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Applied AEO Lead – Generative Search & AI Discovery Our client is creating a new, high-accountability role to build and prove Answer Engine Optimisation (AEO) as a real inbound growth channel. This role will design and implement an AEO strategy that materially increases qualified inbound enquiries generated via AI answer engines. What You’ll Do • Design an end-to-end AEO strategy aligned to how modern LLMs ingest, interpret, and surface answers, • Diagnose why strong SEO visibility isn’t translating into AI recommendations — and fix it, • Audit and implement hands-on technical changes across:, • Structured data & schema, • Entity optimisation & knowledge graphs, • Machine-readable FAQs and credibility signals, • Define AEO-specific metrics and attribution models Who This Is For • 5–10 years’ experience in technical SEO, search architecture, applied AI, data engineering, or similar, • Deep understanding of how AI models source, weight, and recommend information, • Strong technical literacy (schemas, entities, APIs, machine-readable content), • Commercial, outcome-driven mindset, • Comfortable operating under pressure with clear performance expectations

ROLE OVERVIEW ES Group is a multi-brand group operating across industrial recruitment (ES Recruit), complex steel fabrication (ES Steel), and specialist personnel (ES Site Services). This is a hands-on execution role at the heart of the Group's marketing function - responsible for bringing strategy to life across all three brands with pace, creativity, and commercial awareness. Reporting directly to the Marketing Director, the Senior Marketing Executive owns day-to-day delivery across the marketing plan, reporting, content, automation, digital channels, and agency liaison. Strategy is set by the Marketing Director; this role executes it to a high standard without the need for constant input. The ES Group environment is fast-paced and sales-led. Priorities can shift quickly, and the right person will thrive on variety, spin multiple plates calmly, and approach every challenge with a problem-solving mindset. The office culture is family-oriented, informal, and fun. KEY RESPONSIBILITIES Stakeholder Engagement • Attend weekly meetings with each subsidiary team (ES Recruit, ES Steel, ES Site Services) to understand commercial priorities, pipeline, and target markets., • Use those conversations to proactively shape and adapt marketing activity, bringing creative input on how to drive growth in each brand., • Build strong working relationships with subsidiary MDs and their teams, earning credibility through reliability and commercial awareness. Marketing Automation and CRM Communications This is a core competency for the role • Plan, build, and manage automated sales and marketing customer journeys using Bullhorn Automation or equivalent marketing automation software., • Design and produce email communications and messaging sequences that are well-crafted, on-brand, and commercially effective., • Manage audience segmentation and data within the CRM and/or email platform, ensuring lists are accurate, relevant, and compliant., • Support ES Recruit's four audience streams - win, grow, keep, and serve - with targeted automated communications across both candidate and client-facing journeys., • Monitor automation performance, identify drop-off points, and continually improve sequence logic and content based on results. Marketing Planning and Brief Management • Work alongside the Marketing Director to build, maintain, and manage the Group's marketing plan across all three brands., • Use the Group's internal marketing brief form for every piece of work, completing it in consultation with the stakeholder before creative output begins., • Ensure all drafts conform to brief, include all required details, and are spell-checked and peer-reviewed before being submitted for management sign-off., • Prioritise workload according to business need whilst progressing the agreed schedule of work. Reporting and Analytics • Produce and distribute a weekly marketing output report summarising activity across all three brands., • Compile daily and weekly social media performance snapshots, building into a structured monthly social media report., • Contribute the marketing section to the Group's monthly board report, ensuring data is accurate and commercially contextualised., • Monitor website and campaign performance via Google Analytics, translating data into actionable insight. Creative, Design, and Video • Create, adapt, and maintain branded visual content using Canva and Adobe Creative Suite - including social media graphics, brochures, presentations, and marketing collateral., • Produce short-form video and reel content for B2B social media, particularly for ES Steel and ES Recruit., • Use AI tools to accelerate creative output where appropriate, whilst retaining creative judgement and brand integrity. Social Media and Digital Channel Management • Manage the Group's social media presence across relevant platforms, including content scheduling via Loomly, community engagement, and response to reviews and feedback., • Plan and execute paid social campaigns across Meta, Google, and TikTok - from creative setup through to performance reporting., • Manage and update content across the Group's websites, ensuring accuracy, relevance, and basic SEO compliance. Website Project and Digital Infrastructure • Be an active participant in the Group's new website rollout, delivered in partnership with Sourceflow, with a target completion date of September 2026., • Manage and maintain website content through the Sourceflow CMS, ensuring all brand pages are accurate, current, and commercially relevant., • Liaise with Sourceflow on ongoing improvements, integrations, and technical developments post-launch., • Monitor website performance, identify content gaps, and recommend improvements to user experience and conversion. Agency, Supplier, and Events Management • Act as day-to-day point of contact for designated marketing agencies and suppliers, managing briefs, timelines, and delivery against agreed outputs., • Source and manage branded promotional merchandise for use across the Group's brands and events., • Coordinate internal and external events - managing logistics, photography, promotional materials, and on-the-day requirements., • Create and maintain sales support presentations for each subsidiary, ensuring content is current and visually consistent. SKILLS AND EXPERIENCE Essential • Minimum 3-4 years of B2B marketing experience, ideally within recruitment, industrial, or a similarly complex multi-audience environment., • Demonstrable experience planning and delivering automated marketing and sales communication journeys (Bullhorn Automation, Force24, HubSpot, Mailchimp, or equivalent)., • Strong hands-on capability in email design, audience management, and CRM data segmentation., • Confident and creative user of Canva; working knowledge of Adobe Creative Suite (Photoshop, InDesign, or Illustrator)., • Experience creating short-form video and reel content for B2B social media channels., • Hands-on experience with paid social campaign management across Meta, Google, and/or TikTok., • Familiarity with social scheduling tools (Loomly or similar)., • Working knowledge of Bullhorn CRM, or a comparable recruitment CRM platform., • Comfortable with CMS platforms for content management and site updates; experience with Sourceflow or WordPress preferred., • Confident using Google Analytics to monitor performance and produce clear, usable reports., • Strong written communication skills with a genuine feel for the written word and creative expression., • Experienced Mac user; comfortable with Google Drive for day-to-day file management., • Proficient in Microsoft Office, particularly PowerPoint and Excel., • A disciplined approach to brief intake, output quality, and process compliance. Desirable • Familiarity with Broadbean and/or Kyloe within a recruitment marketing context., • Experience sourcing and managing branded promotional goods., • Experience organising and managing internal and external events end-to-end., • Experience working within a group or multi-brand structure., • Familiarity with project management tools such as Smartsheet or Monday.com., • Degree-level education or a recognised marketing qualification (CIM or equivalent)., • Experience contributing to board-level marketing reporting., • ACIM, MCIM or Chartered Marketer desirable PERSONAL ATTRIBUTES Technical skills matter, but so does the person behind them. We are looking for someone who: • Has a genuinely positive, glass-half-full outlook - a solution finder with a can-do attitude., • Is proactive and commercially curious - identifies what needs doing and gets on with it., • Takes pride in the quality of their output and holds themselves to a high standard without being prompted., • Can manage competing demands with calm and good humour, keeping multiple workstreams moving simultaneously., • Communicates confidently with senior stakeholders - straightforward, credible, and professional., • Brings genuine creative instinct to their work - original thinking that goes beyond what an AI tool would default to., • Understands that the written word matters as much as attention to detail., • Fits naturally into a fast-paced, informal, team-oriented office environment. WHAT SUCCESS LOOKS LIKE AT 90 DAYS • Has developed a solid working understanding of the ES Recruit and ES Steel businesses, their audiences, and commercial priorities., • Has built positive, trusted relationships with each subsidiary's team through weekly meetings., • Has the social media content schedule running consistently across all three brands., • Is producing weekly marketing output reports and monthly social media reports to an agreed standard., • Is actively engaged in the Sourceflow website project, with a clear understanding of scope, timelines, and content delivery requirements., • Has planned initial automation journeys and identified improvements to existing workflows., • Is fully embedded in the marketing plan and executing against it with minimal management input., • Is using the internal brief form consistently and producing first drafts that require minimal rework. WHAT WE OFFER • £38,000 - £45,000 salary depending on experience., • Full-time office role with on-site parking in Bury., • A collaborative, informal office culture with a family feel., • Staff socials including AGM dinner, Summer Races, and regular team events., • Free fruit, tea, and coffee throughout the week., • Staff kitchen and breakout space for lunchtimes., • The opportunity to work across three distinct brands with genuine variety day-to-day.

SEO Manager — Independent Digital Agency Location - Remote (UK-based) with monthly team meet-ups. Role Overview We’re looking for an experienced SEO Manager to lead organic search strategy across a portfolio of ecommerce and lead generation clients. This role is ideal for someone who thrives in an agency environment, enjoys working across multiple industries, and can balance strategic thinking with hands-on delivery. You’ll be responsible for planning and executing SEO campaigns that drive measurable growth in traffic, rankings, revenue, and leads. Working closely with content, development, paid media, and client services teams, you’ll help clients improve visibility across search engines while maintaining strong client relationships and commercial awareness. Key Responsibilities SEO Strategy & Delivery • Develop and execute SEO strategies for a range of clients across ecommerce and other sectors., • Conduct technical SEO audits and work with developers to implement fixes and improvements., • Lead keyword research, content gap analysis, competitor reviews, and search opportunity planning., • Optimise on-site SEO including metadata, internal linking, site architecture, and content recommendations., • Manage off-page SEO initiatives including digital PR, outreach, and backlink profile improvement., • Monitor algorithm updates and proactively adapt client strategies. Ecommerce SEO • Improve category, product, and faceted navigation performance for ecommerce clients., • Support SEO considerations for migrations, new site launches, and platform changes., • Work with merchandising and content teams to improve organic conversion performance., • Analyse organic revenue trends, product visibility, and customer search behaviour. Reporting & Analysis • Track and report on rankings, traffic, conversions, and revenue performance., • Build clear, actionable monthly reports and communicate insights to clients., • Use tools such as GA4, Search Console, Ahrefs/Semrush, Screaming Frog, and Looker Studio to identify opportunities and measure success., • Present recommendations and campaign updates confidently in client meetings. Client Management • Manage day-to-day SEO relationships with multiple clients simultaneously., • Translate technical SEO concepts into commercially focused recommendations., • Support upselling opportunities and contribute to client retention and growth., • Collaborate with account managers to ensure projects are delivered on time and within scope. Team Collaboration • Work closely with content writers, designers, developers, and paid media specialists., • Support junior team members through mentoring and knowledge sharing., • Contribute to internal process improvements and agency best practices. Skills & Experience Essential • 3+ years’ experience in SEO, ideally within a digital marketing agency., • Strong understanding of technical, on-page, and off-page SEO., • Experience managing multiple client accounts simultaneously., • Proven experience working with ecommerce websites and CMS platforms such as Shopify, WooCommerce, Magento, or BigCommerce., • Strong analytical skills with confidence interpreting SEO and GA4 data., • Excellent communication and presentation skills., • Experience using industry tools including:, • Google Analytics 4, • Google Search Console, • Screaming Frog, • Ahrefs, Semrush, or similar, • Looker Studio Desirable • Experience with international SEO and multilingual sites., • Familiarity with CRO principles and UX best practices., • Understanding of HTML, CSS, and JavaScript SEO considerations., • Experience supporting paid search or integrated digital campaigns., • Agency experience working across diverse sectors. What We’re Looking For • Organised and able to prioritise across multiple projects and deadlines., • Commercially minded with a focus on delivering measurable results., • Curious, proactive, and up to date with SEO trends and algorithm changes., • Comfortable working independently while collaborating as part of a wider agency team., • Someone who enjoys variety and solving different client challenges every day. Working Style • Fully remote role within the UK., • Monthly in-person meet-ups for collaboration, planning, and team socials., • Flexible working environment focused on outcomes and performance