Senior Director, Visual Merchandising & Creative Services
hace 28 días
New York
Job DescriptionSalary: $150,000 - $185,000 ABOUT LOVESHACKFANCY: LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion labelits a shared lifestyle movement. Coveted collaborations include Victorias Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration. ROLE OVERVIEW: The Senior Director of Visual Merchandising & Creative Services is responsible for shaping and executing the brands visual expression across all channels. This role oversees Visual Merchandising, Creative Services, and supporting New Store Openings, ensuring a cohesive and elevated brand experience from concept through execution. This leader will drive the visual storytelling of the brand across all retail and wholesale doors, marketing assets, and customer touchpoints while building scalable processes that support continued retail expansion. KEY RESPONSIBILITIES: Visual Merchandising Leadership • Develop and lead the global visual merchandising strategy across all retail locations, • Create seasonal visual direction, window concepts, and in-store merchandising standards that reflect the brands aesthetic and storytelling, • Partner with retail leadership to ensure consistent execution across all stores, • Establish and maintain VM guidelines, standards, and training programs for store teams, • Oversee new product launches and seasonal floor sets to ensure impactful in-store presentation, • Partner with Buying and Merchandising on the in-store rail presentation and mannequin styling per collection, • Oversee the Visual upkeep and presentation standards of the stores, • Partner with Merchandising and Wholesale on the setup of the showroom for market, • Ideation, sourcing, and execution of seasonal store and window installs, • Support of Brand and VIC events in the showroom, in-store and at pop-up locations, • Lead the Creative Services team, overseeing the development and production of marketing assets and visual elements to support the retail store fleet product and event calendar, • Ensure alignment with brand marketing cadence and cohesive execution of visual campaigns across the fleet in line with the omni-channel calendar, • Partner with Marketing, E-commerce, and Brand teams to bring campaigns and product storytelling to life, • Oversee the visual merchandising and creative execution of all new store openings and remodels, • Partner with Project Manager, Store Design, Retail Operations, and Marketing to ensure seamless launch execution, • Develop scalable processes for merchandising and visual setup of new stores, • Lead and mentor teams across Visual Merchandising and Creative Services, fostering a culture of creativity, collaboration, and operational excellence, • Build scalable team structures and processes to support retail growth, • Partner cross-functionally with Retail, Marketing, Brand, E-commerce, and Operations leadership, • Manage budgets, vendor relationships, and external creative partners QUALIFICATIONS: • 10+ years of experience in visual merchandising, creative direction, or brand creative leadership, preferably within fashion or luxury retail, • Proven experience leading multi-disciplinary teams across visual merchandising and creative production, • Strong understanding of retail storytelling, customer experience, and brand presentation, • Experience supporting retail expansion and new store openings, • Highly collaborative leader with strong project management and organizational skills, • Ability to balance creative vision with operational execution, • Strong communication skills