Social Media & Influencer Manager
2 days ago
Brighton
Contract / Freelance Social & Influencer Manager Brighton (Hybrid) Contract / Freelance | Day rate: DOE | Start: ASAP | Duration: 3 months I’m recruiting for an established brand looking for a commercially aware, culturally fluent Social & Influencer Manager to take end-to-end ownership of organic social & influencer strategy and drive measurable engagement, traffic and revenue contribution. You’ll partner closely with senior stakeholders (including Head of E-Commerce and Creative Director/Founder) to ensure brand expression stays culturally resonant while delivering commercial outcomes. What you’ll be doing Channel ownership (Organic Social & Influencer) • Own strategy + execution across Instagram, TikTok, Pinterest, Facebook, X, YouTube (plus emerging platforms), • Build platform strategy to grow audience, engagement, traffic and affiliate revenue, • Lead the social calendar across drops, launches and promotional moments, • Keep activity aligned to brand guardrails while remaining commercially effective Influencer & creator programme • Own the creator ecosystem across gifted, affiliate and paid partnerships, • Build creator tiering + performance frameworks, • Optimise performance using codes, UTMs and affiliate data, • Maintain oversight of budgets, spend tracking and ROI with E-Commerce Commercial reporting • Deliver weekly/monthly reporting across engagement, growth, traffic and revenue metrics, • Balance promotional activity with long-term brand equity + community growth Cross-functional leadership • Collaborate with Creative, Product, Merchandising, Legal, Operations to land campaigns smoothly, • Lead/develop the social & influencer function with clear KPIs (scope dependent on current setup) What I’m looking for • Proven experience owning social & influencer strategy within a fashion/lifestyle/culturally-led brand, • Track record of growing organic platforms and creator programmes, • Strong understanding of affiliate programmes and performance tracking, • Comfortable with analytics, reporting and senior stakeholder management, • Strong judgement, organised, proactive, accountable, • Cultural fluency in alternative fashion / subculture communities