Digital Marketing Executive
hace 16 días
£28000–£30000 anual
Jornada completa
Gateshead
Permanent 37.5 Hours per week Gateshead At Agilico we’re on a journey to build a better future for our people and planet. We’re proud to be the UK’s pioneering Circular-First workplace technology business. From supporting the United Nations Sustainable Development Goals, implementing a wide range of environmental initiatives, and achieving Net Zero status by 2030, we’re dedicated to integrating sustainable practices throughout our operations. We want our actions to cause a ripple effect across our business, our customers, our network and our supply chain. Every action, no matter how small, has the power to create meaningful change. Together, we can amplify our efforts and pave the way for a more sustainable tomorrow. What you will do Own marketing activity across Agilico’s proprietary software portfolio, covering finance automation and document management solutions. • Plan and deliver integrated campaigns that support lead generation, pipeline growth, and opportunity progression., • Manage and own marketing-generated leads within the CRM, ensuring accurate status, timely follow-up, and clear handover to sales., • Track lead sources and campaign attribution, reporting on performance and contribution to pipeline and revenue., • Work closely with sales teams, joining regular pipeline and lead management sessions to support opportunity development., • Support opportunity progression through targeted campaigns, nurture activity, and sales enablement content., • Create and support the development of marketing assets and collateral, including sales decks, brochures, landing pages, emails, social media and case studies., • Contribute to copywriting and basic design work, working confidently with brand guidelines and templates., • Plan, create, and schedule LinkedIn content to support product campaigns, launches, and customer proof points., • Coordinate and deliver webinars, software user groups, and customer-facing events, managing stakeholders from planning through to follow-up., • Lead the delivery of quarterly software user group sessions, including content planning, stakeholder coordination, and post-event activity., • Present campaign performance, lead status, and pipeline impact to senior stakeholders, including monthly divisional or leadership forums., • Maintain strong product and customer knowledge to ensure marketing activity reflects real use cases and buyer needs., • Support paid digital activity, including PPC and Google Ads campaigns, working with internal teams or external partners., • Run and optimise marketing automation programmes, including nurture journeys, segmentation, and trigger-based campaigns., • Experience in B2B marketing, ideally within software, SaaS, or technology-led services., • Strong writing skills, with confidence producing clear, value-led copy., • Experience supporting the creation of marketing assets and collateral., • Basic to intermediate graphic design capability, using tools such as Adobe Creative Cloud or similar platforms., • Confidence working with sales, product, and senior stakeholders., • Experience managing leads, campaigns, and reporting within a CRM., • Experience creating and managing LinkedIn content for B2B audiences., • A methodical, organised approach with strong attention to detail., • A proactive mindset and clear ownership mentality., • Marketing for cloud-based or finance automation software., • PPC and Google Ads experience., • Hands-on experience running marketing automation and nurture programmes., • CRM reporting, lead attribution, and campaign tracking., • Webinar, user group, or event delivery., • 23 days holiday, rising to 28 days with service, plus bank holidays., • CSR volunteer day per holiday year., • Stakeholder pension scheme., • Referral bonuses., • Healthcare cash plan., • Death in service cover., • Voucher and discount hub., • Cycle to work scheme., • Comprehensive employee assistance programme., • Flexible working arrangements.
