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The Social Media Manager will oversee digital branding and online presence across Western and Asian social platforms. This role requires expertise in luxury content creation, trend research, and culturally appropriate marketing strategies. You will help elevate our salon as a premium brand for affluent clients and beauty enthusiasts. Key Responsibilities • Capture and edit high-quality photos and videos of nails, lashes, brows, and the salon environment., • Produce elevated content for Instagram, TikTok, Xiaohongshu , WeChat, and/or Weibo., • Create Reels, TikToks, Stories, and RED notes with a luxury, lifestyle-focused aesthetic., • Manage posting schedules and daily activity across Western and Asian platforms., • Maintain a consistent brand voice, premium visual identity, and culturally appropriate messaging., • Localize content for Asian audiences when needed (style, tone, translations)., • Respond to comments, DMs, and inquiries with professionalism and discretion., • Provide concierge-style communication appropriate for high-net-worth clients., • Engage with Asian beauty communities, KOLs, influencers, and local luxury partners., • Create monthly content and marketing strategies tailored to luxury and Asian markets., • Identify and integrate relevant beauty trends (Korean lash styles, Japanese nail art, minimalist luxury aesthetics)., • Plan seasonal and culturally relevant campaigns (Lunar New Year, Mid-Autumn, Golden Week, etc.)., • Identify, vet, and manage collaborations with influencers, KOLs, and micro-creators., • Coordinate content expectations, posting calendars, and track performance results., • Track performance, engagement, follower growth, and conversion metrics., • Provide monthly reports with insights and recommendations., • Monitor luxury competitors and industry trends for continuous improvement., • Maintain a polished, upscale brand presence across all platforms., • Monitor and manage online reviews - address client comments or concerns with professionalism and brand-aligned tone., • Build relationships with Asian communities, upscale local businesses, and beauty networks., • Highlight client testimonials, VIP experiences, and exclusive service offerings., • Encourage user-generated content (UGC) and manage permissions.