Marketing- & Kommunikationsmanager (m/w/d)
3 days ago
Madrid
In line with the competitive landscape of the Spanish automotive OEM market — characterized by rapid electrification, strong entry of Chinese brands, increasing digital lead acquisition, and high dependence on dealer network conversion — we are seeking a New Media Manager to drive brand visibility, audience engagement, and lead generation across Spain. Lea atentamente toda la información sobre esta oportunidad y luego utilice el botón de solicitud de abajo para enviar su CV y su candidatura. This role goes beyond content posting. It requires strategic planning, performance orientation, a deep understanding of the Spanish digital ecosystem, and the ability to convert online engagement into measurable business outcomes (traffic, test drives, leads, and brand consideration). The ideal candidate combines content strategy, performance mindset, and community intelligence, acting as a bridge between brand, media, dealer network, and sales teams. Social Media Strategy & Brand Positioning • Develop and execute annual and quarterly social media strategies aligned with OEM brand positioning and Spanish market launch priorities., • Define content pillars (product, technology, NEV education, lifestyle, CSR, dealer activation, etc.) to strengthen brand awareness and consideration., • Ensure consistent brand tone, visual identity, and messaging across all digital platforms., • Benchmark competitors (EV brands, emerging Chinese OEMs, traditional brands) and identify differentiation opportunities., • Manage social media agencies to ensure delivery against established KPIs., • Supervise official brand accounts on Instagram, TikTok, YouTube, Facebook, and LinkedIn (if B2B/fleet focus applies)., • Plan, script, coordinate production, and publish short-form videos, launch content, behind-the-scenes materials, auto show coverage, and influencer collaborations., • Localize global HQ assets for Spanish audience relevance (language, cultural nuance, regulatory compliance)., • Design social media funnels linking awareness → engagement → website traffic → lead generation → dealer test drives., • Collaborate with Media & Performance Marketing teams to optimize paid social campaigns (Meta Ads, TikTok Ads, YouTube Ads)., • Identify potential reputation risks and coordinate with PR and Legal for issue management., • Develop strategies to transform dissatisfied customers into brand advocates., • Influencer & KOL Collaboration, • Identify and manage collaborations with automotive influencers, NEV opinion leaders, lifestyle creators, and local KOLs., • Evaluate influencer ROI (engagement quality, traffic generation, brand sentiment impact)., • Provide standardized digital guidelines to the dealer network for local social media execution., • Ensure brand compliance across dealer-managed digital channels., • Deliver monthly and quarterly digital performance reports with actionable recommendations., • Minimum 4–6 years of experience in social media management or digital marketing., • Experience in automotive OEM, EV brands, or high-value consumer goods strongly preferred., • Content creation capability (short-video scripting, production coordination, storytelling)., • Data-driven mindset with the ability to interpret platform analytics and optimize campaigns., • Knowledge of paid social mechanics and collaboration with performance teams., • Understanding of the automotive customer journey (awareness → consideration → test drive → purchase)., • Strong communicator with content-creator mindset., • Strong cross-functional collaboration skills (Sales, PR, HQ Marketing, Dealers)., • Fluent Spanish (native or equivalent professional level).