TANGITY - IA Marketing Tech Consulting Specialist
4 days ago
Madrid
Are you passionate about transforming how Marketing teams operate through the power of AI? We are looking for a Marketing AI Transformation Specialist who will play a key role in guiding our clients through their end to end marketing transformation, applying AI across all processes and workstreams. What You’ll Do • Act as the key bridge between Marketing, IT, and AI teams to design and deliver Agentic AI and AI‑enabled solutions., • Document use cases, process flows, and AI‑supported workflows with global marketing stakeholders., • Lead discovery, design, and PoC workshops for Agentic AI and GenAI initiatives., • Translate marketing needs into functional requirements for IT, data science, and AI development teams., • Oversee testing, validate functional designs, and coordinate UAT with marketing teams., • Manage agent releases, monitor post‑launch performance, and track KPIs., • Prioritize new AI use cases based on business impact and ROI., • Drive change‑management and training programs to ensure adoption of AI‑powered tools., • Establish governance and ethical frameworks for responsible AI in marketing., • Collaborate with martech, data, and analytics teams to integrate AI with CRM, MAP, CMS, and measurement platforms., • Stay up to date on emerging AI trends and represent Marketing Digital Transformation in innovation forums. What We’re Looking For • 5–8 years of experience in Digital Marketing or Marketing Technology, ideally within Marketing and Customer Activation teams., • Strong background in marketing transformation within large or matrixed organizations., • Solid knowledge of Agentic AI, GenAI, ML, and automation applied to marketing use cases., • Ability to turn complex technical capabilities into measurable business outcomes., • Strong communication and stakeholder‑management skills across Marketing, IT, and leadership., • Understanding of key marketing processes (campaigns, content, analytics, optimization)., • Experience in governance, risk, and ethical AI principles., • Data‑driven mindset with analytical and visualization skills., • Strategic thinker with the ability to execute and drive innovation across distributed teams., • High learning agility and curiosity about new AI and martech developments.