Lead Marketing Analyst
hace 3 días
Barcelona
Our client is a fast-growing international product company with offices in Warsaw, Barcelona, and Virginia, plus a globally distributed team. Their culture is built on diversity, innovation, and collaboration, propelling us to the forefront of mobile app monetisation. They are united by a shared mission: empowering people to discover and grow their talents. Their cutting-edge platform and talented, globally dispersed team drive them forward. In this high-impact role, you’ll lead our marketing analytics efforts across acquisition, retention, and monetisation. You'll act as the bridge between raw data, data science, and strategic decision-making, guiding campaigns and portfolio-level strategies for sustained growth. Key Responsibilities: • Guide marketing analytics across paid UA, retention, and monetisation initiatives., • Spot inefficiencies, trends, and growth potential throughout the user journey., • Partner with Product, Creative, Monetisation, and UA teams to influence strategy., • Design and analyse experiments (creative tests, targeting changes, LTV impact, etc.)., • Translate insights into actionable recommendations for leadership and execution teams., • Collaborate with Data Science on forecasting, predictive models, and performance tracking., • Develop scalable dashboards, reporting frameworks, and processes for faster decision-making., • Help define long-term strategy by identifying new, data-driven growth levers. What You'll Bring • 5+ years in marketing analytics for mobile gaming, with at least 1–2 years in a leadership or senior role., • Deep understanding of UA mechanics, mobile ad ecosystems, and campaign performance metrics., • Expert-level SQL; experience with large-scale databases like ClickHouse is a plus., • Strong Python skills (Pandas, NumPy) for analysis and automation., • Skilled at building dashboards and visual insights using Matplotlib, Seaborn, Tableau, Metabase, or Power BI., • Proficient in A/B testing, from design to interpretation., • Experience translating data science outputs into usable UA insights., • Excellent communication, able to influence stakeholders and tell compelling stories with data., • Strategic thinker who balances granular detail with the big picture., • Familiarity with attribution tools (e.g., Appsflyer, Adjust), AdTech platforms, and UA automation. Responsibilities • Conduct market research and analysis related to competitive landscape, market trends, and business development, • Uncover insights and make recommendations based off of this analysis and research, • Distil complex marketing analysis into clear, simple presentations, • Track, analyse, and report marketing initiatives Qualifications • Bachelor's degree or equivalent experience, • 1-2 years' experience holding an analytical, sales, business development, or business intelligence role, • Strong analytical skills, • Proficient in Microsoft Office Suite