Lead - Salesforce Marketing Cloud Developer Global Pharma Madrid Spain Hybrid
il y a 14 heures
Santiago de Compostela
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it? At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. Role: Lead SFMC Developer IF YOU ARE INTERESTED, PLEASE SHARE YOUR CV IN ENGLISH LANGUAGE ONLY! We are seeking an experienced SFMC Lead Developer with deep hands-on expertise across Automation Studio, Journey Builder, complex audience segmentation, Marketing Cloud Personalization (MCP), and enterprise integrations. This role is ideal for someone who is comfortable operating in a pharma environment, with strong data governance sensibilities and the ability to translate business objectives into scalable omnichannel journeys. CRM, Web, CMS) while leading technical design and building for Salesforce Marketing Cloud programs. Build automations in Automation Studio, including SQL-based segmentation, scheduled automations, and data hygiene processes. Develop modular, compliant email and content blocks, leveraging AMPscript, SSJS, and data extensions best practices. Own the final audit and quality validation of campaigns executed by team members, ensuring adherence to defined processes, compliance standards, technical accuracy, and client requirements before deployment. Data & Integration Leadership Design and maintain data models, data extensions, relational mappings, and business rules aligned with CRM, website, and analytics inputs. o Veeva CRM (triggers, segmentation, report extraction) o WordPress VIP for personalization, tagging, and behavioral capture feeding MCP o Enterprise Data Lakes, CDPs, or analytics environments ~· Ensure data dictionary, taxonomy alignment, and governance across all activation channels. Marketing Cloud Personalization (MCP) Implement MCP tagging, site wide java scripting, custom scripting (if any) rule sets, decisioning logic, personalization recipes, and identity resolution approaches. Partner with web and analytics teams to ensure MCP instrumentation is clean, compliant, and aligned to journey logic. Optimize hybrid (rule-based + algorithmic) MCP experiences based on campaign goals. Work closely with omnichannel strategists, CRM leads, web/CMS teams, and localization leads. Provide documentation, technical playbooks, and training for marketing, operations, and downstream teams. Advanced mastery of Journey Builder, Automation Studio, SQL, AMPscript, SSJS, and SFMC data modeling. ~ WordPress VIP). ~ Strong familiarity with Veeva CRM data structures and how CRM segments feed omnichannel journeys. ~ Demonstrated experience supporting pharma or life sciences omnichannel operations. ~ Comfortable working cross-platform (CRM → SFMC → Web) in complex enterprise ecosystems. ~ Language proficiency required in Spanish (for Spain market) All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics