SENIOR SOCIAL MEDIA MANAGER
15 hours ago
New York
About Danimás: At the intersection of luxury fashion and entertainment, Danimás is redefining what strength means to women. Rooted in the Athlete of Life philosophy, we merge style, sport, and culture to create products, stories, and experiences that empower women to move with ambition and live without limits. Founded by Dany Garcia, Danimás is building a new blueprint for luxury — where performance meets power, and culture fuels growth. Role Overview: Danimás is seeking a Senior Social Media Manager to lead the strategy, execution, and evolution of the brand’s social ecosystem across all platforms. This role sits at the intersection of brand, culture, editorial, and performance shaping how Danimás shows up daily while ensuring every touchpoint reflects a cohesive, elevated, and culturally relevant point of view. This is a highly collaborative role that requires both strategic thinking and hands-on leadership. The Senior Social Media Manager will oversee channel growth, content planning, community engagement, and platform optimization while helping translate the broader brand vision into meaningful social storytelling. The role reports to the Director of Integrated Marketing and works closely with the CMO to ensure alignment across brand, editorial, campaign, and business priorities. This role will collaborate closely with internal teams and external partners, including The Garcia Companies (TGC), creators, agencies, and production partners, to bring campaigns and content to life while maintaining clear ownership of strategy, execution, optimization, and results. Key Responsibilities: Social Strategy & Channel Leadership • Lead the social media strategy across all platforms including Instagram, LinkedIn, Pinterest, and Facebook • Develop channel-specific growth strategies that align with brand and business objectives • Shape how the Danimás brand voice, philosophy, and visual identity come to life across social platforms in partnership with the creative team. • Ensure all content reflects an elevated, editorial, and culturally relevant point of view • Identify opportunities for audience growth, engagement, and community development • Stay ahead of platform trends, cultural shifts, and emerging opportunities within fashion, wellness, luxury, and fitness Content Planning, Campaign Integration & Collaboration • Own and manage the master social content calendar across campaigns, editorial, product launches, and brand moments • Translate brand and campaign direction into actionable social strategies and content plans • Partner cross-functionally with brand, editorial, e-commerce, PR, product, and creative teams to ensure alignment across: o Campaign messaging and rollout o Product storytelling o Editorial content o Key launches and seasonal moments • Collaborate with external partners, creators, agencies, and production teams to ensure seamless execution • Work closely with the Director of Integrated Marketing and CMO to ensure social is fully integrated into broader marketing and brand strategy • Ensure all social storytelling ladders back to larger brand, editorial, and commercial objectives Community, Creator & Audience Development • Oversee day-to-day community management across all platforms, • Build and nurture a highly engaged and loyal audience, • Identify culturally relevant conversations, creators, and partnership opportunities that align with the Danimás brand • Support creator and influencer partnerships across campaigns and launches, • Develop strategies that deepen audience connection and strengthen brand affinity Performance, Reporting & Optimization • Own social performance reporting across engagement, audience growth, traffic, and conversion metrics • Translate analytics and platform insights into strategic recommendations and optimization plans • Partner with paid media teams to align organic and paid social strategies, • Test and optimize content formats, messaging, cadence, and timing to improve performance • Support audience growth through social-to-email conversion strategies and broader customer journey initiatives • Present key performance insights and recommendations to leadership Operational Leadership • Lead cross-functional social planning and workflow management, • Help establish processes, systems, and best practices that support efficient execution and long term growth • Manage external social, creator, and content production partners as needed, • Bring structure, organization, accountability, and clear communication across all social initiatives Required Skills: • Strong creative judgment and elevated taste level, • A strategic thinker who understands social as both a brand-building and performance-driving channel • Someone who understands content as a system, not just output, • Deep understanding of culture, storytelling, and audience behavior, • Ability to balance long-term brand equity with short-term performance goals, • Collaborative leader comfortable influencing across multiple teams and stakeholders • A self-starter who brings clarity, accountability, organization, and strategic thinking to execution Qualifications: • 7–10+ years of experience leading social media strategy and execution for luxury fashion, premium lifestyle, apparel, or culturally driven brands • Deep understanding of social storytelling, culturally relevant content, and elevated brand positioning with a strong eye for creative, styling, and visual direction • Expertise across Instagram, Facebook, LinkedIn, Pinterest, and emerging social platforms • Strong understanding of content strategy, platform behavior, audience engagement, and analytics • Experience building social strategies that balance brand storytelling with measurable business impact • Proven ability to manage multiple workstreams and stakeholders in a fast-paced environment • Experience collaborating cross-functionally across creative, editorial, marketing, PR, and paid media teams Location: New York, NY (hybrid), with travel 1–2x/month as needed Reports To: Director of Integrated Marketing Salary Range: $90,000 - $120,000 Interested candidates may apply by submitting their CV to .