gas portfolio in Iberia. Working closely with the Product Manager and aligned with Global/SBU Medical Affairs, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility. In absence of a dedicated Blood Gas Clinical Specialist or local Medical function, the role covers selected applicationrelated and clinical educational activities within approved claims. It also collaborates with the PBM Clinical Specialist to leverage synergies across shared clinical pathways and reinforce the clinical value communication of the Acute Care Diagnostics portfolio. Key Accountabilities 1. Clinical Value & EvidenceBased Marketing • Develop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice., • Translate complex clinical information into clear, compliant, and customerrelevant value messages aligned with Product Management strategy., • Connect Blood Gas testing to clinical decisionmaking, patient outcomes, workflow efficiency, and economic impact to support valuebased selling. 2. Clinical Content & Marketing Tools • Develop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication., • Ensure consistency of clinical messaging across all Blood Gas customerfacing channels., • Provide evidencebased input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation. 3. Sales Enablement & Clinical Support • Equip Sales and Service teams with uptodate clinical arguments, tools, and training to confidently address Blood Gasrelated questions on clinical use and interpretation., • Deliver targeted clinical marketing training programs and support key customer engagements where clinical credibility is crucial., • When no local Clinical Specialist is assigned, provide daily applicationrelated clinical support within approved claims (intended use, interpretation, workflow). 4. KOL & Scientific Community Engagement • Build and maintain strong relationships with key clinical stakeholders: critical care, emergency medicine, anesthesia, neonatology, and laboratory medicine., • Participate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Blood Gas testing., • Support scientific meetings and educational initiatives ensuring coherent, credible clinical positioning. 5. Studies, Insights & CrossFunctional Collaboration • Support the local activation of clinical studies, evaluations, and realworld evidence initiatives led by Global/SBU teams., • Capture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management and Global Medical Affairs., • Collaborate with the PBM Clinical Specialist to develop joint clinical narratives, training, and value communication across shared clinical areas., • May support selected product management and field specialist activities when required, including sales support, training, implementation, and clinical adoption initiatives. 6. Global Coordination & Compliance • Serve as the local interface with Global/SBU Medical Affairs regarding clinical content, evidence, and claims., • Ensure that all clinical marketing materials and activities comply with IVD regulations, internal policies, and compliance standards., • Maintain up-to-date documentation (manuals, DoCs, MSDS, clinical marketing materials) in SAP as required. Networking/Key relationships • Product Management, • Marketing & Communications, • Sales (AAMM, KAM, SAS), • Help Line & Service, • HITS (Healthcare IT Solutions), • Global/SBU Medical Affairs, • Clinical Specialists (PBM, Hemostasis), • Regulatory & Quality Minimum Knowledge & Experience required for the position: • Bachelor’s degree in Life Sciences, Biomedical Sciences, Nursing, Medicine, Pharmacy or related field., • Strong clinical background in the assigned areas (specific clinical education or >5 years of relevant field experience is a plus)., • Experience in clinical marketing, medical affairs, or application support in IVD or related healthcare sectors preferred., • Knowledge of critical care, emergency medicine or physiology/pathophysiology associated with Blood Gas testing is an advantage., • Strong communication, presentation, and scientific interpretation skills., • Ability to work crossfunctionally and manage multiple stakeholders., • Fluent in English and Spanish; Portuguese desirable. Skills & Capabilities: • Strong ability to translate clinical evidence into compelling value messages., • Scientific literacy and critical appraisal of clinical literature., • Customer-centric mindset with understanding of clinical workflows., • Excellent communication and storytelling skills for complex medical topics., • Cross-functional collaboration and stakeholder management., • Ability to influence without authority in matrix organizations., • Strategic thinking with operational execution capability., • Experience in sales enablement and adult learning methodologies., • High level of compliance awareness in regulated environments., • Adaptability and problem-solving in dynamic clinical settings. Travel requirements: 35% Individual Contributor Core Competencies: Managing Work Effectively managing one’s time and resources to ensure that work is completed efficiently. Emotional Intelligence Essentials Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results. Building Partnerships Developing and leveraging relationships within and across work groups, including cross-functional groups, to achieve results. Decision Making Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences. Continuous Improvement Originating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas and implementing solutions. Continuous Learning Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
