Marketing Manager
hace 9 días
Bishop's Stortford
A little bit about the role... We are seeking a proactive, hands-on and commercially minded Marketing Manager to join our fast-paced marketing team. Reporting directly to the Head of Marketing, you will take ownership of the day to day execution and continuous delivery of multi-channel marketing campaigns across residential developments, corporate initiatives, sales partnerships and brand channels. From managing full-funnel digital campaigns and portal presence to coordinating high-impact events and producing sales assets, this role requires a sharp marketer who thrives on managing multiple projects, keeping assets legally compliant, and leveraging data to drive sales performance. • Digital & Portal Campaigns: Manage and optimise listings across major property portals (Rightmove, Zoopla, Share to Buy) while delivering multi-channel paid media (PPC, Meta, Performance Max, SEO/GEO) and organic social/video content., • Direct Communications & CRM: Drive lead nurturing through CRM email campaigns, site updates, SMS blasts, direct mail drops, and automated response journeys., • Events & Collateral: Plan high-converting sales events (Hard Hat, Meet Your Neighbour), corporate milestone ceremonies, print advertising, and branded customer journey touchpoints., • Website & Systems: Maintain site copy, assets, and live integrations (COINS, Calendly) for plot availability, pricing, and NHQC regulatory compliance, alongside live chat performance optimisation., • Agencies & Stakeholders: Brief and manage creative, media, and photo/video agencies, while supporting B2B partnerships, corporate sponsorships, and industry award entries., • Reporting: Track campaign performance via Google Analytics and Mailchimp, present agency insights, and manage POs, invoices, and site marketing budgets., • Experience: 3-5+ years in a broad Senior Marketing Executive or Marketing Manager role, ideally within property development, housebuilding, or real estate., • Technical Proficiency: Hands-on experience with Mailchimp, Canva Pro, Capcut (or video editing equivalents), and Google Analytics. Familiarity with property portals (Rightmove/Zoopla) and COINS system integration is a strong plus., • Digital Acumen: Working knowledge of paid search, Performance Max, paid social, SEO principles, and emerging Generative Engine Optimisation (GEO) techniques., • Project Management: Highly organised, capable of managing multiple development sites simultaneously with tight deadlines and agency stakeholders., • Regulatory Knowledge: Familiarity with New Homes Quality Code (NHQC), Consumer Code, and material information compliance in property marketing., • Industry Knowledge: Understanding of the new homes property market and development lifecycle (preferred). As a valued employee you will be rewarded with the following: • Highly competitive Annual Salary, • Generous company pension (employer contribution up to 10%) increasing with length of service, • Private healthcare for employees, partner and children up to the age of 21, • 22 days holidays, plus English bank holidays, plus the Christmas shutdown (not deducted from your holiday allowance), • Life Insurance - 4x salary, • Income Protection, • Discretionary Annual Bonus depending on company performance, • Fully equipped gym at head office - Health Checks, Gym Programmes, and Healthy Lifestyle Sessions, • Extensive training and development opportunities, • Enhanced Maternity, Paternity Pay, • In house Occupational Health Nurse, • Long Service Awards, • Vouchers to celebrate marriage, the birth / adoption of a child, • Comprehensive social calendar including but not limited to; Family Fun Day; Company Bowling, Christmas Party and various activities and sporting events throughout the year. Weston Homes Plc are a residential developer prominent across Greater London, Essex and the surrounding areas within the South East of England. We call ourselves 'opportunists', we have everything in-house, which puts us in the driver's seat. Our developments are all bespoke from new build residential, regenerations, traditional build through to refurbishment projects. We're proud to say we've recently won 5 industry awards for the the second consecutive year, we are proud to have received the Gold award for 'Best Medium Housebuilder', plus Gold award for 'Best Sustainable Development' - Abbey Quay, Barking, Silver award for 'Best Starter Home' - Springfield Park, Maidstone. Our people are our greatest asset, We not only build homes for life - we build careers for life. #J-18808-Ljbffr