VP, Trade Development
1 day ago
Elizabeth
Job DescriptionJoin the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be! Overview The VP Trade Development is responsible for leading the Division’s commercial strategy, portfolio management, business intelligence, revenue growth initiatives, trade marketing execution, digital and eCommerce activation, and talent development. This role partners closely with Brand Owners, Distributors, and internal cross functional teams to drive sustainable growth, operational excellence, and strong marketplace execution. Responsibilities Portfolio Management & Commercial Strategy: •Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics.•Communicate plans, goals, strategies, and tactics to the sales organization.•Develop, deploy, and track all Division programming.•Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.•Lead monthly, quarterly, and annual business reviews with Brand Owners. Business Intelligence & Revenue Growth Management:•Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.•Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.•Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.•Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.•Negotiate margin meld with Brand Owners to ensure fair distributor value share.•Collaborate with 3rd party analytics partners to accelerate RGM initiatives. Trade Marketing, Digital & eCommerce Activation:•Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.•Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.•Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division.•Develop the Division’s digital content approach and calendar for trade and consumer audiences.•Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio.•Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards. Talent Development & Leadership:•Inspire and motivate the Trade Development team and broader Division.•Lead engaging meetings, provide clear direction, and communicate compelling plans.•Promote a culture of continuous learning, capability building, and professional development. Qualifications • Bachelor’s Degree required; MBA or advanced degree preferred., • 10+ years of progressive commercial strategy and sales leadership experience within beverage alcohol., • Demonstrated experience managing successful large-scale distributor-supplier relationships., • Engagement with cross-functional team, with a focus on finance, operations, HR and compliance., • Mastery of commercial strategy, including customer segmentation, category management, value chain optimization, sales planning & goal delivery, commercial execution and Digital/eCommerce., • Sharp analytical and financial acumen, fueling team’s approach to business planning, tracking, risk and opportunity assessment and timely course correction activities., • Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies., • Intimate knowledge of state and federal regulations (ABC, TTB)., • Ability to identify critical stakeholders in building and delivering a plan., • Ability to multi-task, and to weave together disparate skill sets into a cohesive commercial strategy., • Ability to hold a Solicitor’s Permit. The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work. Allied Beverage Group participates in the E-Verify program to confirm employment eligibility of all new hires in the United States. EEO and AI Disclosure Statement Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics. As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers. We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.