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Job Description We are a family-run bakery based in London with a rich history of traditional French baking. We are excited to announce that we will be developing two new income streams in the next few months, and we are currently in the preparation phase. We are looking for a talented freelancer to take on the role of Marketing Manager with experience in graphic design for this project. The scope of work includes enhancing our brand awareness both digitally and physically. Specifically, we need someone who can: - Design the new sections on our website/booking system - Create branded campaigns and advertisements for SM and Google ads, working with our current PR and CRM manager - Design posters and indoor/outdoor signage - Communication Design, come up with strategic launch campaign - Keep up to date with the design of the new website and find strategic plan to increase online sales (such as seasonality) - Strategic plan to target offices. Our goal is to create an unforgettable customer experience, and we believe that a strong marketing strategy and captivating design are crucial to achieving this. Qualifications: Educational Background: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field. Experience: Proven experience as a marketing designer or in a similar role. Portfolio demonstrating proficiency in graphic design and successful marketing campaigns. Experience with website design and management. Knowledge and experience in the Hospitality industry is a must Skills: Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Proficiency in web design tools and platforms (Shopify). Knowledge of digital marketing strategies, including SEO, PPC, email marketing, and social media marketing. Excellent communication skills, both written and verbal. Ability to create cohesive and visually appealing branding materials. Strong project management skills with the ability to handle multiple tasks and meet deadlines. Creativity and an eye for detail. Technical Proficiency: Familiarity with social media platforms and tools for managing social media campaigns. Knowledge of analytics tools (e.g., Google Analytics) to track and measure the success of campaigns. Personal Attributes: Strong organisational and time management skills. Ability to work independently and as part of a team. Enthusiasm for working in a creative and dynamic environment. Passion for food and an understanding of the bakery industry is a plus. Extra credit for: Experience working with hospitality or food-related businesses. Familiarity with printing processes and materials for creating physical marketing materials (e.g., posters, signage). Knowledge of customer experience strategies and how to implement them in marketing campaigns.
About Us: At Abacus, we are a leading IT consulting firm dedicated to providing innovative solutions and strategic guidance to businesses across various industries. We are passionate about technology and its potential to transform operations, drive growth, and create new opportunities. The Role: We are seeking an enthusiastic, creative and driven Marketing and Digital Media Graduate to join our dynamic team. This role is perfect for a recent graduate who is ready to kick-start their career in marketing within the tech industry. You will play a key role in enhancing our brand presence and driving our digital marketing strategies forward. Key Responsibilities: - Assist in developing and executing marketing campaigns across digital platforms including social media, email, and the company website. - Create engaging content for various digital channels, such as blogs, press releases, and social media posts, to increase company visibility and enhance client engagement. - Monitor, analyze, and report on the performance of marketing campaigns using tools like Google Analytics and social media analytics to ensure they meet the set objectives. - Support the marketing team with the coordination of promotional events and webinars. - Collaborate with cross-functional teams and different practice areas to ensure the branding is consistent and compelling across all communication channels. Requirements: - Bachelor’s degree in Marketing, Communications, Media, or related field. - Excellent understanding of digital marketing concepts and best practices. - Skills in content creation and editing, with a keen eye for detail - Demonstrable ability to generate creative visuals for all types of digital media - Experience with social media management and analytics tools. - Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously. - Excellent verbal and written communication skills. - A proactive approach and eagerness to learn and grow within the industry. Benefits: - Opportunity to work in a rapidly growing sector. - Comprehensive training and development program. - Access to the latest tools and technologies in digital marketing. - Competitive salary and performance bonuses. - Inclusive and supportive company culture. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Marketing Manager Catering hospitality ltd is a dynamic and growing collection of restaurants dedicated to delivering exceptional dining experiences. Our diverse portfolio ranges from casual eateries to fine dining establishments, each offering a unique culinary adventure. We pride ourselves on our innovative menus, outstanding service, and vibrant atmospheres. We are seeking a creative and results-driven Marketing Manager to lead our marketing efforts and drive the growth of our restaurant group. The ideal candidate will have a passion for the hospitality industry, a deep understanding of current marketing trends, and a proven track record in developing and executing successful marketing strategies. - Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement across all our restaurant brands. - Plan and execute multi-channel marketing campaigns, including digital, social media, email marketing, and traditional advertising. - Manage and optimize the restaurant group’s online presence, including websites, social media profiles, and online review sites. - Coordinate and oversee promotional events, partnerships, and community engagement activities. - Conduct market research to identify trends, opportunities, and competitive landscape. - Collaborate with restaurant managers and chefs to highlight seasonal menus, special events, and unique selling points. - Track and analyze marketing performance metrics to measure the effectiveness of campaigns and adjust strategies accordingly. - Develop and manage the marketing budget, ensuring cost-effective use of resources. - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 3-5 years of marketing experience, preferably in the hospitality or food and beverage industry. - Strong understanding of digital marketing, social media platforms, and SEO/SEM strategies. - Excellent written and verbal communication skills. - Creative thinking with the ability to generate innovative marketing ideas. - Strong project management skills with the ability to manage multiple campaigns simultaneously. - Proficiency in marketing tools and software, such as Google Analytics, social media management platforms, and email marketing tools. - Ability to work collaboratively in a fast-paced environment. - Competitive salary and benefits package. - Opportunity to work with a passionate and dedicated team. - Professional development and growth opportunities. - A vibrant and inclusive work environment.