XR Innovation Lab Deployment & Stakeholder Engagement Lead
3 days ago
East Hanover
Job Title: XR Innovation Lab Deployment & Stakeholder Engagement Lead Location: East Hanover, NJ Duration: 12 months Scope: Emerging Technology Execution: • Deep XR/AR/VR/holographic expertise, plus AI fluency (prototyping, code refactoring, horizon scanning), • Must translate technical capabilities to non-technical marketing stakeholders, • Experience delivering at scale in a marketing (not training/manufacturing) context, • Outstanding communication skills are non-negotiable, • Logistics, Deployment, and Coordination, • Coordination and stakeholder consulting across brand teams and therapeutic areas, • Adaptive, real-time intelligence reads unstated needs, manages shifting funnel, • Disposition matters as much as skill: teams should be glad to see this person on a call, • Manages hard, fixed congress deadlines with no room for slippage Key Evaluation Criteria: • Communication skills: absolute baseline, no exceptions, • Marketing experience prioritized over pharma/healthcare background, • Pharma is a tiebreaker, not a requirement, • XR experience in experiential/messaging contexts (90-120 second high-impact delivery), not training, • Startup experience a strong plus: fast ideation, high volume, client-facing delivery, • Agility and adaptability weighted heavily over years of experience, • Local/regional presence required: innovation lab in East Hanover, expect at least weekly on-site, • Use cases are continuously evolving; no fixed number of predetermined XR experiences, • KPIs and Fragility, • KPIs tied to reach, engagement, and messaging impact per congress; baselines set with each brand team, • New metrics being introduced: pre/post QR activation touchpoints, AI-driven second-order impact analysis, • Cost-efficiency is the easiest metric to demonstrate (apples-to-apples comparison), • System’s greatest fragility: pace of technological acceleration and disruption, • Congress format, HCP behavior, and device form factors all shifting rapidly, • XR glasses (beyond headsets) already in prototype testing under NDA Job Description: • We are seeking a proactive, highly organized XR Innovation Lab Deployment & Stakeholder Engagement Lead to coordinate the execution and deployment of immersive technology experiences across multiple marketing initiatives., • This role serves as a critical link between marketing stakeholders, brand teams, technical delivery teams, and event partners, ensuring innovative experiences are delivered seamlessly within demanding timelines., • The ideal candidate brings exceptional interpersonal skills, strong operational judgment, and the ability to anticipate stakeholder needs, navigate ambiguity, and coordinate complex initiatives in a constantly evolving environment. Key Responsibilities: • Coordinate end-to-end planning, logistics, deployment, and execution of XR and immersive technology experiences., • Serve as a primary coordination point across brand teams, therapeutic areas, technical specialists, and marketing stakeholders., • Support deployments at medical congresses, product theaters, knowledge exchange forums, consumer-facing initiatives, and internal events., • Manage multiple concurrent initiatives with changing priorities, timelines, and stakeholder expectations., • Anticipate stakeholder needs, including requirements that may not be explicitly communicated., • Coordinate equipment readiness, deployment logistics, technical support arrangements, and onsite execution., • Maintain visibility into the innovation pipeline, upcoming events, delivery milestones, and operational dependencies., • Proactively identify delivery risks and resolve issues before they impact event readiness., • Ensure all deployment activities align with fixed congress and event deadlines., • Facilitate stakeholder meetings, capture requirements, communicate progress, and coordinate follow-up actions., • Support measurement of engagement, audience reach, activation, and messaging effectiveness., • Work with marketing teams to establish event-specific success measures and capture post-event feedback., • Identify opportunities to improve deployment efficiency, operational processes, and scalability. Required Qualifications: • Experience in experiential marketing operations, technology deployments, event execution, or client-facing project coordination., • Strong stakeholder management and consulting skills across multiple business functions., • Demonstrated ability to manage complex logistics and multiple concurrent projects., • Exceptional verbal communication, presentation, and relationship-building skills., • Ability to anticipate needs, interpret changing priorities, and respond proactively., • Strong organizational skills with meticulous attention to timelines, dependencies, and execution details., • Experience delivering initiatives against fixed, non-negotiable deadlines., • Ability to remain composed, resourceful, and solutions-oriented in high-pressure situations., • Collaborative personality with a strong service mindset and the ability to build trust with stakeholders. Preferred Qualifications: • Experience supporting experiential marketing campaigns, product launches, medical congresses, or large-scale brand activations., • Exposure to XR, AR, VR, immersive technology, or emerging technology deployments., • Background in startup environments, experiential agencies, innovation labs, or fast-paced marketing organizations., • Experience coordinating technology vendors, creative teams, and onsite event support., • Familiarity with engagement analytics, audience activation metrics, and event performance measurement., • Pharmaceutical or healthcare marketing experience is a plus but not required. Ideal Candidate Profile: • A highly personable, proactive coordinator who builds strong relationships, anticipates problems before they arise, and brings structure to a fast-moving innovation environment., • This individual should be someone stakeholders genuinely enjoy working with—approachable, responsive, adaptable, and capable of navigating changing requirements without losing focus on execution., • Key Success Factors: Stakeholder satisfaction, flawless event execution, on-time delivery, operational efficiency, adaptability, and effective cross-functional coordination.