General Manager
6 days ago
New York
Job DescriptionAbout the Role The Athletic Clubs is a high-performance fitness brand driven by results, community, and quality. As General Manager, you are fully accountable for the growth and success of your studio. Your number one priority is a healthy studio, as illustrated by strong financial performance, exceptional member retention and an engaged, well-managed team. This role requires a hands-on leader who is present in the studio, active in the community, and committed to operational excellence. You’ll balance sales focus with team leadership, culture building, and high-quality member experiences. Key Metrics for Success Primary • Revenue Growth – Primary measure of success; consistently meet or exceed monthly revenue targets., • Member Retention – Maintain best practice minimums/targets which are evaluated and set on a regular basis, • MidDay Revenue Target – This may be either APS or FlexSquad revenue targets, or both depending on the studio, • Member Count – Primary means of driving revenue growth with budgeted targets set for each month, • Referral Conversions - – Minimum monthly target for new memberships (set per studio). What You’ll Do Drive Sales & Revenue (Primary Focus) • Dedicate the necessary time to proactive sales: calls, lead follow-ups, outreach, community events, and activations., • Execute in-market strategies to grow memberships, increase referrals, and upsell services., • Own the sales process from lead to close, ensuring a strong and consistent pipeline., • Maintain a daily presence in-studio, at an agreed upon level between yourself and the Director of Operations, • GMs are responsible for ensuring all scheduled classes are covered, including stepping in to coach when no other coverage is available., • Coach an average of 8 classes per week, with flexibility to coach more or less sessions based on the needs of the studio to achieve its labor management target, community activation and revenue targets. A key focus of the GM coaching is to maintain coaching standards across the studio, • Foster an incredible sense of community both inside the four walls of the studio and outside. Be visible and approachable - greet members, know their names, and celebrate milestones., • Join or lead member-facing initiatives such as Run Club, Torquay sessions, and squad events., • Represent the brand at local events and partnerships to strengthen community ties., • Lead coach training sessions and team-building activities., • Regularly attend at least one workout per week - builds presence as a community leader., • Own the studio P&L, meeting revenue, expense, and labor targets., • Track and respond to KPIs weekly - adjust scheduling, or staffing as needed., • Maintain smooth operations: payroll, Mindbody, inventory, opening/closing, and retail., • Manage labor schedules to ensure proper coverage and alignment with budget, • Report weekly on performance, sales activity, retention, and operational issues., • Work with the Director of Training and Education to recruit, hire, and train coaches and the Community Manager., • Develop and Manage the Community Manager to ensure smooth member onboarding, regular goal-setting calls, coffee catch-ups, squad dinners, and proactive outreach to at-risk squads., • Conduct quarterly coach evaluations and submit results to the Director of Training and Education., • Provide regular performance feedback to coaches and monitor coaching quality consistently against AC standards., • Receive member feedback, deliver it constructively to staff, and use it as a development tool., • Lead performance reviews and ongoing development., • Handle conflict quickly and professionally, addressing member or staff issues without delay., • Ensure every class meets The Athletic Clubs’ service and coaching standards., • Respond quickly to member concerns to maintain satisfaction and loyalty., • Self-Starter: Takes initiative and acts without waiting for direction., • Detail-Oriented: Notices the small things that make a big difference., • Coachable: Open to feedback and eager to grow., • Adaptable & Entrepreneurial: Thrives in change, resourceful, and solution-focused., • High EQ: Reads people and situations with empathy and awareness. Preferred Qualifications • Bachelor’s degree in business or related field (preferred)., • Previous experience in an operations or revenue-driven leadership role. (preferred), • NASM-CPT or equivalent fitness certification (preferred)., • CPR, First Aid, and AED certified., • Full-time availability with flexibility for early mornings, evenings, weekends, and some holidays., • 4 weeks of PTO/year with immediate accrual, • 40 hours paid sick time, • 401k, • Health insurance