Senior Paid Media Executive
hace 10 días
Manchester
Senior Paid Media Executive - Fast-growing fashion brand \n\n • Salary - Upto £38k\n, • Location - Manchester\n, • 50% staff discount\n, • Payday events\n, • 25 days holiday plus bank holidays\n\n \n Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base. \n \n The Role: \n We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams. \n \n Key Responsibilities: \n\n • \n Own the day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest. \n • \n Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max. \n • \n Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets. \n • \n Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue. \n • \n Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure. \n • \n Translate trading priorities including new launches, new-in, best sellers, seasonal moments and promotions into effective paid media campaigns. \n • \n Analyse product and category performance to identify opportunities to scale or reduce investment. \n • \n Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities. \n • \n Work closely with Creative, Influencer and UGC teams to develop high-performing, platform-native paid creative. \n • \n Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers. \n • \n Own weekly and monthly paid media reporting. \n • \n Clearly communicate performance, insights, challenges and recommended actions. \n • \n Analyse data across advertising platforms, GA4, Shopify and blended business metrics. \n\n \n About You: \n\n • \n 3+ years' hands-on paid media experience, ideally within e-commerce. \n • \n Strong experience managing Meta Ads and Google Ads. \n • \n Experience across additional paid social channels, particularly TikTok and Pinterest. \n • \n Proven experience managing multiple paid channels independently. \n • \n Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets. \n\n \n Why Apply: \n\n • \n Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution. \n • \n Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign-off. \n • \n Significant commercial impact - directly influence revenue, customer acquisition and profitable growth. \n • \n Multi-channel ownership - work across Meta, Google, TikTok and Pinterest. \n • \n Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high-performing campaigns. \n\n BH37415