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Location: Shaw House, 27 West Way, Oxford, OX2 0QH You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Salary: £35,000 to £38,000 per annum (depending on experience) Contract: full time, permanent Applications will be reviewed and interviews held on a rolling basis. RABI reserves the right to close this vacancy if a suitable candidate has been identified. Early applications are therefore strongly advised. RABI is the farmers charity. RABI supports farming people across England, Wales and NI with expert, one-to-one practical, financial and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life. At the heart of RABIs mission is a commitment to strengthening resilience; helping farming people feel valued, supported and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive. Over the past 25 years alone, RABI has delivered almost £250 Million in direct financial support to the farming community, whilst the charitys professional counselling service has provided 11,500 free sessions to farming people since 2022. RABIs wrap-around support services continue to evolve, reaching more people year on year. RABI is on a journey to help shape a future farmers deserve. SUMMARY OF ROLE The PR & Marketing Manager is a specialist media and storytelling lead within RABIs Marketing and Communications team, with a core focus on strengthening the charitys voice across agricultural, regional and national media. This pivotal role requires a journalistically minded communications professional with a strong track record in media engagement, story sourcing, and reactive PR. With a firm grasp of audience insight, campaign messaging and fast-paced content development, the postholder will manage all inbound media enquiries, drive proactive press activity, and lead the creation of compelling editorial and campaign copy that elevates RABIs brand and influence. The role reports to the Senior Strategic Communications Manager and is supported by the Marketing & Communications Coordinator. It will work closely with colleagues across the organisation to uncover impactful stories, draft powerful messaging and manage time-sensitive responses. This role is ideal for a media professional with experience in journalism, public relations or press office environments who brings a blend of creativity, copywriting skill, and newsroom agility. KEY RESPONSIBILITIES PR and Media Relations • Lead the delivery of RABIs press office function, including proactive media outreach, reactive response, and managing journalist relationships., • Continually scope, plan and deliver media engagement activity to secure positive and frequent press coverage across agricultural, health, regional, and national media., • Draft compelling press releases, media packs, statements, and comment pieces aligned to RABIs strategic priorities., • Cultivate and maintain a live, segmented database of journalists, editors, sector influencers and media contacts., • Develop and implement creative marketing campaigns to support RABIs major initiatives, appeals, events, and sector outreach., • Coordinate the production of marketing content including videography, photography and storytelling assets., • Direct the framework and management of RABIs online asset library., • Collaborate with internal teams, including External Affairs and Fundraising, to create engaging marketing outputs tailored to key audiences., • Oversee third-party designers, writers, photographers and multimedia producers for marketing and PR related materials., • Oversee the planning and delivery of RABIs outward-facing publications and branded content, ensuring they align with organisational priorities, audience needs, and campaign timelines., • Act as editorial leadcommissioning, writing, and editing content in collaboration with internal teams, external contributors, designers and printers., • Manage project timelines and workflows for all publications, from initial scoping through to production and distribution, ensuring content is delivered to a consistently high standard and to deadline., • Maintain high standards of content governance, applying editorial judgement and ensuring compliance with brand guidelines, accessibility standards, and legal/ethical requirements (e.g. safeguarding, consent, GDPR)., • Work in close partnership with the Digital Communications team on the cohesive planning and delivery of integrated campaigns across digital and traditional channels., • Support the Digital Communication teams planning and rollout of supporter journeys via email, ensuring communications that reflect RABIs brand voice and objectives., • Input into CRM-led campaign planning using Microsoft Dynamics 365, helping segment audiences, personalise outreach and track engagement., • Line-manage the Marketing & Communications Coordinator, ensuring clear direction, regular feedback, and development support., • Identify new opportunities to grow brand awareness and RABIs share of voice within the agricultural and wider wellbeing sectors., • Lead on promotional activity for awards submissions, key events and organisational milestones., • Track campaign and media engagement performance using AgilityPR and generate insights to optimise future planning., • Produce monthly reporting dashboards for the Senior Strategic Communications Manager with narrative summaries of media reach, campaign engagement, and PR activity., • Bachelor's degree in Public Relations, Marketing or a related field., • Minimum 5 years experience working in public relations, media engagement, or campaign marketing, with a demonstrable track record of leading successful, high-profile communications activity., • Proven ability to manage integrated marketing campaigns from concept to delivery., • Exceptional copywriting skills with a flair for storytelling and message crafting., • Experience in managing staff or direct reports, • Proven experience developing publications and editorial outputs in a professional setting, including commissioning, writing, and managing multi-stage content workflows., • Ability to transform complex or sensitive material into clear, compelling narratives for varied audiences., • Confidence working with designers, printers and digital producers to deliver high-quality, on-brand content across formats., • Strong project management skills and the ability to work across multiple priorities with confidence., • An understanding of brand application across different channels and content formats., • Familiarity with media monitoring tools, • Strong understanding of email marketing principles and experience working collaboratively with Digital teams on CRM-supported campaigns., • Ability to work effectively within cross-functional teams., • Experience working within the charity, health, rural affairs, or public services sector., • Knowledge of the agricultural sector or issues affecting rural communities., • 28 days annual leave plus bank holidays (based on full time working)., • Enrolment to Nest on commencement of employment and then opportunity to join RABIs group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5%., • Life assurance from day one., • Access to our Employee Assistance Programme.

Job function: Public Relations. Industries: Public Relations and Communications Services. Managing influencer relations and engagement.

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