Paid Social Performance Manager (remote/hybrid)
2 days ago
Commack
Job Description About The EGC Group The EGC Group is an award-winning full service marketing agency, known for growing brands through data powered creative, media, and strategy. With a collaborative and vibrant culture, EGC offers hybrid work styles, flexible PTO, and medical and 401K benefits. The dynamic team has a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. As a member of AMIN, a network of 60 agencies in 27 countries, EGC collaborates with partner agencies around the world to deliver measurable results through access to premium research and exclusive data tools. The Role *Hybrid role out of Melville NY or Brooklyn NY The Paid Social Performance Manager will own paid social campaign strategy and optimization across Meta (Facebook/Instagram) and TikTok to drive scale efficiently while reducing customer acquisition cost (CAC). This role requires an analytical, hands-on media manager with experience scaling campaigns, deep knowledge of platform best practices, and proven account management expertise. You will work under the Director of Paid Media, collaborate with cross-channel specialists, and contribute daily to a client-facing Slack channel, offering proactive communication and real-time performance updates. Key Responsibilities • Lead paid social campaign execution and day-to-day account management across Meta and TikTok., • Scale campaigns effectively while continuously optimizing CAC and ROAS., • Manage and adjust budgets across campaigns to maximize ROI and support full-funnel performance., • Partner closely with creative and analytics teams to guide ad creative testing, audience segmentation, and funnel optimization., • Conduct daily monitoring, pacing, bid adjustments, and reporting to ensure objectives are met., • Deliver proactive updates and performance learnings in a client-facing Slack channel serving as a primary point of contact on social campaign activity., • 2–4 years of hands-on experience managing paid campaigns on Meta and TikTok., • Strong analytical mindset with a focus on CAC, LTV, ROAS, CPM, and funnel performance data., • Direct client account management experience, including presenting insights and performance recommendations., • Deep understanding of platform-native ad tools, reporting dashboards, and campaign structures for Meta and TikTok., • Demonstrated knowledge of Meta compliance requirements and advertising restrictions, particularly for healthcare and regulated industries., • Experience collaborating cross-functionally with creative and analytics teams., • Highly organized, detail-oriented, and proactive with strong written and verbal communication skills. The Perks of Working at EGC Flexible PTO and Summer Fridays (Half Days) Hybrid Work Schedule Medical, Dental, Vision benefits 401K + Employer Matching Life Insurance, Aflac and Additional Auxiliary Benefits Company Luncheons, Outings and Events Powered by JazzHR nU0dDHxKMV