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We are seeking a dynamic and innovative Social Media Director to lead and elevate our brand’s presence across all social platforms. As the Social Media Director, you will be responsible for developing a comprehensive social media strategy, creating engaging content, managing our social media team, and driving results that align with business objectives. You’ll be the voice of our brand online, working to increase visibility, enhance audience engagement, and grow our follower base. This role requires a strategic thinker with a passion for digital marketing, creativity, and proven experience in social media management. Key Responsibilities: Develop and implement the overall social media strategy to support brand awareness, engagement, and lead generation. Lead a team of social media managers, content creators, and designers to produce compelling content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.). Create and curate high-quality, engaging content (visuals, videos, and copy) that aligns with brand identity and resonates with target audiences. Manage day-to-day social media activity, including content posting, audience interaction, and community engagement. Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to improve results and meet KPIs. Stay current on emerging social media trends, tools, and best practices to keep the brand competitive and relevant. Collaborate with cross-functional teams, including marketing, PR, and customer service, to ensure a cohesive brand message. Manage social media advertising budgets, including campaign planning, execution, and optimization. Develop influencer marketing strategies and partnerships to extend brand reach and drive growth. Engage with followers, respond to comments, and manage any social media crises or issues that arise. Continuously analyze social media insights and data to make informed decisions and recommendations. Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in social media management, with a track record of success in growing and engaging audiences. Proven leadership experience managing social media teams. In-depth knowledge of social media platforms, analytics tools, and advertising strategies. Strong understanding of digital marketing, content strategy, and audience segmentation. Exceptional communication, copywriting, and editing skills. Creativity with a sharp eye for design and attention to detail. Ability to work in a fast-paced, collaborative environment. Experience with influencer marketing and building partnerships. Strong analytical skills with the ability to interpret data and turn insights into action. Experience in managing social media ad campaigns and budgets. Benefits: Competitive salary Health, dental, and vision insurance 401(k) with company match Flexible working environment Opportunities for professional development and career growth

About the Role: AFM is expanding its live-streaming team and seeking charismatic and talented individuals to join us as Live Shopping Presenters on TikTok. In this role, you will be focusing on beauty products, creating engaging and innovative content, hosting TikTok live stream shopping sessions, and optimizing social media strategies to drive sales growth and boost brand awareness. As a Live Shopping Host and Presenter, you will play a pivotal role in showcasing best-selling beauty products from our partner brands to a global audience on TikTok Live, elevating our presence in the digital marketplace. Work Schedule: **Candidates must be available to work 5 days a week and must have a consistent start time each day. ** Three shift options are available: Morning: 11 AM Start Afternoon: 4 PM Start Evening: 8 PM Start Requirements: Must have at least 1 YEAR live-hosting & streaming experience. Must have a bright and humorous personality. Experienced in acting and standup comedy is strongly preferred. Preferred someone who is outgoing and loves public speaking. Proven experience in TikTok live streaming and content creation with a deep understanding of social media content strategies. Excellent communication skills with the ability to connect well with both team members and customers. Highly energetic and outgoing personality. Eager to learn, proactive, and adept at problem-solving. Strong coordination and adaptability skills. Ability to handle disputes and emergencies calmly and effectively. Interest in the e-commerce live streaming industry and familiarity with TikTok and other social media platforms. Entrepreneurial spirit with the ability to adapt to rapid growth and a proactive, positive mindset. Experience in retail and sales is a plus. Confident and articulate presenter comfortable in front of cameras with exceptional communication skills. Highly sociable, proactive, and willing to dedicate effort to engaging with viewers during live streams. Active presence and familiarity with social media platforms, particularly TikTok, Instagram, or YouTube. TikTok influencers are preferred. Strong passion and knowledge of the fashion and beauty industry, with previous experience in fashion/beauty retail or e-commerce considered a plus. Responsibilities: Host branded live streaming sessions on TikTok, promoting fashion, beauty, home goods, and accessory products during scheduled broadcasts from our state-of-the-art studios in New York City. Produce engaging and creative short-form videos for our TikTok brand account weekly, demonstrating products and engaging with our audience effectively. Engage with co-host and viewers through live streaming. Demonstrate product specifications in creative and unique ways to encourage purchases. Explain and educate viewers on product styles, features, and functionality clearly. Entertain viewers with captivating storytelling for interactions. Respond to real-time customer inquiries during live shopping sessions. Capture viewers' attention with high energy. Improvise as needed while entertaining when live streaming. Maintain a high energy level throughout live-stream sessions. Utilize your sales acumen and product expertise to drive conversions through live stream sessions on TikTok Shop. Collaborate closely with our marketing team to develop innovative presentation techniques and enhance product visibility. Commission incentives may be offered based on sales performance. Education: Bachelor's degree preferred Compensation: $35 + / hour + Commission based on experience and performance. 20 - 30 hours on a weekly basis Location: You will be streaming at our studio in Long Island City, New York. Job Types: Part-time, Internship, Contract Pay: From $35.00 per hour Expected hours: 20 – 30 per week Schedule: Day shift Evening shift Monday to Friday Weekends Night shift Currently living in or have the ability to Relocate to New York City: Our office is located at Long Island City, NY 11101 Work Location: In person Job Types: Full-time, Part-time, Contract Pay: From $25.00 per hour Expected hours: 25 – 35 per week Benefits: Employee discount Flexible schedule Health insurance Paid time off Referral program Vision insurance Schedule: 4 hour shift 8 hour shift Day shift Evening shift Monday to Friday Weekends as needed