Product Marketing Manager - Star Trek
1 month ago
Barcelona
Scopely is looking for a Product Marketing Manager to join our Star Trek Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is understood, experienced, and adopted by millions of players worldwide. This role sits at the intersection of Product, Live Operations, Marketing, Community, Campaigns, and Player Experience. You will partner closely with Product teams to translate complex systems, features, and roadmap initiatives into compelling player value, ensuring every launch delivers a clear narrative, coordinated execution, and an exceptional player experience. Product Marketing serves as the connective tissue across the player-facing organization. While Product defines what we build, Community builds trust, Campaign Marketing activates audiences, and Player Experience supports players, Product Marketing ensures every team is aligned around a shared strategy, consistent messaging, and a coordinated go-to-market plan. Success in this role requires equal parts strategic thinking and hands-on execution. You'll develop positioning, own go-to-market strategy, create messaging frameworks, build launch materials, guide creative development, and coordinate cross-functional teams to bring new features, seasonal content, technical improvements, and major Star Trek moments to life. Star Trek Fleet Command is one of the most sophisticated strategy games in mobile. The ideal candidate enjoys simplifying complexity, thrives in cross-functional environments, and is energized by turning ambitious product ideas into experiences that players understand, value, and remember. • Own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear, compelling experiences that help players understand not just what we're building, but why it matters, • Champion the player perspective throughout the product development lifecycle, ensuring features, systems, and content are positioned in ways that resonate with our diverse player base, • Establish messaging frameworks that create consistency across every player-facing touchpoint, from launch campaigns and CRM to roadmap communications and in-game messaging, • Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams throughout feature development, • Translate complex gameplay systems, progression mechanics, monetization initiatives, technical improvements, and roadmap priorities into compelling player-facing narratives, • Develop positioning, messaging, and value propositions for new features, seasonal content, technical improvements, and franchise initiatives, • Ensure every major release tells a clear story that connects product innovation with meaningful player outcomes, • Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships, • Build launch plans that align messaging, timing, audiences, business objectives, and player education across every player-facing channel, • Define player segmentation and messaging strategies that support players throughout their lifecycle and progression journey, • Establish launch objectives and success criteria in partnership with Product, Marketing, and Analytics teams, • Serve as the central marketing partner connecting Product, Community, Campaign Marketing, CRM, Creative, Analytics, Player Experience, Publishing, and external partners, • Coordinate launch readiness across all player-facing functions, ensuring messaging, creative assets, support documentation, operational plans, and partner approvals are complete before release, • Facilitate launch planning, milestone reviews, and cross-functional communication to proactively identify risks and remove blockers, • Partner with Community and Player Experience to ensure player communications, support readiness, and recovery messaging remain aligned throughout launches and live incidents, • Create creative briefs, messaging frameworks, presentations, launch documentation, executive materials, and marketing guidance that enable successful execution across the organization, • Review and approve marketing assets to ensure consistency across channels and alignment with product strategy, brand standards, and franchise guidelines, • Partner with Creative teams to develop high-quality marketing materials that communicate player value while maintaining franchise authenticity, • Manage approvals and asset delivery with Paramount and other external partners, • Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes following launches, • Partner with Analytics, Community, and Player Experience to identify player friction, adoption barriers, and opportunities for optimization, • Translate quantitative and qualitative player insights into actionable recommendations for future launches and product improvements, • Continuously refine positioning, messaging, and go-to-market strategies through experimentation, testing, and post-launch analysis, • Lead and evolve the Product Marketing discipline for Star Trek Fleet Command, continuously improving launch quality, planning processes, and organizational effectiveness, • Manage the Campaign Manager, providing coaching, prioritization, and strategic direction across day-to-day marketing execution, • Own the Product Marketing operating cadence, including roadmap reviews, launch planning, partner coordination, and cross-functional alignment, • Build trusted relationships across Product, Marketing, Creative, Publishing, Licensing, and executive leadership to improve decision-making and execution, • Establish scalable frameworks, documentation, and best practices that strengthen Product Marketing's impact across the organization, • Strategic, curious, and relentlessly player-focused, • Comfortable operating at the intersection of product strategy, marketing, and player experience, • Motivated by turning complex systems into simple, compelling stories that players understand and value, • Collaborative by nature, bringing diverse teams together around a shared vision and common goals, • Equally confident leading strategic discussions with executives and producing hands-on deliverables that move launches forward, • Data-informed but never data-limited, combining analytics with player empathy to make sound decisions, • Adaptable in fast-moving environments where priorities evolve and every launch presents new opportunities to learn, • Passionate about live-service games and excited by the challenge of helping millions of players discover, understand, and engage with new experiences, • Translated complex products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and commercial performance, • Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners around a unified player experience, • Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch strategy, • Built scalable marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration, • Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced, live-service environments where priorities evolve quickly and execution matters, • Mentored marketers and fostered collaborative, high-performing teams while maintaining a hands-on approach to strategy and execution, • Have 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products, • Experience working on live-service or free-to-play games, • Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation, • Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance, • Experience working with licensed entertainment brands or franchise partners, • Familiarity with creative production pipelines and integrated campaign development, • Passion for strategy games, mobile games, or live-service products, • Knowledge of Star Trek and an appreciation for its characters, stories, and passionate global community Scopely is a leading video game and global interactive entertainment company, home to many of the world's most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble franchise, “Yahtzee With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. #J-18808-Ljbffr
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