Chief marketing officer
1 day ago
Madrid
At Orient Path, we partner with high-growth companies globally. We are currently hiring a Chief Marketing Officer for one of our key clients — Constructor Knowledge is the education arm of the Constructor group, bringing together degree-granting and lifelong-learning institutions: Constructor University in Bremen, EBAC in Brazil, Nexford University, and further acquired and partner entities under one mission: to expand access to high-quality education worldwide and serve ten times more learners with ten times greater efficiency. About the Role We are seeking a Chief Marketing Officer to lead marketing across this multi-institution, multi-market portfolio: building the Constructor Knowledge masterbrand, growing student recruitment and enrolment, and sharpening the positioning of each institution in its market. This is a senior, execution-oriented role for a leader who understands education marketing at scale, student‑acquisition funnels, international recruitment, academic brand and reputation, and the data and systems that drive enrolment. You will partner closely with institutional leadership, admissions, academic teams, partnerships, and the Office of the CEO to turn a portfolio of distinctive institutions into a coherent, growth‑driving brand system across Europe, Latin America, North America, MENA, and Asia. Responsibilities Own marketing strategy across Constructor Knowledge and its institutions (Constructor University Bremen, EBAC, Nexford, and acquired or partner entities) — covering brand, enrolment, reputation, communications, and digital. Build and govern the Constructor Knowledge masterbrand and brand architecture, clarifying how the group brand and individual institutional brands relate to and reinforce one another. Drive student recruitment and enrolment growth across undergraduate, graduate, executive, and online programmes, optimising the full funnel from awareness to applied, admitted, and enrolled. Lead international student acquisition across priority markets through digital, content, events and education fairs, and recruitment‑agent and channel networks. Strengthen academic brand, reputation, and rankings positioning through thought leadership, research storytelling, PR, and stakeholder communications. Build and run the marketing technology and analytics stack — CRM, marketing automation, attribution, and reporting to measure cost‑per‑enrolment, yield, conversion, and ROI across institutions. Develop partner, alumni, employer, and ecosystem marketing that supports recruitment, graduate placement, and institutional reputation. Lead, mentor, and scale marketing teams across institutions; coordinate external agencies, freelancers, and vendors; and own marketing budget and allocation across the portfolio. Qualifications 10+ years of progressive marketing experience, including senior leadership in higher education, Ed Tech, or another international, brand‑ and growth‑driven environment. Proven track record of growing student recruitment or customer acquisition across multiple markets, institutions or products, and segments. Strong command of brand strategy and brand architecture, ideally across a multi‑brand or portfolio context. Deep experience in digital and demand/enrolment marketing — paid media, SEO, content, events, email, and CRM‑driven nurture. Strong understanding of marketing analytics, funnel metrics, CRM, automation, and performance reporting (e.g. Salesforce, Hub Spot, Google Ads, SEO and analytics platforms). Experience leading marketing teams, agencies, budgets, and cross‑functional initiatives across markets. Understanding of AI‑driven marketing and its role in positioning, content production, customer engagement, and marketing operations. Excellent leadership, communication, stakeholder‑management, analytical, and strategic‑thinking skills. Required Skills Experience marketing degree‑granting universities or executive and online education internationally. Familiarity with international student‑recruitment ecosystems: agents, fairs, rankings, and accreditation‑driven reputation. Experience integrating, repositioning, or rebranding acquired institutions within a portfolio. Additional languages relevant to priority markets (German, Portuguese, Spanish, or Arabic). Pay range and compensation package Be a defining leader in a fast‑growing, mission‑driven international education group at the forefront of education and research. Shape marketing across a distinctive portfolio of universities and learning institutions spanning three continents. International, flexible environment with mobility across Constructor locations (Bremen, Belgrade, Sofia, Istanbul, Singapore, and others). Choice of work equipment: laptop, monitor, and other necessary tools. English classes through i Talki, with a monthly allowance of USD 130. Flexible schedule, we usually work between 09:00/10:00 and 18:00/19:00 CET or EET. Newborn bonus of EUR 500 per child, patent remuneration, and paid leave. Remote work where we have no office; hybrid (2 days in‑office, 3 days remote) in locations with offices. Equal Opportunity Statement Constructor fosters equal opportunity for people of all backgrounds and identities. We are led by a gender‑balanced board and do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or other protected characteristics. We warmly encourage applications from underrepresented groups. #J-18808-Ljbffr