Director, Market Mix Modeling
6 days ago
New York
Job Description WHO WE ARE Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more. WHO YOU ARE As a Redbox Director, you will help lead the development and implementation of advanced analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI. You are an ambitious, seasoned leader who has total command of your field and significant experience working across multiple client verticals and all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking. You demonstrate a genuine commitment to client service and act as a true business partner. You are collaborative and dedicated to internal team growth while delivering best-in-class client service. You have a unique ability to distill complex analytical solutions into simple, actionable insights that resonate with senior leadership and clients, ensuring data-driven strategies are both understandable and impactful. YOUR ROLE As a senior member of the team, you will partner closely with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive the development and execution of cross-channel measurement strategies. You will roll up your sleeves to build and analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights. You will lead client presentations and act as a hands-on, strategic advisor, helping clients connect media performance to real business outcomes. The ideal candidate is deeply skilled in MMM, passionate about advancing the role of analytics in strategic marketing, and excited to build best-in-class measurement solutions across a portfolio of high-profile clients. Client Leadership & Strategic Partnership • Act as the key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives., • Build strong, independent relationships with client leads across media, analytics, and brand teams., • Partner closely with Account Teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans., • Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions., • Advocate for measurement as a critical driver of business value, not just a reporting function., • Lead end-to-end delivery of MMM engagements, including study design, data strategy, model development, insight generation, and storytelling., • Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams., • Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution)., • Continuously innovate in modeling methodology, including attention metrics, blended KPIs, automation, and MMM integration with BI dashboards., • Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills., • Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example., • Actively double-check work and deliverables from the team, maintaining a high standard of quality and accuracy., • Help organize, plan, and prioritize team work, monitoring timelines and hours spent; negotiate reasonable timelines with stakeholders., • Serve as a visible, accessible leader that the team looks up to for clear direction, decision-making, and collaborative input., • Play a key role in the broader XM leadership team, contributing to agency initiatives and best practice development., • Bring forward new ideas for improving processes, building the team, enhancing output, and evolving the way we work., • Lead the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs — and be ready to dive in hands-on when needed REQUIREMENTS • An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 6+ years' experience in media analytics and business intelligence, with a focus on Marketing Mix Modeling and marketing measurement strategy., • Deep expertise in marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement), • Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types, • Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results., • Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical., • Ability to synthesize complex technical outputs into clear, client-ready insights., • Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility, • Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines., • Excellent collaborator & communicator. Used to presenting in front of larger audiences CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: • Flexibility to work in hybrid manner with in-office and work from home options (depending on role)., • Open/Flexible PTO with US & UK specific policies, • Sponsored healthcare options and agency-wide physical & mental health support, • 401k with company match (USA), and generous Pension (UK), • Paid sabbatical at significant milestone anniversaries, • Generous paid parental leave policy, • Life milestone recognition & support, • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development), • Cell phone/tech reimbursement, • Student Loan payment plan (US), • Tuition reimbursement, • Learning & Development and training programs, • And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: • Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time., • Ability to stand, bend, and reach, • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer., • The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
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