Event Marketing Manager
7 days ago
London
Job Title: Event Marketing Manager Location: London, UK (Hybrid) Duration: 12-month parental cover Rates: 48.21 GBP/Hr Gross on PAYE (Inside IR35 contract) Job Description Role Overview • We are seeking an experienced Strategic Initiatives Marketing Manager (contractor) to lead delivery across key pan-regional priorities during a 12-month parental cover period., • This is a hands-on, delivery-focused role sitting at the centre of our brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives., • The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders., • The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment. Key Responsibilities 1. Co-Branded Partnership Marketing • Lead the development and execution of co-branded marketing campaigns with key distribution and platform partners, • Build and actively manage a forward-looking partnership campaign pipeline, • Own end-to-end delivery: briefing, messaging, content, media activation, and performance tracking, • Partner closely with sales and external stakeholders to ensure campaigns are mutually valuable, scalable and results-driven 1. Brand Campaigns, Research & Measurement • Support delivery of pan-regional brand campaigns, ensuring alignment with business priorities Lead coordination of brand research and measurement, including: • Liaison with internal brand team, • Management of external research/survey agency, • Translating outputs into clear, actionable insights for stakeholders, • Ensure brand investment is supported by robust tracking and continuous optimisation, • Apply AI and analytics tools to surface patterns, optimise campaigns and strengthen insight generation 1. Retail / Next-Gen Go-To-Market Support Support delivery of broader retail investor marketing initiatives, including: • ETF education campaigns, • Content-led digital engagement, • NextGen/retail investor targeting strategies, • Contribute to finfluencer and digital-first marketing activity, ensuring alignment with brand and risk guardrails, • Explore and test AI-driven approaches to content creation, personalisation and audience engagement, • Ensure campaigns are tailored to self-directed investor behaviours and platform ecosystems 1. SEM & Social Coordination (Liaison role) Act as the marketing liaison to SEM and paid social teams across: • Brand campaigns, • Retail / next-gen initiatives, • Partnership activity, • Provide clear campaign briefs, audience requirements and messaging inputs to channel specialists, • Ensure alignment and consistency across markets and campaigns, working through the relevant channel teams 1. Strategic Delivery & Stakeholder Management • Support priority strategic marketing initiatives across EMEA, • Act as a connector across brand, retail, partnerships, digital teams and agencies, • Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality, • Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate, • Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing Maintain strong delivery discipline: • Clear timelines and ownership, • Stakeholder alignment, • Regular performance tracking and reporting Key Skills & Experience • Proven experience delivering integrated marketing campaigns (brand, performance and partnerships), • Strong understanding of digital marketing channels (SEM, paid social, content), • Demonstrated ability to use AI tools (e.g. Copilot or similar) to enhance marketing effectiveness and productivity, • Familiarity with emerging AI capabilities, including agent-based workflows and automation, • Experience working with co-branded campaigns and/or distribution partners/platforms, • Track record managing external agencies and research partners, • Strong analytical mindset – able to translate data into clear recommendations, • Excellent stakeholder management across senior and cross-functional teams, • Ability to hit the ground running in a fast-paced, contractor capacity What Success Looks Like • A clearly defined and active pipeline of co-branded campaigns delivering measurable results, • Brand activity supported by credible research and clear performance insights, • Strong alignment and effectiveness across SEM, social and partnership channels, • Contribution to building AI capability and knowledge sharing across the marketing team, • Tangible contribution to retail investor engagement and growth, including next-gen audiences, • High-quality delivery across multiple workstreams, with minimal ramp-up time Profile This role is best suited to someone who: • Can embed quickly and deliver at pace in a contractor capacity, • Balances strategic thinking with hands-on execution, • Is curious, practical and proactive in applying AI to real marketing challenges, • Brings a commercial mindset, not just marketing expertise, • Is comfortable working in a pan-regional, matrixed environment, • Thrives in a role with high visibility and multiple stakeholders