Marketing Associate - PR, Influencer & Events
hace 3 días
New York
About the Company Founded in 1997 by Thierry Gillier, Zadig&Voltaire is a French contemporary designer brand known for redefining luxury with a bold, modern perspective offering fashion for both women and men. Rooted in freedom and creative audacity, the brand draws inspiration from contemporary art, rock & roll, a Parisian spirit, and self-empowerment, values that inform everything we do, from design to the way we collaborate, innovate, and grow our teams. The spirit of the brand is eternally youthful, encouraging its community to embrace individuality and self-expression while practicing self-love, taking bold steps, and living on their own terms. Zadig&Voltaire is dedicated to nurturing the talents of tomorrow and supporting the development of its employees' skills across all the countries where the brand is present. True to its founders’ vision, the company is guided by an artistic and entrepreneurial mindset where employees are encouraged to be agile and proactive within a fast-growing global brand. Zadig&Voltaire fully embraces the complex challenges of the 21st century by actively engaging in its global sustainability program VoltAIRe. As an evolving global brand, Zadig & Voltaire is looking for talented people to get involved. Zadig & Voltaire is an equal opportunity employer. _ About the Role Zadig & Voltaire is seeking a highly organized, creative, and proactive Marketing Associate, PR, Influencer & Events to support brand marketing initiatives across North America. This role will play an integral part in bringing the brand to life through influencer partnerships, public relations, experiential events, gifting, and creative collaborations. Working closely with the North America Marketing team, global headquarters in Paris, and external PR agency partners, this individual will help execute impactful initiatives that build brand awareness, strengthen cultural relevance, drive boutique traffic and sales, and engage new and existing customers. The ideal candidate is passionate about fashion, culture, and emerging trends, with a strong understanding of the influencer and PR landscape. They are equally comfortable developing creative ideas, building relationships, managing external partners, presenting recommendations to management, and overseeing the details required to bring projects to life. Responsibilities Influencer Marketing & ShopMy • Support the development and execution of the US influencer marketing strategy, identifying talent, building relationships, and finding opportunities that align with brand positioning and commercial objectives., • Own the day-to-day management and growth of the ShopMy program, including creator outreach, relationship management, gifting, campaign execution, and performance tracking., • Coordinate influencer content partnerships from initial outreach through execution, including negotiations, product selection, contracts, creative briefs, deliverables, and timelines., • Partner with internal teams and external agencies to ensure influencer content supports brand storytelling and broader marketing initiatives., • Monitor influencer performance, engagement, and attributable sales to identify optimization opportunities. Public Relations & Brand Communications • Support as a key liaison between the US PR agency, global communications team in Paris, and internal stakeholders to support PR initiatives., • Coordinate press and VIP product requests, sample loans, gifting opportunities, and editorial needs., • Manage PR sample inventory, tracking, shipments, and returns to ensure timely fulfillment and accurate reporting., • Support press events, VIP dressing opportunities, and other brand visibility initiatives., • Ensure alignment with global brand messaging, creative direction, and communications priorities. Brand Events & Local Partnerships • Support the ideation, planning, and execution of local brand events, boutique activations, influencer experiences, and cultural partnerships across the US, • Partner with Retail and Marketing teams to develop a calendar of localized events and activations designed to increase boutique traffic, acquire new customers, strengthen existing customer relationships, and drive sales., • Research and identify relevant local partners, influencers, businesses, and creative collaborators to develop culturally relevant, community-driven experiences tailored to individual markets., • Support the development of event concepts and proposals, including creative direction, partnership opportunities, budgets, target audiences, and commercial objectives., • Coordinate all aspects of event execution, including vendor management, product needs, guest lists, invitations, customer outreach, and on-site logistics., • Collaborate with boutique teams to ensure events are aligned with store priorities, product launches, and revenue goals., • Identify opportunities to leverage influencer partnerships, local communities, and brand collaborators to expand event reach and attract new customers to boutiques., • Track event performance, including attendance, customer acquisition, boutique traffic, and sales, and prepare post-event recaps with key learnings and recommendations., • Support ongoing relationships with local partners and identify opportunities to extend successful activations across additional markets. Gifting & Product Coordination • Oversee influencer, VIP, and PR gifting fulfillment, including product selection, order placement, shipment coordination, and delivery tracking., • Coordinate in-store influencer and VIP gifting appointments, working closely with boutique teams to ensure a seamless brand experience., • Maintain organized records of gifting activity, product allocations, budgets, and associated content deliverables., • Manage sample requests and inventory in partnership with PR agencies, global headquarters, and internal teams. What Success Looks Like • Seamless execution of influencer partnerships, brand events, gifting initiatives, and PR coordination., • Continued growth of the ShopMy program, with increased creator engagement, content output, and attributable sales., • Successful local events and partnerships that drive measurable boutique traffic, new customer acquisition, and incremental revenue., • Strong relationships with influencers, agency partners, local communities, creative collaborators, and internal stakeholders., • Well-organized sample and gifting operations, with timely fulfillment, budget oversight, and clear tracking., • Creative, culturally relevant brand initiatives that elevate Zadig&Voltaire's presence in North America Qualifications • 3–5 years of experience in brand marketing, influencer marketing, public relations, or experiential marketing, ideally within fashion or luxury., • Strong understanding of the fashion, influencer, media, and cultural landscape, with an eye for emerging talent and trends., • Experience managing influencer partnerships, gifting programs, and content collaborations; familiarity with ShopMy is strongly preferred., • Experience planning and executing events, boutique activations, and creative partnerships, with an understanding of how experiential marketing can drive customer engagement and sales., • Excellent organizational and project management skills, with the ability to manage multiple initiatives and competing deadlines., • Strong written and verbal communication skills, with confidence presenting ideas and recommendations to management and working with external partners, agencies, and cross-functional teams., • Detail-oriented, resourceful, and proactive, with a hands-on approach to problem-solving and the ability to anticipate needs., • Comfortable balancing creative thinking with operational execution, budget management, and commercial objectives., • Proficiency in Microsoft Office, particularly Excel and PowerPoint, and Canva., • Flexibility to attend occasional evening or weekend events and travel as needed. Equal Employment Opportunity Statement: Zadig & Voltaire is an Equal Employment Opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to any protected characteristic under applicable law.
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