Marketing Manager: AI & Growth
hace 4 días
New York
Marketing Manager AI & Growth Location: New York/Hybrid Experience: 3–4 years (in-house preferred) Salary: $80-$85k per year About Kapsule At Kapsule, we believe hydration should be clean, functional, and never boring. We’re building a brand that lives at the intersection of wellness, culture, and technology—and we’re looking for a Marketing Manager who lives and breathes AI to help us scale fast, smart, and creatively. Our hero product is a refillable water bottle paired with concentrated liquid pods that deliver electrolytes, B vitamins, and time-of-day specific active ingredients, all packed with fantastic flavor. Using Kapsule is simple: fill the bottle with water and ice, press a pod into the lid, and it punctures to release the concentrated liquid, instantly mixing into a refreshing drink. DrinkKapsule.com The Role This is a dream role for a self-starter, builder, and creative technologist who can bridge brand storytelling, growth marketing, and AI-powered execution. You’ll own everything marketing at Kapsule — social, influencers, PR, performance, and creative—using the most advanced AI tools to drive growth and vibe-based cultural resonance. If you’re already experimenting with tools like ChatGPT, Midjourney, Runway, Icon, and Vibecoding — and you’re obsessed with finding that perfect balance between creativity, conversion, and cultural pulse — you’ll thrive here. What You’ll Do AI-Powered Growth Marketing • Lead full-funnel digital strategy across Meta, TikTok, and Google using AI platforms like Icon to optimize creative, audience segmentation, and spend efficiency., • Build and manage predictive models for customer acquisition and retention using AI analytics., • Test and iterate campaigns at speed using generative AI for copy, visuals, and landing page variations., • Create automated dashboards that visualize real-time performance and highlight key learnings., • Experiment with AI-driven growth loops—referrals, retention campaigns, and community engagement powered by personalization. Social & Content (AI-Powered) • Own Kapsule’s TikTok, Instagram, and emerging channels—concept, create, post, and optimize., • Use AI tools (e.g., OpusClip, Caption AI, Runway, Synthesia) to accelerate content creation and testing., • Identify trends early and produce scroll-stopping content that builds community and drives engagement. Influencer & Creator Marketing • Build and manage an influencer/creator network across wellness, lifestyle, and culture., • Use AI-driven platforms to identify, vet, and track influencer performance., • Lead influencer gifting and PR package strategy—creative concepts, logistics, and measurement. PR & Storytelling • Manage PR agency relationships, ensuring smart use of AI for media monitoring, sentiment analysis, and pitch optimization., • Create press narratives and materials that stand out, with the help of generative tools for copy, visuals, and personalization. Brand Campaigns & Experimentation • Ideate and execute creative campaigns and partnerships powered by AI insights and automation., • Streamline campaign workflows using project-management AI tools (like Notion AI, ClickUp AI, etc.)., • Measure performance across all touchpoints with a strong data and experimentation mindset. Who You Are • 3–4 years of marketing experience (ideally in-house at a consumer brand)., • Deep fluency in AI marketing tools across social, creative, and performance—this is non-negotiable., • Proven ability to blend human creativity with AI efficiency., • Strong understanding of paid media (Meta, TikTok, Google) and organic social growth., • Experience managing influencers and PR agencies., • Creative, analytical, and relentlessly curious., • A proactive self-starter who thrives in fast-moving, founder-led environments., • Passionate about wellness, tech, and building next-generation consumer brands. Why Kapsule • Be part of a next-gen beverage brand rewriting the rules of modern marketing., • Use cutting-edge AI tools daily to create, test, and scale ideas faster., • Total ownership of the marketing function—your ideas, your data, your impact., • Work with a small, entrepreneurial team that moves quickly, experiments often, and has fun doing it.