Marketing Manager – Early Education Growth Company (In-Office, NYC)
3 days ago
New York
Our client is a fast-growing, PE-backed early education company that has expanded to 5 schools in just two years, with plans to double that in the next 12 months. Their mission is to deliver joyful, high-quality learning experiences to children aged 6 weeks to 6 years. This founder-led, mission-driven startup is scaling rapidly through acquisition and is now hiring its first in-house Marketing Manager to replace their agency. This full-stack role will own everything from paid media and SEO to creative direction and reporting across multiple school locations. You will partner directly with the founding team to: • Drive enrollment through local campaign execution, • Build and unify the company’s brand identity, • Base Salary: $100,000–$150,000, depending on experience, • Health, dental, and vision insurance, • 401K, • Generous PTO policy, • Beautiful office near Grand Central Station in Manhattan, • 3–7+ years of experience in digital marketing with a focus on performance-based media (Meta, Google), • Proven ability to manage multi-site campaigns (e.g., franchise, healthcare, education, or service orgs), • Experience with SEO fundamentals and improving local web visibility, • Ability to guide creative direction (assets will be produced externally), • Highly proactive self-starter who thrives in ambiguity and startup environments, • Strong analytical mindset; uses data to drive iteration and strategy, • Strong written and verbal communication skills, • Experience in early childhood education, multi-site healthcare, or pet care, • Exposure to businesses growing through acquisition, • Background working with founders or executive teams in lean orgs, • Needs high oversight, • Discomfort with fast-paced, ambiguous environments, • Resistance to in-office schedule or startup-style flexibility, • Doesn’t take ownership of results or projects, • Own the full marketing function, replacing external agency resources, • Strategize, launch, and manage paid digital campaigns (Meta, Google) for each location, • Develop and manage monthly marketing reports (performance, trends, recommendations), • Approve and direct creative asset production in partnership with offshore and freelance designers, • Build seasonal campaign calendars tied to enrollment goals (e.g., Back to School, Holidays, Summer), • Shape brand identity and messaging to connect with parents and local communities, • Oversee SEO efforts, optimize web presence and local listings, • Identify and test new offline and local marketing tactics (events, open houses), • Lay groundwork for future team buildout as company scales Let’s talk.