119 Best beauty salon Jobs in Hoboken, New Jersey (July 2026)

Growth Marketing Manager, New Client Acquisition

14 days ago

New York

Job Description BrighterHire is partnering with sundays to hire a Growth Marketing Manager, New Client Acquisition. sundays is a non-toxic nail care brand built around beauty, wellness, and self-care. With six studios across New York City and a seventh studio opening soon, sundays is growing its studio footprint and looking for a hands-on growth marketer who can help more qualified new clients discover the brand, book their first visit, and become repeat clients. This is not a broad brand marketing role. It is not a social media posting role. It is not an influencer or PR role. This role is about turning local marketing into booked appointments, measurable new client growth, and stronger studio performance. About the Team You will work closely with the CEO, Director of Operations, an internal marketing team member focused on local community, events, and partnerships, and a freelance graphic designer. You will also partner with studio and operations leaders to understand what is happening location by location, especially as sundays grows into new neighborhoods. The team is small, practical, and close to the business. You will not be building campaigns from a distance. You will need to understand how clients choose a nail salon, what makes them switch from their local go-to spot, what drives first-time bookings, and what helps a first-time client come back. The Role You will own the marketing system that drives new client growth by studio. Your job is to bring more qualified first-time clients into sundays locations through Google Ads, paid search, local SEO, Google Business Profile optimization, landing pages, local campaigns, referral programs, and booking funnel improvements. You will start with a marketing budget of approximately $8,000, with the opportunity to adjust the budget based on performance. The expectation is not simply to spend more. The expectation is to learn what works, improve what does not, and build a repeatable acquisition engine by location. This role matters now because sundays is growing. With six studios open and a seventh on the way, the company needs a more disciplined, measurable, and location-specific approach to new client acquisition. Some locations need stronger visibility. Newer locations need stronger demand. And across the business, sundays needs to give clients a clear reason to choose a better, cleaner, more wellness-centered nail care experience instead of staying with their default local salon. What You’ll Own • Own qualified new client acquisition across sundays studio locations., • Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant., • Improve local SEO and Google Business Profile visibility for each studio., • Build, test, and improve neighborhood-specific landing pages, offers, and booking paths., • Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location., • Identify which neighborhoods, keywords, services, offers, and campaigns bring in the strongest new clients., • Improve the booking funnel so more website visitors become first-time appointments., • Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition., • Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion., • Use weekly performance data to recommend clear actions, not just report on what happened., • Support location-specific growth plans for new studios, slower periods, and underperforming locations.Problems to Solve Google visibility is not yet where it needs to be. sundays needs stronger local search visibility across studios, especially as clients compare options neighborhood by neighborhood. You will improve how each location shows up, converts, and competes locally. Newer and underperforming locations need clearer demand generation. A new studio cannot rely on brand awareness alone. You will help build repeatable launch and growth playbooks that bring in qualified first-time clients and create momentum after opening. Clients need a reason to switch. Many prospective clients already have a local nail salon. Your work will help communicate why sundays is different and make the path from interest to booking simple, compelling, and measurable. Tracking and decision-making need to stay close to business outcomes. Traffic is not enough. Likes are not enough. You will help the team understand which campaigns produce booked appointments, second visits, package conversions, and revenue. What Success Looks Like In the first 6–8 months, success means helping sundays increase new client volume by approximately 15–25% from the current baseline, equal to roughly 200–325 additional new clients per month across the business once campaigns are optimized. Meeting expectations looks like: • New client bookings increase by location., • Cost per new client improves or stays efficient as volume grows., • Website-to-booking conversion improves., • Google Business Profile and local SEO performance improve across studios., • First-time client to second-visit conversion improves., • Package or 3-pack conversion from first-time clients improves., • The team has clearer weekly visibility into what is working, what is not, and what should change next. Home run performance looks like you build a repeatable local acquisition system that can support current studios, new openings, and underperforming locations without needing every campaign to be rebuilt from scratch. Requirements Who You Are You are a hands-on growth marketer. You know how to launch, manage, test, and improve campaigns yourself. You are comfortable in Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting. This is unlikely to be a good fit if you prefer managing agencies from a distance and do not want to be close to campaign execution. You understand local customer acquisition. You have grown booked appointments, reservations, visits, leads, or in-store traffic for a local service, restaurant, gym, wellness, beauty, hospitality, med spa, salon, fitness, or multi-location retail business. This is unlikely to be a good fit if most of your experience is national brand awareness, ecommerce only, or top-of-funnel traffic without local conversion accountability. You connect marketing to revenue. You care about new clients, CAC, conversion rate, repeat visits, package conversion, and revenue by channel. You do not stop at impressions, clicks, or traffic. This is unlikely to be a good fit if you are most excited by creative campaigns that cannot be tied back to bookings or business outcomes. You are practical with data. You can look at weekly performance, spot patterns, diagnose what is not working, and recommend the next useful test. You do not need perfect data to take action, but you do need enough data to make a smart call. This is unlikely to be a good fit if you either avoid analytics or get stuck waiting for perfect attribution before making decisions. You are a local growth operator, not just a channel specialist. You understand that each studio may need a different mix of messaging, offers, keywords, landing pages, and local context. This is unlikely to be a good fit if you want one campaign structure to work the same way across every location. You use AI to move faster and improve quality. You use AI tools to speed up keyword research, local market analysis, ad testing, landing page iteration, campaign diagnostics, reporting summaries, and competitive research. This is unlikely to be a good fit if you are not curious about using AI to improve growth marketing speed, insight, and execution. This Role Is NOT This role is not PR, social media posting, influencer management, event production, or brand partnerships. This role is not for someone who wants to focus only on strategy and hand off execution. This role is not for someone who measures success mainly through traffic, awareness, or engagement. This role is not for someone who wants a large team, large budget, and fully built systems on day one. The starting budget is approximately $8,000, with room to increase based on performance. This role is for someone who wants ownership, visibility, and a direct connection between their work and studio growth. Benefits Compensation & Benefits The base salary range is $90,000–$95,000, plus a performance bonus. New client growth will be a major part of bonus consideration. sundays offers health insurance options, PTO, wellness perks, and product and service discounts. These benefits matter because this role sits close to the client experience. You will be helping more people discover sundays, and you will have the opportunity to understand the brand and studio experience firsthand. The role is hybrid in New York City, with three days per week in the office or studios and two days working from home. Equal Opportunity Statement sundays is an equal opportunity employer. We value a diverse team and are committed to creating an inclusive environment for all employees. We encourage people from all backgrounds to apply.

Senior Director, Influencer, Communications + Cultural Strategy

1 day ago

Brooklyn

Amika means friend. We're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. We're rooted in clinical results. Each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. Known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. We're a proud pal to the planet + certified B-Corp. From sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. Having grown up in salons, we know better than anyone how important stylists arethey're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. All hair is welcome. The job: Senior Director, influencer, communications + cultural strategy is a senior brand leadership role responsible for architecting and leading amika's influence ecosystem - spanning creators, VIPs, stylists, professional advocates, media, and cultural voices to drive brand equity, cultural relevance, earned authority, consumer trust, and measurable business impact. This leader will define and scale a modern, insight-led communications, influence, and advocacy strategy that connects brand strategy, earned media, organic storytelling, paid influencer programming, creator partnerships, advocacy, cultural initiatives, events, and market execution into one cohesive influence engine. The ideal candidate is a strategic operator, cultural translator, and communications leader with deep beauty expertise, strong commercial instincts, a sophisticated understanding of the creator economy and paid influencer market, and the ability to build and mentor a high-performing team of six, manage complex agency partnerships, and develop playbooks that drive brand love, advocacy, demand, and growth. Location: Brooklyn, NY - 2 days a week onsite (must be based in + have the right to work in the US) What you'll do: Strategy & Roadmap • Architect and lead amika's influence ecosystemspanning organic advocacy, earned media, brand storytelling, and paid influencer programmingto drive brand equity, cultural relevance, and measurable business impact., • Define the annual communications, influencer, and advocacy roadmap, ensuring alignment to brand priorities, product launches, retail moments, professional initiatives, international market needs, and cultural opportunities., • Continuously benchmark amika against leading beauty, hair care, and lifestyle brands to identify white space, emerging platforms, talent opportunities, cultural shifts, competitive threats, and new models of advocacy. Advocacy Ecosystem & Creator Partnerships • Build and evolve a multi-tiered advocacy ecosystem spanning VIP, macro, mid-tier, creator, stylist, micro, emerging, professional, and organic brand advocates., • Translate beauty, haircare, fashion, entertainment, wellness, professional, and digital culture signals into actionable brand opportunities, storytelling territories, creator partnerships, and campaign ideas., • Identify breakthrough cultural partnerships, creator-led campaigns, VIP moments, editorial opportunities, stylist advocacy programs, and experiential concepts that generate earned conversation and brand heat. Storytelling & Cultural Strategy • Lead earned storytelling strategies that reinforce brand equity, deepen consumer trust, drive cultural relevance, and generate meaningful awareness, engagement, advocacy, and brand love., • Serve as the senior internal authority on influence, communications, advocacy, earned storytelling, creator culture, cultural relevance, and reputation., • Act as a strategic advisor to senior leadership on brand reputation, issues management, creator risk, corporate/product communications, competitive positioning, and cultural opportunities. Campaigns & Execution • Lead influencer, PR, earned media, and advocacy strategy across 360 go-to-market plans, from strategic development through activation, optimization, reporting, and post-campaign learnings., • Own strategic leadership of paid influencer agency programming, including creator selection, briefing, content strategy, usage rights, approvals, and performance learnings. Coordinate with the paid media lead on investment strategy and channel amplification., • Partner closely with social, integrated media, brand marketing, creative, professional marketing, international, retail marketing, and sales teams to ensure influence and communications strategies connect to broader brand and business priorities. Events & Experiential • Lead annual influencer, press, stylist, and advocacy event strategy, including tentpole activations, immersive brand experiences, launch moments, and always-on relationship-building programs., • In partnership with brand management and cross-functional stakeholders, identify and negotiate larger-scale brand collaborations, cultural partnerships, and advocacy programs that fuel annual marketing plans. Leadership & Standards • Develop and maintain influencer, communications, and advocacy playbooks, including market prioritization, creator criteria, briefing standards, localization guardrails, KPI frameworks, agency ways of working, and brand safety guidelines., • Provide strategic direction to international marketing leads and local agency partners on influencer identification, earned media strategy, cultural relevance, and market-specific activation while maintaining amika's brand DNA and community standards. Measurement & Insights • Oversee measurement and reporting across EMV, share of voice, sentiment, engagement quality, creator efficiency, earned reach, advocacy retention, launch impact, and brand health indicators. Crisis Management & Reputation • Lead product, brand, and corporate crisis communications management in partnership with internal stakeholders and external PR agency partners. Team Leadership & Management • Lead, inspire, and develop a high-performing team of six with a mindset of anticipation, collaboration, accountability, creativity, and innovation., • Guide the team across influencer negotiations, talent contracts, creator briefs, product communication, content approvals, event execution, reporting, and relationship management., • Manage external PR, influencer, paid influencer, talent, and cultural agency partners, ensuring strong strategic output, operational excellence, brand consistency, creator quality, and measurable performance., • Closely manage influencer, PR, advocacy, communications, and paid influencer programming budgets in partnership with Finance, ensuring resources are allocated against the highest-impact opportunities. Must Haves: • 10+ years of progressive experience leading influencer, communications, PR, advocacy, social, cultural strategy, or integrated brand marketing functions, ideally within beauty, prestige, lifestyle, fashion, or high-growth consumer brands., • Proven track record building multi-market influencer, earned media, communications, or advocacy strategies that drive brand relevance, consumer engagement, earned conversation, and measurable business impact., • Deep fluency in the creator economy, including paid and organic partnerships, gifting, seeding, VIP, affiliate partnership models, usage rights, whitelisting, creator licensing, always-on advocacy, and emerging platform behavior., • Strong understanding of earned media strategy, brand communications, reputation management, and cultural storytelling., • Demonstrated ability to connect brand storytelling to commercial priorities across retail, DTC, professional channels, product launches, social commerce, and paid amplification partnerships., • Experience managing paid influencer programming, including agency oversight, creator briefs, content strategy, usage rights, approvals, performance reporting, and alignment with paid media partners., • Experience developing playbooks, regional toolkits, agency models, governance frameworks, and market-level guidance across multiple countries or regions., • Deep expertise across influencer and advocacy tiers, including VIP, macro, mid-tier, micro, emerging creators, stylists, professional advocates, media, and community voices., • Strong command of influencer, PR, and communications measurement, including EMV, share of voice, sentiment, impressions, earned reach, engagement quality, content efficiency, creator retention, advocacy impact, and brand health indicators., • Proven experience leading, mentoring, and developing high-performing teams., • Experience managing external agency partners across PR, influencer, paid influencer, talent, cultural strategy, events, or communications., • Strong executive presence with the ability to influence senior leadership, cross-functional partners, agencies, international stakeholders, and external talent partners., • Demonstrated negotiation skills across talent partnerships, brand collaborations, agency scopes, creator contracts, usage rights, and cultural partnerships., • Experience developing and executing large-scale influencer, press, VIP, stylist, and advocacy events, including tentpole activations and launch moments., • Crisis, issues management, and corporate/product communications experience in a fast-moving consumer

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