Director - Marketing
9 days ago
New York
Job Description InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com Overview of the Role: InMobi is looking for a dynamic, strategic, and results-driven Director of Marketing to lead our end-to-end B2B marketing strategy across the US and EMEA markets. In this high-impact role, you will own the full marketing engine — spanning brand, content, events, social, paid programs, partnerships, and sales enablement — driving awareness, market excitement, and high-quality demand generation that directly fuels pipeline growth and incremental revenue. Reporting to and partnering closely with the VP, Global Enterprise Marketing, you will translate InMobi's high-level brand vision into a cohesive, multi-channel marketing strategy that solidifies our leadership position at the intersection of technology, commerce, and digital advertising. Whether shaping the narrative around our programmatic advertising capabilities or our rapidly emerging agentic commerce category, this role sits at the forefront of how InMobi and Glance show up in the market, and the impact will be felt across the organization from day one. The Impact You'll Make: Strategic Leadership • Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA., • Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results., • Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence. Brand & Messaging • Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings — building narratives that reinforce our leadership across both the programmatic advertising ecosystem and the emerging agentic commerce category., • Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally. Integrated Campaigns & Demand Generation • Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline., • Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA. Content Marketing • Oversee the creation of thought leadership, customer stories, solution content, industry POVs, product updates, whitepapers, newsletters, and narrative assets that educate, inspire, and convert., • Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey. Events & Experiences • Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences that deepen relationships and elevate brand perception., • Ensure all event creative and content support pipeline goals and reinforce InMobi Group's market leadership. Social, Partnerships & Sponsorships • Lead InMobi Group's enterprise social strategy to grow reach, influence, and engagement across key channels, including LinkedIn and beyond., • Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships that meaningfully amplify visibility and influence. Sales Enablement • Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion., • Partner closely with global and regional sales teams to strengthen MQL-to-SQL and SQL-to-opportunity conversion, ensuring marketing efforts translate directly into measurable business outcomes. The Experience We Need: • 10–15 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale., • Proven experience owning multi-channel enterprise marketing strategies across brand, content, demand generation, social, and events., • Strong understanding of demand generation, brand storytelling, and integrated marketing — with demonstrated success driving MQL growth and delivering measurable pipeline impact., • Deep familiarity with the programmatic advertising ecosystem — including DSPs, SSPs, measurement, data, identity, and the evolving privacy landscape — is a strong advantage., • Experience in AI-driven, commerce, or platform-led businesses is highly preferred., • Proven ability to operate cross-functionally, building trusted relationships with senior leadership, GTM teams, and regional stakeholders across time zones; experience working with global teams across the US, EMEA, and APAC is a plus., • Exceptional storytelling and narrative development capabilities — you know how to distill complex, technical ideas into clear, compelling, and inspiring messages that resonate with enterprise audiences., • A data-driven mindset with strong familiarity with analytics, attribution, and marketing performance tools — you use insights to inform strategy and optimize outcomes., • Strong project management skills with the ability to manage multiple workstreams, priorities, and stakeholders simultaneously in a fast-paced, high-growth environment., • Strategic thinker with the ability to roll up your sleeves and execute — you're equally comfortable setting vision and getting things done. What we build… At InMobi, we're building products that are redefining industries. Our ecosystem spans: • InMobi Advertising – Powering data-driven mobile marketing for the world's leading brands, • Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content., • 1Weather – One of the world's leading weather platforms, delivering precise, reliable, and real-time weather forecasts With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry. What sets us apart? Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential. At InMobi, you'll be surrounded by people who… • Think big and act fast: We're entrepreneurial, thrive in ambiguity, and love solving high-impact problems, • Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential, • Own their outcomes: We take responsibility, make bold decisions, and execute with confidence, • Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility, • Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren't afraid to take smart risks Award-winning culture, best-in-class benefits Our compensation philosophy enables us to provide a competitive salary that drives high performance while balancing business needs and pay parity. We determine compensation based on a wide variety of factors, including role, nature of experience, skills, and location. In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock enables us to treat our employer company as our own and base our decisions on the company's best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution. A quick snapshot of our U.S. benefits: • Competitive salary and RSU grant (where applicable), • High-quality medical, dental, and vision insurance (including company-matched HSA), • 401(k) company match, • Generous combination of vacation time, sick days, special occasion time, and company-wide holidays, • Substantial maternity and paternity leave benefits and a compassionate work environment, • Flexible working hours to suit everyone, • Wellness stipend for a healthier you!, • Free lunch is provided in our offices daily, • Pet-friendly work environment and robust pet insurance policy - because we love our animals!, • Employee Assistance Program (EAP) If this sounds like the kind of team, role, values, benefits, and challenges that excite you, we'd love to hear from you. Go for it! InMobi is an equal opportunity employer InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work. InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The InMobi Culture At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
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