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Category Development Analyst – Travel Retail York / Hybrid About Shelftrak Shelftrak is transforming how brands and retailers understand retail execution. Using AI-powered image recognition, we capture and analyse thousands of retail fixture photos to deliver better-than-human accuracy in SKU-level tracking, category share measurement, pricing, promotions, and compliance. Our Global Tracking Service covers over 50 airports and 75 stores worldwide, delivering three cycles of strategic category data every year. Our Shelftrak App enables brands and retailers to capture and review in-store execution in near real-time, driving faster, data-led decisions. Our clients include global leaders in confectionery, alcohol, beauty, and tobacco, and we are expanding fast in the travel retail channel. What you’ll be doing As a Category Development Manager, you will play a key role in turning our rich retail execution datasets into actionable insights for some of the world’s most recognisable brands. You’ll analyse complex SKU-level data from multiple global markets, identify opportunities to improve category performance, and help clients influence retailer decisions in highly competitive airport retail environments. You will: Build, analyse, and interpret category performance reports across multiple categories and markets, identifying trends, gaps, and opportunities for growth. Use Shelftrak’s proprietary data, client sales data, and market intelligence to create evidence-based recommendations that improve category performance and shopper experience. Translate insight into shopper-led selling stories and strategic action plans for brand and retailer partners. Work closely with the commercial team to align category insights with joint business plans. Present findings to client stakeholders – from category managers to senior commercial leaders – in clear, compelling formats. Track category KPIs, ensuring execution is measured against agreed objectives and that insights feed into future planning cycles. Develop a deep understanding of travel retail’s unique challenges – including assortment optimisation, planogram compliance, sales performance, and passenger / shopper behaviour across different regions. What we’re looking for We’re looking for someone who loves working with data and wants to see their analysis influence high-value commercial decisions. Strong analytical skills, with experience in category management, insights, or retail analytics. Proficiency in Excel (pivot tables, lookups, data visualisation) and confidence working with large datasets. Experience in preparing client-ready presentations that tell a clear, commercially relevant story. Knowledge of FMCG retail (travel retail experience a bonus). Understanding of category management principles (space allocation, range optimisation, pricing, promotions, planogram compliance). Commercial awareness and the ability to see data in the context of shopper needs and retailer priorities. Confidence to work in a fast-paced environment, balancing detail accuracy with timely delivery. Excellent written and verbal communication skills, with the ability to present to client audiences. Why join us? Be part of a growing, data-driven business shaping the future of category management in travel retail. Work with leading global brands and see your insights applied in some of the world’s most prestigious retail locations. Join a collaborative, ambitious team where your analysis directly influences client strategy. Hybrid working and flexible arrangements available. If you want to apply your analytical skills in a fast-growing, insight-led company – and help global brands win in one of the most competitive retail channels in the world – we’d love to hear from you.

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