Growth Marketing Lead (Gaming / Poker)
hace 2 meses
Málaga
You like Digital Marketing ? You like innovation ? You want to play an important role in a dynamic team ? This role is not for everyone. It is a great fit if you: Think fast and solve problems independently Are comfortable working fully in English Have strong experience in digital/growth marketing Understand modern acquisition channels and platforms Have a real interest in poker (rules, ecosystem, culture) Enjoy working in a demanding, fast-paced startup environment About Oxtaz Oxtaz is a fast-growing startup aiming to become a leader in the online gaming industry, with a strong focus on poker. We are currently building a next-generation educational poker platform (SaaS) called OptimusPoker and have recently opened our office in Malaga. We operate like a startup: fast, ambitious, and hands-on. Everyone takes ownership and contributes directly to growth. The Role : Senior Digital Marketer (poker, gaming) We are looking for a Senior Digital Marketer who can drive execution and growth , not just strategy. You will work with the CEO and our marketing officer to define marketing direction and will be responsible for organizing, launching, and scaling campaigns . A key current challenge is creative production bottlenecks . While this role is primarily focused on marketing execution, it is a strong plus if you can produce visual assets yourself or efficiently manage their production . You will also collaborate closely with a junior marketer and ensure smooth day-to-day marketing operations. You will recruit and manage freelancers and subcontractors. What You’ll DoStrategy to Execution Translate company objectives into actionable marketing plans Organize and execute campaigns across multiple channels Prioritize initiatives and ensure delivery Campaign Management & Growth Plan, launch, and optimize campaigns across: Social media (Instagram, YouTube, Facebook, Twitter, TikTok...) Paid acquisition (PPC) SEO & content marketing Email & automation Optimize acquisition funnels and conversion performance Improve website performance and landing pages Creative Production (Key Focus) Identify and resolve creative bottlenecks Coordinate or produce marketing assets such as: Social media creatives & ads Blog visuals Landing pages Presentations & brochures (PDFs) Web banners & thumbnails Short-form videos (Reels, Shorts, TikTok) Manage freelancers, designers, and external agencies when needed Important : This is not a pure designer role — but being able to create assets yourself or guide production efficiently is a strong advantage . Team Collaboration Work punctualy with the CEO on direction and priorities Collaborate with and support a junior marketing profile on daily basis Ensure alignment between strategy, execution, and production Performance & Optimization Track and analyze campaign performance (Google Analytics, etc.) Implement tracking, tools, and reporting Continuously test, iterate, and improve results What We’re Looking ForMust-Have Strong experience in digital marketing (5+ years preferred), especially growth marketing, Hook method, AARRR framework Proven ability to execute campaigns end-to-end Hands-on knowledge of modern platforms (YouTube, Meta, TikTok, etc.) Strong organizational and execution skills Excellent English (written and spoken) Data focused, analytical, autonomous, proactive, and results-driven Highly Valued Experience in online poker or gambling or modern online industries Ability to create marketing assets (design, video, or basic editing), OR strong experience managing creative production Experience with tools like Canva, Adobe Suite, Figma, CapCut, Semrush, Grammarly, HeyGen, Google suite, ActiveCampaign, etc. Knowledge of the online poker industry and culture Startup or fast-paced environment experience Mindset We Value Builder mentality: you make things happen Execution over theory Ownership and accountability Structured thinking aligned with business goals Energy, curiosity, and adaptability What We Offer Competitive salary (fix depending on profile and experience + performance bonus) High-impact role with direct exposure to company growth Close collaboration with the CEO Startup environment with fast learning Flexible working setup (hybrid) Before You Apply This role is for someone who: Enjoys both thinking and doing Can execute and organize , not just strategize Is comfortable wearing multiple hats in a startup