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  • Manager, Social & Partnerships
    Manager, Social & Partnerships
    10 hours ago
    $75000–$105000 yearly
    Full-time
    Brooklyn, New York

    We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good. Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand. Van Leeuwen Ice Cream is seeking a Manager, Social Partnerships to lead social strategy and brand collaborations and to elevate how the brand shows up in culture. This role will shape Van Leeuwen's social presence and partnership strategy, driving cultural relevance, community engagement, and brand growth. The ideal candidate is a strategic and creative marketer with a strong cultural POV who can turn social content and partnerships into meaningful brand moments. This role sits at the intersection of brand, culture, and growth - owning how Van Leeuwen shows up in social, partnerships, and cultural conversations. This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office three days a week. Job Responsibilities Social Strategy Brand Voice • Develop and execute Van Leeuwen's social media strategy across platforms including Instagram, TikTok, and emerging channels, • Evolve and protect the brand's social voice, ensuring consistency across content, • Translate brand initiatives, product launches, and campaigns into compelling social narratives, • Identify cultural moments and trends where Van Leeuwen can authentically participate, • Actively engage with relevant brands, creators, and cultural moments across social platforms, building relationships and increasing Van Leeuwen's visibility and relevance, • Collaborate with PR and creative to create integrated brand moments that extend beyond social Brand Partnerships Collaborations • Develop, and manage strategic brand partnerships and collaborations, • Own partnership ideation and execution from concept to launch, • Build a pipeline of culturally relevant collaborations that drive brand buzz and business impact Creator, Influencer Community Strategy • Develop and manage a creator and influencer strategy, • Own day-to-day community engagement across social platforms, responding to comments, DMs, and mentions with on-brand voice while managing and scheduling posting of content on Van Leeuwen's social channels, • Cultivate community engagement initiatives like our Insider Program, Ambassador Program and Broadcast Channel, that build an active, loyal fan base and turn highly engaged followers into organic advocates for the brand, • Surface insights, trends, and audience feedback to inform content and campaigns to in-house team to ensure content performs with high engagement E-mail • Create email calendar and develop strategies for each email channel, • Work with the in-house designer to design email content Customer engagement • Manage customer interactions on social platforms with strict response timing, while collaborating with key stakeholders to escalate trending and large scale scenarios when appropriate, • Co-manage a Cx team member with the VP of Marketing that will help support in this capacity Analytics, Reporting Research • Utilize social listening tools and leverage analytics to review performance data on social media and digital platforms, • Develop KPIs for each platform, with a clear path to achieve and track against key benchmarks Job Requirements • 6 to 8 years of experience in social media, brand marketing, partnerships, or related fields, • Proven experience developing social strategies and executing brand collaborations, • Strong creative and strategic thinking skills with a demonstrated ability to translate insights into compelling content and partnerships, • Excellent communication and project management skills, • Deep understanding of internet culture, trends, and creator ecosystems, • Strong creative POV, • Comfortable working in a fast-paced, entrepreneurial environment, • Passion for food, culture, and consumer brand, • Must be comfortable working in-store scoop shifts as needed, while adhering to DOH guidelines Compensation + Benefits $75,000 - 105,000 annual compensation depending on experience, paid weekly Eligible for annual 10% bonus • Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide), • Medical, Dental + Vision Insurance with 70% Employer Contribution, • 401k with up to 4% Employer Match, • Cell Phone Reimbursement Plan, • Wellness Reimbursement Plan, • Flexible Time Off, • Paid Sick Time, • Yearly Performance Reviews Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. Salary Range $75,000---$105,000 USD Here at Van Leeuwen, Good Ice Cream Is For Everyone! As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer. We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.

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  • TikTok Livestream Host
    TikTok Livestream Host
    2 days ago
    $25–$50 hourly
    Part-time
    Long Island City, Queens

    Since we are recruiting host to represent the brand, please share your personal social media to help us to better assess your qualification. ABOUT US Auraway is a TikTok-focused digital marketing and e-commerce operations agency, specializing in launching and scaling TikTok Shops, content systems, and livestream commerce from 0 → 1 → scale for both local and international brands. As an official TikTok Shop partner, we provide end-to-end solutions including: • TikTok Shop setup & operations, • Creator & influencer ecosystem building, • Content production & ad optimization, • Livestream system development & scaling, • We have successfully driven:, • $1M+ GMV growth for brands within months, • 9M+ views in 3 months campaigns, • High-performing livestream systems with consistent scalable sales performance, • Our team works with leading brands across beauty, skincare, fashion, and lifestyle, building sustainable TikTok commerce ecosystems., • POSITION OVERVIEW, • We are looking for a TikTok Livestream Host (Brand & E-commerce Focus) who can serve as the face of brand livestream operations, driving both engagement and conversion., • This role goes beyond traditional hosting — you will be part of a data-driven live commerce system, collaborating with content, operations, and creator teams to scale revenue., • ROLE & RESPONSIBILITIES, • Hosting & Live Streaming: Host the brand’s live streaming channel on TikTok for 1-2 sessions per day (3 hours each time), promoting top brand products in fashion and sneakers at our studios in Long Island City, • Shooting Short Videos: Create creative short videos for our TikTok brand account as needed, • Sales & E-commerce: Be sales-oriented, use innovative tactics, and possess excellent product knowledge to drive sales on TikTok Shop via Livestream Collaborate with our marketing team to generate more creative and unique ways of presenting, • REQUIREMENTS, • Strong ability to style and showcase fashion brands in a compelling, conversion-driven way., • MUST be fluent in English to ensure broad audience comprehension., • Highly articulate, naturally talkative, and able to maintain continuous and engaging dialogue., • Confident as a presenter in front of the camera Familiarity with social media especially TikTok Live and TikTok Shop., • COMPENSATION & BENEFITS, • Salary: $25.00-$50.00 per hour, with commission, • Flexible working schedule, • Opportunity to work with globally known fashion and beauty brands, • Expand and grow your reach as an aspiring model/influencer, • AUDITION, • We will be in contact with you for the interview/audition after reviewing your resume, • Job Types: Part-time, Contract Pay: $25.00 - $50.00 per hour, • Expected hours: 3 – 30 per week, • BENEFITS, • Employee discount Flexible schedule Work Location: In person

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  • Digital Content Creator
    Digital Content Creator
    10 hours ago
    $70000–$80000 yearly
    Full-time
    Brooklyn, New York

    We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good. Nowadays, people can spend so much time on what's "healthy" they don't stop to consider what's healthy. As far as we're concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand. Van Leeuwen is looking for a full-time Digital Content Creator to take the brand's digital footprint to the next level across social-first platforms and beyond. We are seeking a creative who's plugged into internet trends with a finger on the pulse of the social landscape; your love for content creation should be as evolving as your FYP. ⟳ The Digital Content Creator will be responsible for developing high-quality and mouth-watering** videos and images for web, social, marketing materials, press and other major platforms. You will be well versed in all touchpoints of content creation: conception, storyboarding, execution, food styling, editing and publishing. You will work closely with our Social Partnerships Manager and Graphic Design Manager to develop thumb-stopping content that maximizes our reach and engagement. This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office three days a week. Job Responsibilities • Ability to create solid video compositions while adhering to brand guidelines across various platforms like Instagram, TikTok, YouTube Shorts, etc., • Develop creative concepts and storyboard ideas for video content that resonate with strategy and increase benchmarks such as site traffic, sales and audience engagement, • Produce high-quality videos showcasing ice cream flavors, menu item launches and brand ethos, • Brainstorm innovative and captivating video series, tutorials, recipes, and other engaging formats to promote brand visibility and engagement, • Ability to capture pixel-perfect lifestyle, product and event imagery to use as promotional material, • Assisting in photoshoots: videography, BTS footage, etc., • Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral, • Coordinate video shoots including location scouting and equipment setup, • Collaborate with other team members to maintain brand consistency across all marketing materials, • Nimbleness and adaptability to real time changes while capturing footage, • Support the marketing team in the development and design of digital assets including email, social graphics, in-store, grocery and digital advertisements, • Ensuring and maintaining visual brand consistency across all design projects such as internal/external decks and presentations, • Ability to prepare and review files for print production, ensuring accuracy and quality Job Requirements • 1 to 3 years experience in a Content Creation role (in-house experience required), • Excited by the opportunity to experiment creating new types of content, • Experience in capturing photo and video content, ideally with an emphasis on food, • Ideal candidate has experience with food styling and an eye for visual presentation, • Savviness to social trends to keep content fresh and relevant, • Willingness to travel and be on-site when opportunities arise, • Enthusiastic self starter, • Detail and process oriented, • Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, CapCut) to create engaging and polished final products, • Proficiency in Adobe Creative Suite: Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, Canon C70, iPhone, • Must be comfortable working in-store scoop shifts as needed, while adhering to DOH guidelines Compensation + Benefits $70,000 - 80,000 annual compensation depending on experience, paid weekly Eligible for annual 5% bonus • Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide), • Medical, Dental + Vision Insurance with 70% Employer Contribution, • 401k with up to 4% Employer Match, • Cell Phone Reimbursement Plan, • Wellness Reimbursement Plan, • Flexible Time Off, • Paid Sick Time, • Yearly Performance Reviews Van Leeuwen Ice Cream is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. Van Leeuwen Ice Cream complies with Equal Employment Opportunity laws as well as federal, state, and local laws on compensation, pay transparency, and pay equity. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. Salary Range $70,000---$80,000 USD Here at Van Leeuwen, Good Ice Cream Is For Everyone! As an equal opportunity employer, we strive to foster a welcoming, diverse environment for every employee and customer. We pride ourselves on the creativity that goes into our ice cream and is built in our stores (by YOU) that help us meet our missions and values.

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