Social Media Creative Content Coordinator
6 days ago
Islandia
Job Description Core Responsibilities: -Contribute to the design, revision, and execution of the social media strategy -Develop new communities and manage branded online communities on the enterprise's behalf using social media. Prioritize social media channels based on overall strategy and objectives. -Create engaging, branded content and campaigns for social media networks. -Develop and provide relevant content daily to all applicable social media outlets. -Coordinate the marketing calendar with online activity, partnering with other departments to ensure proper online messaging, timing, and relevancy. -Ensure consistency of messages/brand across multiple social media networks. -Provide continuous monitoring and coverage of all sites and relevant conversations. -Track metrics, prepare regular reports to update stakeholders on digital/social media trends; provide recommendations for improvements and adjustments to social media strategy/execution. -Capture live social content during concerts, special events and promotions to collect content for social campaigns. In partnership with team, design corresponding campaigns that will drive online engagement. -Assists in the strategy, coordination, set-up, and implementation of promotions and special events to support media messaging. -Measure, analyze and report the impact of social media efforts on campaigns and department goals. -Assist in the design and development of all advertising materials for print, outdoor, web and in-house collateral such as posters, invites, slot toppers, post cards, menus, rack cards and logo design. -Taking concept art and applying the design to numerous pieces of a campaign. -Organizing and archiving all design projects. -Basic film and photography as needed. -Other duties as assigned. Qualifications/Requirements: -Bachelor Degree -Two years of progressively responsible supervisory experience in the guest service field. -Guest service Supervisor in casino marketing experience preferred. -Experience in casino marketing systems preferred. -Equivalent combination of education and experience will be accepted providing the required skills and knowledge for successful performance. -Must be able to obtain a New York State Gaming License. Other: -Working knowledge of Microsoft Word, Excel, Access, PowerPoint -Excellent written and verbal skills required. -Strategic thinking and decision-making skills required. -Leadership skills and ability to manage people. -Ability to multitask and work in a fast-paced environment. -Ability to perform successfully under pressure. -Excellent organizational and time management skills. -Regularly required to work in front of a computer. -Manual dexterity for data entry/typing duties. -Able to lift and carry up to thirty pounds occasionally. -Occasional bending, reaching, climbing on step stool, lifting. -Able to stand for up to 8 hours a day. -Frequent exposure to, and utilization of, computer. -Weekends, Holidays, and swing shifts may be required. -Gaming environment, noise level may be moderate to high.