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Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, social content, live experiences, and commercial partnerships that shape modern entertainment culture. As Dexerto continues to scale globally across both audience and commercial operations, brand positioning, industry visibility, and strategic market presence are becoming increasingly important to the next stage of growth. The Role Dexerto is seeking a Marketing Manager (UK-based) to lead and elevate the company’s external brand presence across the media, advertising, gaming, entertainment, and creator economy industries. This is a highly strategic role for an experienced B2B marketer who understands how to position and grow a modern media brand within competitive commercial markets. We are looking for someone with a strong agency or media background — ideally someone who has previously been responsible for marketing an agency, publisher, media business, or public-facing brand. The successful candidate will own and drive Dexerto’s marketing strategy across brand positioning, industry awareness, PR opportunities, lead generation support, thought leadership, awards strategy, and market-facing communications. This role sits at the intersection of marketing, commercial, brand, audience insights, and business development. You will work closely with senior leadership and the commercial team to help strengthen Dexerto’s market position, increase visibility with brands and agencies, and support revenue growth through smarter positioning, strategic storytelling, and industry engagement. You will play a key role in identifying how Dexerto shows up externally — from industry narratives and whitepapers through to awards, PR opportunities, speaking opportunities, sales positioning, and broader market influence. This role requires someone who is equally comfortable operating strategically and executing high-impact initiatives. The ideal candidate will understand how to turn audience, platform, campaign, and industry data into compelling narratives that generate industry attention, commercial conversations, and meaningful business opportunities. You will also help shape how Dexerto leverages its senior leadership team externally — identifying opportunities to raise company profile, strengthen authority, and position Dexerto as a leading voice across gaming, entertainment, influencer culture, and digital media. Core Responsibilities Brand Strategy & Market Positioning • Develop and lead Dexerto’s B2B marketing and industry positioning strategy, • Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries, • Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally, • Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths, • Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications, • Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally Industry Presence & PR • Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications, • Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility, • Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries, • Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning, • Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification Awards & Commercial Integration • Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories, • Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions, • Build systems and processes around award tracking, submission timelines, and supporting materials, • Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials, • Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives, • Lead Generation & Business Development Support, • Develop marketing initiatives that support lead generation and commercial growth, • Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness, • Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations, • Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives, • Help improve how Dexerto positions itself against competitors within agency and brand conversations Insights, Research & Thought Leadership • Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives, • Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives, • Translate complex audience and performance data into commercially valuable industry stories, • Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels, • Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns Performance & Accountability • Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts, • Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact, • Bring accountability and performance focus to Dexerto’s external marketing activity, • Continuously assess industry trends, competitor positioning, and market opportunities Candidate Profile The ideal candidate will bring: • 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications, • Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand, • Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes, • Experience supporting lead generation, business development, or commercially-driven marketing functions, • Demonstrated experience developing strategic marketing campaigns and market positioning initiatives, • Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content, • Ability to interpret audience and campaign data and turn it into compelling commercial narratives, • Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers, • Strong writing, storytelling, and communication skills, • Experience supporting award submissions, PR campaigns, or industry recognition initiatives, • Strong commercial awareness and understanding of how marketing supports revenue growth, • Ability to operate strategically while also driving execution and delivery, • Strong organisational and project management skills, • Confidence working with senior stakeholders and leadership teams, • High attention to detail combined with strong creative and strategic thinking, • Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable Impact of the Role Dexerto has built one of the largest and most engaged audiences in gaming and internet culture. This role will play a key part in ensuring the wider industry understands the scale, influence, creativity, and commercial capabilities behind the brand. From shaping industry perception and generating commercial opportunities through to elevating thought leadership and strengthening market authority, this role will directly contribute to Dexerto’s next phase of growth. This is an opportunity for a commercially-minded strategic marketer to help define how one of the leading modern media brands positions itself within the global advertising and entertainment landscape. Dexerto is committed to diversity and inclusion and welcomes applicants from all backgrounds. #LI-Remote

For uncompromising cat parents who want the best, KatKin is revolutionising cat health by transforming the lives of cats through superior nutrition. We’re Europe’s first fresh-cooked cat food, made with 100% human-grade meat, gently cooked and frozen to lock in freshness. As a disruptor in the $185bn pet food market, KatKin was founded to challenge the low standards set by the traditional cat food industry, which is worth $50bn globally and is this fastest growing segment in the pet care market. The concept for fresh food is well established in the US, particularly in Dog, with the Farmers’ Dog surpassing >$1B in sales proving the scale of the opportunity. KatKin is vertically integrated across R&D, manufacturing, sales, and marketing. To date, we've delivered around 62 million fresh meals to over 270,000 happy, healthy cats across the UK. Our team of over 150 spans several locations, including London, USA, and our state-of-the-art manufacturing facility in Haverhill, Suffolk. We also have customer service teams in both London and South Africa. KatKin operates a direct-to-consumer (D2C) model supported by a first-class, dedicated customer service team. In addition to our eCommerce channel, our Fresh food and Pantry products are also sold through a growing number of select third-party platforms, including Ocado, Amazon, and Pets at Home. Where the competition cuts corners, catfishes customers, and puts profits over health, KatKin puts cat well-being first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh, and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise. If you want to join an ambitious, mission-driven, high-growth startup that’s making a genuine difference to cats’ (and their people’s) lives, you’ll love working at KatKin. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business minds, and a whole team of hardcore cat parents. We’re a small, entrepreneurial, creative team, focused on the mission to give all cats the food they deserve - 100% fresh human-grade meat. As a Business Development Principal, you’ll have end-to-end ownership of high-impact work and projects that are critical to driving our growth and innovation. Reporting directly to the co-CEO and founder, you will work cross-functionally to answer the big questions, identify opportunities and develop and implement strategies to unlock new revenue streams, improve operational efficiency and deliver value for our customers. In our fast-paced start-up environment, you’ll need to be scrappy, resourceful, and hands-on. You should be comfortable wearing multiple hats and making decisions in ambiguity. You’ll play a pivotal role in shaping KatKin’s future with your ability to manage complexity, influence stakeholders, interpret data and deliver results. KatKin Business Development initiatives to date have included management of large scale production change, launching new acquisition channels (direct sales and influencer marketing), key support on fundraising, launching and scaling retail in UK and EU, scoping international DTC expansion, reviewing and owning internal initiatives such as company-wide employee survey and onboarding. End-to-End Initiative Ownership: Autonomously lead high-priority, cross-functional initiatives from ideation to execution, delivering measurable business impact - first initiative will focus on Fresh and Pantry product NPD, building on product strategy work currently underway. Strategic Problem Solving: Tackle complex business questions using a hypothesis-based approach (e.g. what should our Fresh product range be?). Where relevant, synthesize internal and external data, leverage team expertise, and conduct market research to bring clarity and direction in ambiguity. Stakeholder Management: Build strong relationships with internal teams and external partners, aligning priorities, securing buy-in and driving collaboration to achieve objectives. Scrappy Execution: Take a practical, hands-on approach to overcome resource constraints, adapting quickly to shifting priorities and challenges, while still delivering high quality results. Data Analytics: Leverage data to support story telling, inform decision-making, measure impact, and optimise initiative performance. Influence and Leadership: Act as a thought leader within the organisation, fostering a culture of innovation, ownership, and excellence. Team management: Oversee direction and delivery of work of the Business Development Manager who will report directly to you. Experience in strategy and business planning: Ideally, you have a background in strategy consulting combined with hands-on experience working within a business environment. Proven track record of delivery: You have owned the scoping, planning and delivery of high impact commercial and/or operational initiatives Problem solving ability: You thrive solving problems in a fast-paced environment, bringing structure to complexity and simplifying in ambiguity. You are able to apply a hypothesis based approach to your work to quickly get to the right answer. Project management skills: You are organised and excel at managing multiple projects and stakeholders simultaneously in a time-sensitive, fast-paced environment. Analytical mindset: You excel at distilling data into key insights and actionable takeaways to support your work. You can effectively present them in a way that is easily understood by others. Effective stakeholder management: You can collaborate with diverse stakeholders, leveraging strong influencing skills to secure alignment and buy-in. High Bias for Action: You combine big-picture thinking with a practical ability to execute, quickly identifying and acting on "two-way door" opportunities. High growth potential: You are driven and looking to continue to develop and grow as a senior leader at KatKin. High performance personality: Demonstrated achievements in demanding work, academic, sporting, and/or personal extracurricular pursuits. Thrive in an in-office setting: You value face-to-face connections, collaborative teamwork, and dynamic energy that comes from working alongside passionate people Alignment with Core Principles: You align strongly with KatKin’s core operating principles: Think Big, Relentlessly High Standards, Never Give Up, No Egos, Urgency Matters and One Team. Career-Defining Opportunity: Play a pivotal role in scaling KatKin quickly. Competitive Package: Competitive salary AXA Health Insurance, including optical and dental coverage Annual personal development budget Company-contributed pension EMI equity option grant Culture and Perks: A small, close-knit team with no egos 33 holiday days each year (including bank holidays) plus your birthday off 4-week Work From Anywhere (WFA) policy 12-week maternity/paternity leave policy Discount on KatKin fresh meals Cat (and dog) friendly office

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