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Job Description Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures. This role requires in-office attendance at least 3 days/week in New York. The Role Core Responsibilities Develop and begin implementing Air’s IG strategy • Design and begin executing a thoughtful, data-informed strategy to grow Air’s presence on Instagram with a goal of dramatically scaling our reach and engagement., • Audit Air’s current social media presence, audience and competitive landscape., • Set and track clear goals for audience and engagement growth, showcasing consistent growth in video reach and views., • Create and post short-form video content regularly across Instagram, TikTok, and YouTube., • Invite and collaborate with UGC creators and influencers, building a network of regular collaborators across Air's social media platforms., • Conduct an audit of relevant creators and influencers across platforms, building relationships with those aligned to our values and audience. Experience: • 2-5 years creating social media for either/both your Personal-brand or a Brand-brand., • Keen understanding of how social media works (e.g. perspectives on clipping, virality, audience and which platforms and why), • Creative strategist with a sharp point of view on content, culture, and what makes ideas resonate., • A large Instagram/TikTok following, experience with content creation, front and behind camera, with fast, clean video editing chops. Obsessed with Winning: Everyone at Air plays to win, says the hard thing, and progresses every day while building genuine relationships. How we work at Air: • Act like a driver: Take initiative and ownership without waiting to be told., • Work in public: Share ideas openly, get feedback early, and collaborate across teams., • Play to win: Aim high and bring creativity, adaptability, and focus to your work., • Say the hard thing: Give and receive feedback with clarity and respect. Why Air? • Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth]., • Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days., • Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.