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THIS ROLE CAN BASE OUT OF JERICHO, NY; ATLANTA, GEORGIA: CHICAGO, ILLINOIS; OR COLUMBUS OHIO. The Sr. Manager, CRM, Email & SMS Activation is responsible for driving revenue performance through the activation of promotional and lifecycle campaigns across Email and SMS. This role owns the channel activation plan and is accountable for delivering revenue targets by ensuring campaigns are executed flawlessly, launched on time, and continuously optimized. This role partners closely with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations. While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn. Key Responsibilities Revenue & Performance Ownership • Own revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization, • Monitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goals, • Own the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution, • Translate campaign strategy into clear activation requirements (audience, personalization, creative specs, timing, channel mix, measurement), • Define targeting and segmentation requirements in partnership with CRM Strategy and customer data teams, • Ensure personalization inputs are clearly defined and correctly implemented by CRM Ops, • Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability), • Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targeting, • Ensure campaigns follow consistent governance standards including tracking/tagging, QA requirements, compliance, and documentation, • Maintain activation playbooks, campaign briefs, and repeatable workflows to improve speed, quality, and performance, • Support improvements to CRM execution processes and ways of working across Email and SMS QUALIFICATIONS • 4–7+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience, • Demonstrated ability to own and deliver revenue outcomes through CRM channels, • Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience, • Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment, • Highly organized with strong project management skills and attention to detail, • Data-driven mindset with ability to interpret results and turn insights into performance improvements

ABOUT THE JOB GOAT USA is looking for an experienced and driven Corporate Operations Senior Manager who will play a key role in optimizing and scaling the company’s core business operations. You’ll work cross-functionally with teams across supply chain, eCommerce, retail, customer experience, and internal operations, partnering closely with leadership to drive execution and operational excellence. The ideal candidate is a highly analytical, solutions-oriented leader with a strong background in corporate operations and process improvement. This role leads high-impact initiatives, enhances systems and workflows, and ensures alignment between day-to-day operations and long-term strategic goals. The ideal candidate brings a balance of strategic thinking and hands-on execution, with the ability to streamline processes, implement scalable solutions, and drive measurable improvements across the organization. Job Title Corporate Operations Senior Manager Job Purpose The Corporate Operations Senior Manager plays a central role at the intersection of strategy and execution, overseeing and optimizing core operational functions to drive efficiency, scalability, and alignment with organizational objectives. This position owns and leads high-impact, cross-functional initiatives that improve how the business operates across supply chain, eCommerce, retail, customer experience, and internal operations. The role partners closely with leadership to enhance performance, implement scalable processes, and ensure that day-to-day execution supports long-term growth and profitability. Job Duties and Responsibilities • Lead and manage corporate operations functions, ensuring alignment with organizational strategy, objectives, and priorities., • Identify inefficiencies across business functions and design scalable, sustainable solutions., • Develop, implement, standardize, and continuously improve operational processes, policies, and systems, including SOPs across teams., • Lead cross-functional and end-to-end projects (e.g., system implementations, expansion initiatives, process redesigns) to drive efficiency, cost savings, and scalability., • Act as a central operator to drive execution and accountability on high-impact company initiatives., • Build project plans, timelines, and success metrics; track and report progress and outcomes to leadership., • Analyze operational performance metrics, define KPIs, and build dashboards to monitor effectiveness and inform decision-making., • Conduct root cause analysis to identify issues and implement actionable improvements., • Implement tools, automation, and workflows (ERP, WMS, CRM, etc.) to increase productivity and support scaling operations., • Ensure systems, processes, and workflows are integrated and optimized across departments., • Ensure compliance with internal policies, regulatory requirements, and industry standards., • Identify operational risks and develop mitigation strategies., • Support executive leadership with reporting, insights, and strategic operational recommendations., • Establish and maintain a corporate calendar. Requirements • Bachelor’s Degree, • 7+ years of corporate operations experience., • Excellent verbal and written communication skills., • Strong communication, leadership and team management skills, • Excellent organizational and time management skills., • Exceptional interpersonal and conflict-resolution skills., • Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.), • Ability to communicate effectively in English, • Full-Time, exempt., • Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends., • Location: Plainview, NY ABOUT US GOAT USA is an American casual lifestyle brand built on confidence, connection, and passion. Founded on Long Island in 2016, the brand was created by showing up, building real relationships, and earning trust through everyday interactions. What started in a basement has grown into a nationwide presence, shaped by a commitment to authenticity and a customer-first experience. We design classic, go-to pieces that balance comfort and style, with collections that evolve through fabric, texture, and fit. Each piece is made to feel natural, versatile, and part of everyday life. Our growth is driven by meaningful connections—through live event across the country, our e-commerce platform, brick-and-mortar stores, and partnerships with leading retailers. With a team of over 150 employees and more than 365 live events annually, we continue to expand while staying rooted in community. At the center of it all is Chuck the GOAT, a symbol of self-belief, positivity, and showing up as the greatest version of yourself. Please visit our Instagram at @goatusa and our website, ___ for a better understanding of the brand, product line, and founder’s story. Ordinary people do extraordinary things. Full Time U.S. Employee Benefits Include • Paid vacation and sick time, • Paid Holidays, • Weekly free lunch, drinks, & snacks, • Health Insurance, • DCA/ FSA account, • Employee discount, • And more Life at GOAT USA Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community! SALARY RANGE The salary for this role is $120,000 annually. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer. Equal Employment Opportunity Statement GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.

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