Graphic Designer and Brand Specialist
hace 5 días
Alcobendas
Purpose of the Role: The Regional Graphic Designer & Brand Specialist leads and advises on the development and execution of visually compelling design strategies that enhance brand identity, support marketing campaigns, and ensure consistency across all ISP schools in the Iberia region. This role is critical in creating impactful design solutions that elevate the ISP brand, drive engagement, and reinforce a strong, credible public image. It shapes visual communications for both online and offline platforms, drives brand awareness, and supports ISP schools in becoming the “Schools of Choice” in their local markets. The role also contributes to lead generation, customer experience and digital execution through close coordination with the Regional Marketing Manager and school-level teams. Key responsibilities 1. Creative design and brand leadership • Lead the creation of visual assets and branding solutions across all schools and regional campaigns, from conceptualisation to final execution., • Ensure consistency and cohesiveness of the brand identity across all visual platforms and touchpoints (digital, print, environmental and event branding)., • Develop illustrations, logos, infographics and other design assets that reflect the brand's core values, look and feel., • Create and maintain style guides, templates and branding guidelines to standardise design output across all communication channels., • Manage visual consistency and brand governance across all schools and regional touchpoints., • Collaborate with marketing teams to strategise creative campaigns that align with brand messaging and target audiences. 1. Campaign creative and digital execution • Adapt outdoor and digital campaigns into multiple formats, languages and platforms, ensuring consistency across markets., • Support online campaign copy adaptations and creative execution in coordination with the Regional Marketing Manager., • Design and create landing pages aligned with campaign objectives and conversion goals., • Support UTM management and tracking implementation for campaign performance measurement., • Produce digital advertising assets, social media creatives, banners and other paid media collateral. 1. Website and digital channels management • Manage and support the regional and school websites, ensuring content, design and imagery are up-to-date, on-brand and relevant., • Maintain landing pages, intranet and SharePoint content (WordPress, HTML, basic CSS)., • Manage social media for ISP regional channels — including content design, scheduling support and visual storytelling., • Develop visual content for school social media strategies in coordination with school marketing leads. 1. Video production and multimedia content • Create and edit video content, including coverage of strategic projects such as TEDx, Forbes events and other regional flagship initiatives., • Produce post-production deliverables (Adobe Premiere, After Effects, Photoshop) for both campaign and brand activation use., • Experiment with new design formats, animations, motion graphics and video formats for digital channels. 1. Marketing collateral and school materials • Produce brochures, prospectuses, flyers, billboards, newsletters, press dossiers, pop-ups, banners and other offline corporate materials., • Design merchandising and school-branding materials (uniforms, signage, indoor branding, environmental graphics)., • Develop ILOS corners and other in-school physical brand activations., • Provide final production artwork for various media, ensuring all design assets meet current branding standards. 1. Operational integrations and platform support • Support Canva, iSAMS, admissions forms and other operational platform integrations where design and branding consistency are required., • Collaborate with cross-functional teams (Admissions, IT, HR) to integrate design elements into broader operational projects., • Develop and maintain inbound marketing templates, internal communication formats and document templates. 1. Content development and internal communications • Develop and design content for newsletters, blogs, inbound templates and internal communications., • Collaborate with schools to ensure content aligns with their identity and ISP branding, supporting consistent use of their stories and promises across all touchpoints., • Support the development of storytelling assets for admissions, parent engagement and community communications. 1. School support and rapid-response design • Support schools with day-to-day design requests and urgent campaign rollouts, balancing strategic and tactical workloads., • Provide individual support to school marketing teams, helping them accomplish their design goals and ensuring alignment with overall regional strategy., • Guide school marketing teams, fostering a culture of creative excellence and adherence to brand guidelines. 1. Asset management and brand library • Curate, archive and manage a data bank of suitable images, including in-house photography and digitally manipulated images., • Conduct regular audits of visual assets to ensure consistency and update materials to maintain brand relevance., • Maintain a centralised repository of templates, brand assets and design components for school use. 1. Event coordination and on-site brand activation • Coordinate the creative and branding elements of regional events (TEDx, Forbes, ranking events, school showcases)., • Manage on-site branding execution including signage, stage design, printed materials and visual experience., • Support event logistics from a creative and visual production standpoint. 1. External agencies, suppliers and production partners • Coordinate with external agencies, printers, suppliers and freelancers to ensure timely and quality production of marketing materials., • Manage briefs, deadlines, budgets and quality control with external partners., • Negotiate and monitor delivery against agreed standards and timelines. 1. Innovation and trend monitoring • Maintain a deep understanding of current design trends, tools and technologies, ensuring all designs are modern, effective and impactful., • Experiment with new formats — animations, AI-assisted design tools, interactive content, Online Flipbooks, Google Sites — to keep ISP at the forefront of visual communication., • Ensure all visual communications are accessible and responsive, with particular attention to UX/UI design principles. 1. Project and campaign management • Lead multiple projects simultaneously across brand identity, advertising, online and offline campaigns, design briefs, layouts and final artwork., • Analyse and interpret project briefs, ensuring a deep understanding of stakeholder needs to deliver tailored design solutions., • Schedule and manage projects, keeping track of requests and providing up-to-date reports on design progress to the Regional Head of Marketing & Communications. 1. Ad hoc and other responsibilities • Perform any ad hoc tasks as assigned, providing support to ensure brand alignment in all visual touchpoints. Skills, qualifications and experience Essential • Bachelor's degree or Higher Diploma in Graphic Design, Art, Design, Creative Multimedia or equivalent, with strong creative talent and portfolio., • 2+ years of graphic design experience, creating and implementing outstanding visuals in an advertising agency or in-house creative department., • Fluent in English and Spanish (written and spoken)., • Highly proficient in design software (InDesign, Illustrator, Photoshop, Canva, Figma)., • Experience in photography, photo editing, videography, video editing and post-production (After Effects, Adobe Premiere, Adobe Photoshop)., • Working knowledge of WordPress, HTML and basic CSS., • Strong project management skills, ability to multitask and meet tight deadlines., • Excellent communication and collaboration skills., • Detail-oriented, well-organised and able to thrive in a deadline-driven environment. Desirable • Knowledge of marketing tools including email marketing platforms, analytics, social media scheduling tools or SEO basics., • Experience in web maintenance and development., • Understanding of traditional and digital marketing, social media production, corporate identity, packaging design, advertising and multimedia., • Experience in educational environments or family-facing brands., • Familiarity with UTM tracking, campaign measurement basics and conversion-oriented design., • Portuguese language skills (working level). ISP Commitment to Safeguarding Principles • ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. ISP Commitment to Diversity, Equity, Inclusion, and Belonging • ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
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