Product Marketing Manager - Professional AV Solutions
4 days ago
San Sebastián de los Reyes
We are looking for a Product Marketing Manager with a minimum of 3 years of experience to support and coordinate the day-to-day operations of our Marketing Department. Reporting directly to the Managing Director, this role will work closely with a team of three marketing professionals and act as the main liaison with international partners and subsidiaries. This position is ideal for someone with a strong marketing background who also brings a solid understanding of product development and technical features, helping to connect product strategy, market insights, and communication in a company dedicated to the manufacturing of Professional AV, Broadcasting, and Videoconferencing cameras. Main Responsibilities • Team Coordination: Coordinate a team of 3 marketing professionals, ensuring that deliverables are aligned with brand strategy, company objectives, and the expectations of a professional AV manufacturer., • International Coordination: Serve as a point of contact for marketing teams in partner companies and subsidiaries worldwide, fostering consistency and collaboration across campaigns and communications., • Campaign Management: Ensure the execution of integrated marketing campaigns (email, social media, Google Ads, LinkedIn, webinars, offline media, etc.), ensuring that content, timing, and messaging align with company goals and product positioning., • Content Creation & Management: Production of high-quality content for websites, newsletters, landing pages, blog posts, press releases, and social media channels, ensuring it is technically accurate, relevant, and engaging for our professional AV audience., • Event Management: Lead the organization of online/offline events, trade fairs, and promotional activities, including logistics, supplier management, and onsite execution., • Analytics & Reporting: Monitor and analyze campaign performance (Google Ads, LinkedIn, SEO, email, etc.), generating insights and recommendations to enhance ROI and lead generation., • Market & Competitor Analysis: Conduct benchmarking and competitor research within the professional AV and videoconferencing industry to identify trends, opportunities, and potential differentiators., • Cross-team Collaboration: Work closely with Sales, Product Development, and other departments to ensure alignment in communications, campaigns, and promotional initiatives. Product & Technical Responsibilities • Customer Engagement: Support to build and maintain strong customer relationships; product demonstrations for clients, staff, and stakeholders to communicate product benefits effectively., • Product Development Support: Contribute to the development and documentation of new products from a marketing and competitive insight perspective, providing input on positioning, messaging, and go-to-market strategy based on market trends and customer needs., • Market Insights: Identify customer needs and emerging trends, leveraging insights to support product enhancements and business growth., • Strategic Collaboration: Work with Commercial and Product teams to develop strategies for product positioning, differentiation, and market expansion., • Process Optimization: Support and document the product development process, ensuring effective collaboration and communication between technical, commercial, and marketing team The Ideal Candidate • Solid knowledge of the professional audiovisual and videoconferencing market (B2B)., • Bachelor’s degree in Marketing or Business Administration, • Around 3 years of experience in a marketing-related role, with exposure to both digital and offline marketing activities., • Previous experience coordinating small teams and/or working with international stakeholders is highly valued., • Proficient in WordPress, CRM systems (preferably Zoho), and marketing automation/email marketing tools., • Experience managing and optimizing Google Ads, LinkedIn Ads, and SEO strategies., • Strong analytical skills with knowledge of tools such as Google Analytics, Semrush, or Ahrefs., • Content creation skills; Adobe Suite (Photoshop, Illustrator, InDesign) is a plus., • Excellent communication and interpersonal skills, with fluency in English (C1) and Spanish (C2)., • Highly organized, proactive, and results-driven, with strong leadership and problem-solving abilities., • Hands-on, collaborative, and eager to grow in an international and dynamic environment., • Based in Madrid/San Sebastián de los Reyes.
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