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Job Description: We are looking for a creative and results-driven Digital Marketing Expert to join our dynamic team. The ideal candidate will have a deep understanding of digital marketing strategies, e-commerce platforms, and the fragrance industry. You will be responsible for developing and executing comprehensive digital marketing campaigns that enhance our brand visibility, engage our target audience, and drive sales growth. Key Responsibilities: Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals. Conduct market research and competitor analysis to identify opportunities and trends in the fragrance e-commerce space. Define target audiences and create customer personas to tailor marketing efforts effectively. Content Marketing: Create and oversee the production of high-quality content, including blog posts, product descriptions, videos, and social media posts. Develop a content calendar to ensure consistent and timely content delivery across all digital channels. Collaborate with the creative team to produce visually appealing and engaging marketing materials. Search Engine Optimization (SEO): Optimize website content, product pages, and blog posts to improve organic search rankings. Conduct keyword research and implement SEO best practices to drive organic traffic. Monitor and analyze SEO performance, making data-driven adjustments as needed. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Allocate budgets effectively to maximize ROI and achieve campaign objectives. Analyze campaign performance and adjust strategies to enhance results. Email Marketing: Develop and execute email marketing campaigns to nurture leads and retain customers. Segment email lists to deliver personalized and relevant content to different audience groups. Analyze email campaign metrics and optimize for higher open rates, click-through rates, and conversions. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Manage and grow our presence on platforms such as Instagram, Facebook, Twitter, Pinterest, and TikTok. Create, schedule, and publish engaging content that resonates with our audience. Monitor social media trends and adapt strategies to stay current and competitive. Analytics and Reporting: Utilize analytics tools (e.g., Google Analytics, Facebook Insights, SEMrush) to track and measure the effectiveness of digital marketing campaigns. Generate regular reports on key performance indicators (KPIs) and provide actionable insights. Use data to inform and refine marketing strategies for continuous improvement. Collaboration and Coordination: Work closely with the e-commerce, design, and product teams to ensure cohesive marketing efforts. Coordinate with external agencies, influencers, and partners to amplify marketing initiatives. Stay updated on the latest digital marketing trends, tools, and best practices to keep the company at the forefront of the industry.

Job Description: We are looking for a highly organized and proactive Administrative Assistant to manage and streamline our office operations. The ideal candidate will possess excellent administrative skills, attention to detail, and the ability to handle multiple tasks efficiently. This role is essential in ensuring the smooth functioning of our daily operations, supporting various departments, and contributing to our overall success. Key Responsibilities: Office Administration: Manage daily office operations, including scheduling meetings, handling correspondence, and maintaining office supplies. Coordinate appointments, travel arrangements, and logistics for the team. Organize and maintain physical and digital files, ensuring all records are accurate and up-to-date. Prepare and distribute internal communications, memos, and reports as needed. Assist in onboarding new employees by preparing necessary documentation and facilitating orientation. Customer Support: Respond to customer inquiries via email, phone, and chat in a timely and professional manner. Assist in managing customer orders, returns, and exchanges to ensure a positive shopping experience. Collaborate with the customer service team to resolve any issues or concerns effectively. Data Management: Maintain and update databases, ensuring data integrity and confidentiality. Generate and analyze reports to support business decisions and identify areas for improvement. Utilize Microsoft Excel to create spreadsheets, track inventory, and manage sales data with precision. General Administrative Tasks: Handle incoming and outgoing mail, packages, and deliveries. Assist in organizing company events, meetings, and team-building activities. Perform general clerical duties such as photocopying, scanning, and filing documents. Benefits: Competitive salary and performance-based incentives. Flexible working hours and remote work opportunities. Employee discounts on our exclusive fragrance products.