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Digital Marketing Executive - Healthcare Location: Havant, Portsmouth (office based role) Hours: Monday - Friday 08:00am-4:30pm (37.5 hour week) Salary & Benefits: £30,000-£35,000 + company performance related bonus, 23 days holiday (+ statutory), free breakfast & lunch. Are you a commercially minded digital marketer who gets a buzz from generating high‑quality leads, not vanity metrics? Do you enjoy building smart, well‑timed campaigns that genuinely support sales and make a real-world impact? If this sounds like you, a fast‑growing healthcare specialist is looking for a Digital Marketing Executive to play a pivotal role in its next phase of growth. About the CompanyThis high‑growth healthcare business is recognised as an expert in its sector, working closely with the NHS, care homes, hospices and community care providers. With strong ethical values, a purpose‑led mission, and ambitious growth plans, the organisation combines clinical excellence with a genuinely collaborative, family‑friendly culture. Every campaign ultimately supports better outcomes for patients and care residents, making this marketing role both commercially rewarding and deeply meaningful. What's the role about?This is a hands‑on, commercially focused digital marketing role where lead generation is the priority. Working closely with the Marketing Manager and sales team, you'll plan and deliver targeted, multi‑channel campaigns across clearly defined healthcare sectors, each with very different audiences and buying journeys. You'll own campaign execution end‑to‑end, from segmentation and content through to automation, reporting and optimisation. Key Responsibilities Plan, execute and optimise multi‑channel B2B marketing campaigns focused on high‑quality lead generation. Own and manage the marketing campaign calendar aligned to sales priorities. Build and optimise workflows, lead nurturing journeys and automation within HubSpot. Develop targeted, sector‑specific content across email, social media, blogs and newsletters. Manage and grow social media presence, reporting on performance and engagement monthly. Maintain and improve website content, UX, conversion rates and SEO in collaboration with external partners. Support the planning and delivery of webinars, virtual events and trade shows, including pre‑ and post‑event campaigns. Track performance using HubSpot, GA4 and dashboards, clearly demonstrating marketing's contribution to pipeline and revenue.Requirements About You Proven experience in a B2B digital marketing/demand generation role. Strong HubSpot capability across Marketing and Sales Hub (campaigns, CRM, automation, reporting). Commercially driven with a clear understanding of how marketing supports sales conversion. Confident creating targeted campaigns for defined audiences rather than mass‑market activity. Highly organised, detail‑focused and comfortable working closely with sales teams. Healthcare experience is beneficial but not essential, mindset and approach matter mostBenefits What's in it for you? Impact & Purpose - Your work directly supports better patient care across the UK. Growth - Join a business scaling rapidly, with clear opportunities to develop as the team grows. Autonomy - Real ownership of campaigns, tools and performance. Culture - Supportive, collaborative, and down‑to‑earth with strong work/life balance. Package - Competitive salary, bonus, free on‑site parking, and a fully stocked kitchen for breakfast and lunch.Interested in a role where your marketing genuinely matters? Apply now or get in touch for a confidential conversation about this opportunity and how it could fit your career goals. IND25