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  • Manager, Social & Partnerships
    Manager, Social & Partnerships
    2 days ago
    $75000–$105000 yearly
    Full-time
    Brooklyn, New York

    We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good. Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand. Van Leeuwen Ice Cream is seeking a Manager, Social Partnerships to lead social strategy and brand collaborations and to elevate how the brand shows up in culture. This role will shape Van Leeuwen's social presence and partnership strategy, driving cultural relevance, community engagement, and brand growth. The ideal candidate is a strategic and creative marketer with a strong cultural POV who can turn social content and partnerships into meaningful brand moments. This role sits at the intersection of brand, culture, and growth - owning how Van Leeuwen shows up in social, partnerships, and cultural conversations. This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office three days a week. Job Responsibilities Social Strategy Brand Voice • Develop and execute Van Leeuwen's social media strategy across platforms including Instagram, TikTok, and emerging channels, • Evolve and protect the brand's social voice, ensuring consistency across content, • Translate brand initiatives, product launches, and campaigns into compelling social narratives, • Identify cultural moments and trends where Van Leeuwen can authentically participate, • Actively engage with relevant brands, creators, and cultural moments across social platforms, building relationships and increasing Van Leeuwen's visibility and relevance, • Collaborate with PR and creative to create integrated brand moments that extend beyond social Brand Partnerships Collaborations • Develop, and manage strategic brand partnerships and collaborations, • Own partnership ideation and execution from concept to launch, • Build a pipeline of culturally relevant collaborations that drive brand buzz and business impact Creator, Influencer Community Strategy • Develop and manage a creator and influencer strategy, • Own day-to-day community engagement across social platforms, responding to comments, DMs, and mentions with on-brand voice while managing and scheduling posting of content on Van Leeuwen's social channels, • Cultivate community engagement initiatives like our Insider Program, Ambassador Program and Broadcast Channel, that build an active, loyal fan base and turn highly engaged followers into organic advocates for the brand, • Surface insights, trends, and audience feedback to inform content and campaigns to in-house team to ensure content performs with high engagement E-mail • Create email calendar and develop strategies for each email channel, • Work with the in-house designer to design email content Customer engagement • Manage customer interactions on social platforms with strict response timing, while collaborating with key stakeholders to escalate trending and large scale scenarios when appropriate, • Co-manage a Cx team member with the VP of Marketing that will help support in this capacity Analytics, Reporting Research • Utilize social listening tools and leverage analytics to review performance data on social media and digital platforms, • Develop KPIs for each platform, with a clear path to achieve and track against key benchmarks Job Requirements • 6 to 8 years of experience in social media, brand marketing, partnerships, or related fields, • Proven experience developing social strategies and executing brand collaborations, • Strong creative and strategic thinking skills with a demonstrated ability to translate insights into compelling content and partnerships, • Excellent communication and project management skills, • Deep understanding of internet culture, trends, and creator ecosystems, • Strong creative POV, • Comfortable working in a fast-paced, entrepreneurial environment, • Passion for food, culture, and consumer brand, • Must be comfortable working in-store scoop shifts as needed, while adhering to DOH guidelines Compensation + Benefits $75,000 - 105,000 annual compensation depending on experience, paid weekly Eligible for annual 10% bonus • Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide), • Medical, Dental + Vision Insurance with 70% Employer Contribution, • 401k with up to 4% Employer Match, • Cell Phone Reimbursement Plan, • Wellness Reimbursement Plan, • Flexible Time Off, • Paid Sick Time, • Yearly Performance Reviews Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. Salary Range $75,000---$105,000 USD Here at Van Leeuwen, Good Ice Cream Is For Everyone! As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer. We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.

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  • Cashier / Sales Assistant
    Cashier / Sales Assistant
    24 days ago
    $16.5 hourly
    Part-time
    Williamsburg, Brooklyn

    Location: NYC Pop-Ups (including Smorgasburg, Fort Greene Artisans Bazaar, and other events) Employment Type: Part-time / Event-based About Secondz Secondz is a modern street food brand serving Southeast Asian–inspired puffs, salt bread, and other globally inspired treats. Our mission is to bring bold, exciting flavors to everyday moments while creating memorable experiences through food. Our pop-ups are where customers first discover Secondz—making the experience at our booth just as important as the food itself. Role Overview The Sales Assistant plays a key role in the success of Secondz pop-up events by delivering exceptional customer service, driving sales, and ensuring smooth booth operations. You will often be one of the first people customers interact with, helping them discover our products, understand the flavors, and enjoy a welcoming experience that reflects the Secondz brand. Key Responsibilities Customer Service & Sales • Engage with customers and answer questions about products, ingredients, and allergens., • Sell and recommend Secondz products including puffs, salt bread, ice cream, and drinks., • Provide friendly, knowledgeable, and efficient service during busy market hours., • Process transactions accurately using the point-of-sale system. Brand Representation • Represent the Secondz mission, brand promise, and service standards at the highest level., • Share the story and inspiration behind the brand and products. Event & Booth Operations • Assist with setting up and organizing the pop-up booth before events., • Maintain a clean, organized, and visually appealing stall during service., • Handle food and products carefully to maintain quality and presentation. Team Support • Support the back-of-house team when needed to help complete orders., • Work closely with the team to keep service running smoothly during peak periods. Content & Market Insights • Capture photos and short videos for social media during events., • Share customer feedback, questions, and observations with the founder, Louis, to help improve future events and offerings. Qualifications • Friendly, outgoing, and comfortable interacting with customers., • Interest in food, street markets, and global flavors., • Ability to stay organized and work efficiently in a fast-paced environment., • Reliable, punctual, and professional., • Comfortable handling food safely and responsibly., • Experience with retail, food service, or markets is a plus but not required. Physical Requirements • Ability to stand for extended periods., • Ability to assist with light setup and breakdown of the booth.

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