Senior Social Media Manager - LTX Model
4 days ago
New York
Job Description Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world's most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. Why Join Us We're here to push the boundaries of what's possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new. We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together. At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place. The Team & The Role We're seeking a Social Media Manager to lead the public-facing voice of LTX-2 across various platforms, including X/Twitter, LinkedIn, Discord, Reddit, YouTube, and more. You'll work alongside our Product Marketing Manager and Developer Advocate to craft compelling narratives, drive cultural relevance, and build an engaged cross-disciplinary audience of developers, creators, and AI enthusiasts. This isn't a run-of-the-mill content role - it's about building presence, not just posting. You'll translate deep technical work into cultural currency, turn product launches into community moments, and spotlight what's being built with LTX-2 just as much as what's being shipped by us. This is your chance to help shape how one of the most powerful AI models in the world shows up - in culture, conversation, and community. What you will be doing Social Strategy & Ownership * Define and execute the social strategy for LTX-2 - including platform mix, tone of voice, content types, and publishing cadence. * Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility - and stands out in a crowded GenAI landscape. * Operate day-to-day social accounts (X/Twitter, LinkedIn, Discord, Reddit, YouTube Shorts), including scheduling, moderation, posting, and escalation. Content Creation & Community Activation * Write and produce original content: threads, memes, launch announcements, developer spotlights, motion samples, and thought leadership snippets. * Partner with PMM, Developer Advocate, and R&D teams to translate technical milestones into public-facing stories and assets. * Showcase what the community is building with LTX-2 - amplifying UGC, hackathon winners, open-source demos, and research experiments. Listening & Engagement * Monitor community conversations across X, Discord, Reddit, and LinkedIn - and actively engage where LTX-2 can contribute to the discourse. * Identify and build relationships with key voices in GenAI: researchers, toolmakers, AI artists, and ecosystem partners. * Work closely with the Developer Advocate to stay ahead of sentiment shifts, technical feedback, and community asks. Reporting & Optimization • Track and report on platform-level KPIs: engagement, reach, growth, sentiment, conversion, and community health. Test and optimize across formats - balancing short-form punch, thought leadership, motion-driven engagement, and educational series. * Inform the broader marketing and product strategy with insights from audience behavior, cultural trends, and competitor moves. Your skills and experience * 3+ years managing social media or community channels for a tech product, creative platform, or AI-first company. * Experience operating social tools (e.g., scheduling platforms, analytics dashboards, creative software like Canva, Figma, or Descript). * Sharp writer and content creator with a track record of building followings or shaping narratives in public. * Strong understanding of generative AI, open source ecosystems, or creative tech - especially within X/Twitter, Reddit, and Discord culture. * Confident working across formats: motion clips, memes, live-tweeting, developer content, community spotlights, platform-native video. * Comfortable working cross-functionally across time zones - especially with Product Marketing, Developer Advocacy, R&D, and Creative. * Bonus: you've helped grow a brand from niche to known - and you've got the screenshots to prove it Preferred * Familiarity with AI model launches, GenAI discourse, and diffusion model frameworks * You've contributed to a social-led campaign that shaped product perception or drove measurable adoption. * Experience hosting or promoting livestreams, AMAs, hackathons, or major launches via social channels. * Knowledge of analytics tools and comfort setting OKRs for brand and community growth. Benefits • Expected salary range for this role is $100,000-$135,000, • Stock options, • Health/dental/vision with the majority of premiums paid by the company., • 401 (k) with company match. (Up to 4%), • $3,000 per year is provided for lunch., • $1,000 Yearly Learning, Development, and Wellness budget., • 21 Days of PTO., • Birthdays off! Take a free day off during your birthday month to celebrate., • Talented teammates and a strong work culture, supporting a healthy work-life balance. #LI-RK1 #LI-HYBRID