Senior Partner Marketing Manager
12 hours ago
Barcelona
ABOUT GROUP-IB: Founded in 2003 and headquartered in Singapore, Group-IB is a leading creator of cybersecurity technologies to investigate, prevent, and fight digital crime. Combating cybercrime is in the company’s DNA, shaping its technological capabilities to defend businesses, and citizens, and support law enforcement operations. Group-IB’s Digital Crime Resistance Centers (DCRCs) are located in the Middle East, Europe, Central Asia, and Asia-Pacific to help critically analyze and promptly mitigate regional and country-specific threats. These mission-critical units help Group-IB strengthen its contribution to global cybercrime prevention and continually expand its threat-hunting capabilities. Each of us can help make the world a safer place. Join us! ABOUT THE ROLE: As a Global Partner Marketing Manager at Group-IB, you will be shaping the way global cybersecurity partnerships together with business leaders and channel, and make sure they are activated and scaled. This role sits at the intersection of strategic alliances, go-to-market innovation, and cyber defense leadership. You'll work hand-in-hand with some of the world’s resellers, distributors, MSSPs, and technological partners, and support them to deliver exclusive and comprehensive cyber protection to their customers. YOUR MISSION: Strategic Responsibilities: • Design and scale Group-IB’s global partner marketing program, ensuring it drives measurable growth across regions., • Build co-marketing campaigns with top-tier partners (e.g., AWS, MSSPs, technology alliances), delivering joint value propositions and high-quality leads., • Elevate Group-IB’s brand within the partner ecosystem through success stories, thought leadership, media coverage (e.g., CRN), and partner-driven events., • Support partner recruitment strategies with targeted ABM campaigns, nurturing journeys, and regional partner events. Operational Responsibilities: • Create ready-to-use partner marketing toolkits: email and social templates, product sheets, webinar kits, and sales enablement materials., • Monitor partner marketing performance using CRM and analytics dashboards, driving data-based optimizations., • Develop impactful training content for partners, including sales enablement and technical modules to accelerate onboarding and performance., • Maintain a clean, accurate, and up-to-date partner database for seamless communication and campaign execution. WHAT SUCCESS LOOKS LIKE: • 3-5 years of experience in partner and channel, ideally in B2B tech, SaaS, or cybersecurity industries., • Proven track record of working with global channel ecosystems (resellers, distributors, MSSPs, or technology alliances) and delivering co-marketing initiatives. Strong understanding of partner lifecycle — from recruitment and onboarding to enablement and retention, • Experience managing marketing development funds (MDF) and building performance-driven incentive programs (e.g., SPIFFs), • Tech-savvy: hands-on experience working with PRM platforms (e.g., Allbound, Impartner, Zift), CRM tools (e.g., Salesforce, HubSpot), Marketing automation platforms (e.g., Marketo, Mailchimp, Pardot), • Experience working with marketplaces (e.g., AWS, Microsoft, IBM) is a plus., • Excellent communication and copywriting skills for creating partner-facing materials, training scripts, and newsletters, • Comfortable working in a cross-functional environment with sales, product, and digital marketing teams, • Fluent in English; additional languages are a plus. OUR WORK ENVIRONMENT & CULTURE: At Group-IB, we believe that employee happiness is fundamental to success. We foster a supportive, inclusive, and dynamic workplace where every team member is empowered to grow. Whether you’re aiming to deepen your expertise, step into leadership, explore new departments, or take your career abroad, we provide diverse opportunities for professional development. Our team is made up of specialists from around the world who bring deep international expertise and thrive on solving complex challenges. You’ll be working with cutting-edge technologies recognized globally by Gartner, IDC, and Forrester, and contributing to projects that span across 60 countries alongside 450+ partners and 500+ clients. We take pride in our multicultural, values-driven culture, where mutual respect, collaboration, and shared goals unite us across borders. And with Group-IB’s continued global growth and financial stability, your career trajectory here can accelerate faster than in most traditional environments. WHAT DO WE OFFER: • Flexible Work Schedule: We don’t believe in fixed hours, what matters is impact, not time spent. You have the freedom to design your own workday in a way that drives results and balance., • Comprehensive Health Coverage: Your well-being comes first. We offer health insurance to support you when it matters most., • Certifications & Continuous Learning: Our team holds over 1,000 globally recognized certifications, including CEH, CISSP, OSCP, and more. Through our incentive program, we cover the cost of professional development, because your growth fuels our innovation., • Meaningful Challenges & Growth Paths: From soft skills development to advanced technical training, a wide range of internal programs help you expand your skill set and earn recognition and rewards along the way., • Entrepreneurial spirit is encouraged: We value initiative. Whether it’s launching a tech blog, organizing events, building communities, or starting a sports team, Group-IB is a place where bold ideas are supported and celebrated.