Marketing Manager
23 days ago
New Brunswick
Job Description Company Introduction Tri-State Energy (TSE) is a 40-year is a client-focused energy solutions provider committed to delivering engineering-driven strategies that improve facility performance, reduce operational and maintenance costs, and provide long term reliable solutions by seamlessly combining technical engineering with project implementation. We focus on providing energy engineering and MEP contracting support for decarbonization initiatives. We are growing and looking to hire dedicated, industry-qualified candidates at all experience levels to grow with our company. Position Summary We are seeking an experienced and dynamic Marketing Manager in our Woodbridge, N.J. facility to lead and shape the marketing efforts for our utility programs and the company overall. The ideal candidate will develop and execute a comprehensive strategic marketing plan to enhance brand awareness, drive customer acquisition, and support revenue growth. This leadership role requires a creative thinker with strong management capabilities and a proven track record in marketing execution. The ideal candidate will have a proven track record of aligning execution with business objectives, strong communication skills, and the ability to work effectively with clients, executives, sales, and operational teams. Essential Job Functions • Continuous Improvement & Reporting: Evaluate the effectiveness of marketing activities by sharing and tracking current market trends and research and using data-driven insights to optimize strategies., • Client & Stakeholder Engagement: Build and maintain strong relationships with clients, partners, vendors, and industry stakeholders to enhance marketing impact and drive program success. Create overall blueprint and drive the execution of client projects., • Collaboration & Cross-Functional Alignment: Work closely with sales, operations, and executive teams to ensure marketing initiatives align with business goals. Lead, mentor, and motivate a high-performing marketing team., • RFP Oversight: Responsible for the preparation and timely delivery of responses to Request for Proposals (RFPs), ensuring accuracy and adherence to client specifications., • Social media & Digital Presence: Develop and execute digital marketing campaigns that engage and grow our internal and external audience base., • Strategic Planning & Execution: Help develop and implement marketing strategies that align with business objectives, ensuring measurable growth in brand awareness, customer acquisition, and revenue., • Brand Development & Messaging: Help oversee and refine TSE brand positioning and messaging to ensure consistency across all channels including digital, print, and social media platforms. Work closely with internal teams to craft compelling narratives that resonate with target audiences., • Team Management: Manage marketing vendors., • Budget Management: Responsible for structuring and managing company marketing budget with a focus on allocation of resources to effectively maximize the return on investment (ROI) and ensure marketing campaigns are executed within budgetary constraints. Provide regular budget forecasts, ensure the efficient use of resources, and adjust strategies as needed. Qualifications • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred)., • Minimum of 4-8 years of experience in marketing, with at least 2 years in a lead role., • Experience with RFPs, brand management, social media, digital marketing, and content marketing preferred., • Strong ability to manage marketing projects, personnel, and vendors to drive marketing messaging., • Awareness of market trends, lighting, construction, and contracting best practices., • Experience with energy, sustainability, engineering, construction, and utility programs desired., • Ability to self-manage and prioritize multiple tasks and deliverables,, • Outstanding written and verbal communication, active listening, and presentation, editing and interpersonal skills,, • Strong attention to detail with excellent analytical and judgment capabilities,, • Ability to effectively work independently and in a team environment with multiple concurrent deadlines., • Proficiency in Microsoft Word, Excel, PowerPoint and Outlook, Adobe Acrobat/Reader, Photoshop, InDesign, and Illustrator. Knowledge, Skills, and Abilities • Knowledge of marketing in an engineering, contracting, or professional services firm is a plus., • Required knowledge of marketing processes and tools., • Ability to review requirements, costs, and existing tools to provide recommendations to executive team and then drive solutions., • Being open to feedback and continuous improvement., • Proven ability to manage budgets and deliver results within set timelines., • Creative thinker with a strategic mindset and strong analytical skills., • Ability to thrive in a fast-paced, dynamic environment., • Provide clarity in complex problems, facilitate decision-making, and guide marketing investments., • Strong customer service capability focusing on proactively identifying customer needs and managing customer expectations., • Self-starter who can work within a team environment to drive results., • Exceptional organizational, time-management, and planning skills., • Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus., • Strong understanding of market trends, customer needs, and industry-specific best practices (e.g., lighting, construction, sustainability). Physical Demands of the Job The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. • While performing the duties of this job, the employee is occasionally required to stand; sit, walk, climb, balance, stoop, kneel, crouch or crawl; use hands to finger, grasp, or feel objects; reach with hands and arms; push or pull; talk and hear; use repetitive motions., • The employee is frequently required to lift and/or move up to 20 pounds and occasionally lift and/or move up to 25 pounds., • The employee must have visual acuity to perform activities such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and extensive reading and visual inspections of marketing materials. Work Environment • The employee is subject to both inside and outside environmental conditions. Screening TSE is an equal-opportunity employer committed to diversity and inclusion in the workplace. TSE prohibits discrimination and harassment of any kind based on age, race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, age, marital status, gender, gender identity or expression, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. TSE makes hiring decisions based solely on qualifications, merit, and business needs at the time. TSE is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. TSE is a drug-free workplace. TSE makes offers of employment contingent upon (1) successful completion of a routine background investigation and reference check, (2) drug testing, and (3) Act 34 Child Abuse clearance. Benefits • Medical, vision, dental insurance and more., • 401(k) with company match., • Company-provided life insurance., • Health Savings Account (HSA)., • Education reimbursement program with management approval., • Annual paid time off., • Observance of 8 Federal Holidays. Work Schedule • Hybrid Work Schedule., • Monday through Friday, 8:00 a.m. to 5:00 p.m., though some supervisory work will occur on the 2nd or 3rd shift., • 40-hour work week., • Occasional weekends., • On-call requirement., • Some travel required, as needed.
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