Buscar empleo: 599 ofertas de trabajo de compass en Newark, New Jersey (diciembre 2025) - page 3

Director, Marketing

hace 20 días

New York

Job Description The Interactive Advertising Bureau (IAB) is looking for a decisive, dynamic, and innovative Marketing Director who shares our passion for digital advertising and media and is skilled in online media and marketing with proven success in creating successful digital content marketing campaigns and driving engagement for thought leadership work products and leading a team of marketers with expertise and agility. You are a dynamic and passionate individual with a deep understanding of content creation, performance marketing, and a proven track record in digital media and marketing. And you have experience in B2B marketing in the digital media, advertising, and/or ad tech industry. You are a creative storyteller and insightful thinker who thrives on driving successful digital marketing campaigns. You know how to develop and execute strategic marketing and communication plans that increase awareness and consideration of the digital advertising ecosystem. You will be responsible for raising IAB's profile by working hand in hand with the IAB Centers of Excellence and business units to deliver upon key objectives. You will be charged with developing strategic plans to market the initiatives from each center/business unit as well as leading and coaching a team of marketers. You are both a leader and an individual contributor, capable of managing strategic and operational levels. You have experience managing a team and you will work in partnership with functional experts such as a social media lead, a website lead, designers, PR agency, external professional writers, marketing managers, and more to execute the marketing plans. Your enthusiasm for the advertising, marketing, and media industries, coupled with your excellent communication skills, make you an ideal candidate for this role. Reporting to the Vice President of Marketing, you will manage a team of content marketers, and you will be a key player in strategic planning, driving awareness and engagement for IAB initiatives through your expertise of producing effective and innovative content marketing. What You'll Do: • You will serve as a strategic partner to the IAB business units supported by the Content Marketing team., • You will plan, craft, and execute the digital marketing and communications/PR strategy for IAB thought leadership initiatives, products, and webinars., • You will meet regularly with the Center of Excellence leads – including the Experience Center, the Media Center, and the Measurement Center, and other subject matter experts in AI, Commerce, Creator Economy, and other relevant thought leadership fields for IAB as well as business units such as Research & Insights – to learn about upcoming initiatives, then engage proactively and formulate strategic marketing plans and innovate content marketing ideas to support the initiatives., • You will be responsible for developing and presenting marketing plans to support the IAB Center of Excellence/business units' initiatives, including press, email marketing, organic and paid social media, web pages, advertising, collateral development, signage, and more., • You will produce marketing materials for various initiatives, including white papers, best practice guides, buyer's guides, social media content, videos/sizzles, presentations, and event logos/designs. This involves individually editing/word smithing, highlighting key insights, and working with writers and designers., • You will execute email campaigns using HubSpot email system and Salesforce CRM to drive awareness and engagement across initiatives., • You will meet with IAB’s PR agency regularly to educate them on each center/business unit's initiatives and to formulate strategies to maximize awareness, such as press releases, op-eds, bylines, news jacking, speaking opportunities, and more., • You will oversee press initiatives and drive the narrative in the story, as well as establish and maintain connections between the agency and the relevant IAB subject matter expert for press opportunities., • You will manage a team currently including two marketing managers, a marketing coordinator, and a designer. You will coach them, communicate effectively with your team and internal stakeholders, delegate efficiently, and develop your team for growth., • You will allocate resources efficiently, manage your team’s workload, and be a strategic planner working closely with the PMO team, IAB subject matter experts, IAB members, partners, and the center of excellence operations team. Who You Are: • You are a strategic thinker driven by curiosity and are naturally inquisitive., • You have a deep understanding of the digital media landscape, knowledge of the advertising technology, publishing, and social media sectors, and a passion for advertising, marketing, and media., • Being a creative storyteller who drives compelling results is your passion, and it shows in your innovative approach to creating marketing campaigns that stand out from the pack., • You have the foresight to create a comprehensive vision and roadmap, and the agility and hands-on expertise to execute the elements, utilizing data to iterate, predict outcomes, and optimize., • You love getting your hands dirty and find value in doing the work. This allows you to plan and manage at both strategic and operational levels., • You've been doing what you love for a while. You bring a minimum of 7-10 years of direct experience in marketing and communications, along with a B.A. or B.S. degree., • You have a strategic mindset. You can think broadly, refine your questions, and yet maintain meticulous attention to detail., • You are a proficient and confident communicator with excellent oral/written communication/presentation skills. You love educating and speaking to an audience and have experience presenting marketing plans to large audiences., • You have hands-on mastery of email marketing platforms (HubSpot), CRM tools (Salesforce), design and interactive tools (such as Canva/Flourish), WordPress, Google Ads, Google Analytics, social media posting platforms, or HTML/CSS, and like developing innovative ways, improving processes, and finding new tools., • You love working solo and with a team. You have experience engaging with groups cross-functionally and working solo., • You are a rock star at project management! You have proven experience managing multiple projects simultaneously with numerous constituents and delivering excellent work with a proactive approach., • You are digitally connected and savvy. You are highly proficient in Microsoft Office: Word, Excel, PowerPoint, Outlook, video conferencing platforms (e.g., Zoom), and SharePoint. Bonus Points • Web design and video editing experience, • MBA Degree a plus Why You'll Love IAB: • We team up and we work with experts in the industry. We can promise you'll work with some of the industry's most innovative and interesting people. We work hard, and we have fun too. We care deeply about our work and each other., • We are purposeful, strategic, and mindful with our decisions, words, and behaviors., • Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty., • We lead the future together and cultivate the action mindset to create it., • We cultivate curiosity, take risks, learn by doing, and reward future thinking., • We encourage all voices. Everyone is welcome and encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and know that an impassioned discourse leads to our best results., • We stay hungry. We look for the most complex challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow, knowing "good enough" is never really "good enough." Our Mission: "At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy." Our Core Values: • bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass., • bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open., • bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries., • bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success. About IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City. IAB is a proud equal-opportunity employer. We are a drug-free EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status. For more information, please visit Additional Information: All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment. Religious and medical exemptions will be provided. IAB is interested in every qualified candidate eligible to work in the United States but cannot sponsor visas or provide relocation assistance.

Trabajos compass en Newark, New Jersey - Page 3Crear alertas

Búsquedas de empleo más populares en Newark, New Jersey

Lugares de trabajo compass más populares