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Job Description - Public Relations Officer Company: Small & Cute Nail & Beauty LTD Position: Public Relations Officer SOC Code: 2493 Location: 81 Queens Road, Buckhurst Hill, Essex, IG9 5BW Employment Type: Full-Time, Permanent Salary: GBP 41,700 - 43,000 per annum Working Hours: 37.5 hours per week Company Overview Small & Cute Nail & Beauty LTD was established in October 2019 and has quickly become one of the top-rated nail and beauty salons in the prestigious area of Buckhurst Hill, Essex. Benefiting from a prime location at the border of Essex and London, the salon attracts both local residents and customers from Greater London seeking high-quality beauty services in a refined and welcoming environment. Role Summary The Public Relations Officer is responsible for managing and developing the public image, brand communications, and digital presence of Small & Cute Nail & Beauty LTD. The role ensures that all external communications consistently reflect the salon's premium standards, creativity, and customer-focused ethos. This position plays a key role in increasing brand awareness, driving customer engagement, and supporting business growth through strategic communication, social media management, and promotional campaigns. The Public Relations Officer will work closely with senior management to align marketing activities with business objectives and customer expectations. How This Role Contributes to the Business This role is vital in strengthening the salon's market position in a competitive beauty industry. By enhancing online visibility, improving customer communication, and maintaining a strong brand identity, the Public Relations Officer directly contributes to increased bookings, customer loyalty, and sustainable business growth. The role also supports management by providing professional oversight of public-facing communications across both salon locations. Key Responsibilities Skills and Qualifications Required: Proven experience in public relations, social media management, or digital marketing, preferably within the beauty, wellness, or service sector. Excellent written and verbal communication skills with strong attention to detail. Strong understanding of social media platforms, content creation tools, and engagement analytics. Ability to manage multiple projects and campaigns simultaneously in a fast-paced environment. Professional interpersonal skills with the ability to engage positively with clients and external partners. Desirable: Knowledge of nail, beauty, and skincare industry trends. Experience working with influencers or managing promotional collaborations. Basic graphic design or video editing skills. Portfolio demonstrating relevant PR or social media work. What You Can Expect From Us Competitive salary with opportunities for performance-based progression. 28 days of paid annual leave. Stable, long-term employment within a well-established and growing beauty business. Supportive working environment with opportunities for professional development.