Manager, Growth Marketing (GC)
22 days ago
New York
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. \n Green Chef is the #1 Meal Kit for Eating Clean! To support its exciting growth trajectory, we’re looking for a Growth Marketing Manager to drive revenue growth through strategy, planning and execution on existing and emerging channels ranging from Podcast and Influencer to Gift Cards and Next-gen opps. In addition to direct channel management, this role will support total budget steering & media mix optimization for Green Chef—continuously auditing the business and market to identify opportunities to improve customer acquisition and retention. \n The role reports to the Marketing Director of Green Chef and involves close collaboration with the broader Marketing organization, Finance, Analytics, Brand Creative and Product Marketing. Your efforts will directly impact customer acquisition, brand visibility, and long-term customer profitability for HelloFresh’s most premium meal kit offering, proven to help you build healthy habits. \n You will… \n\n • Lead strategy and execution across select growth channels that aim to drive reach and optimize for quality conversions e.g. Influencer, Audio, TV, Gift Cards, emerging channels \n, • Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization\n, • Develop, brief, and review creative assets and messaging in partnership with the Product Marketing Manager, ensuring alignment with brand and performance goals\n, • With Strategy & Operations + Channel Leads, manage day-to-day steering of total marketing mix to hit KPI targets \n, • Monitor campaign performance across initiatives, using data and insights to guide optimizations and inform strategic decisions\n, • Identify and explore new marketing opportunities that align with business goals, serving as a generalist marketer and agile problem-solver\n, • Regularly audit and identify opportunities within customer retention \n, • Stay informed on industry trends, competitor strategies, new growth tactics and Gen-AI opportunities to fuel innovation and differentiation\n\n \n You are… \n\n • 4–5 years of experience in growth, digital, or performance marketing, preferably at a high-growth consumer brand or agency with a focus on D2C/eCommerce/subscription models\n, • Demonstrated success managing paid marketing channels and campaigns, with measurable results tied to CAC, ROI or LTV\n, • Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions—tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance.\n, • Highly organized with strong project management and communication skills; adept at managing multiple priorities and cross-functional teams\n, • Creative Problem-Solver: You are resourceful, think outside the box and turn challenges into opportunities and inspiring others to do the same\n, • Customer-Obsessed: You deeply understand customer needs and turn insights into impactful marketing strategies that drive satisfaction and growth.\n, • Collaborative: You thrive in a cross-functional environment, cultivating collaborative partnerships at all levels and departments to drive alignment and execution.\n, • Strategic & Insightful: You develop high-level strategies, guide execution, and solve complex problems with clear logic and contingency planning.\n, • Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention\n, • Adaptable: You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure. \n\n \n This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. \n New York Pay Range$121,500—$136,700 USDAbout HelloFresh\n We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work! \n\n At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. \n\n We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. \n\n To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. \n\n HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: \n\n \n