Gonesse
Web Analyst E-commerce (h/f) 📍 Location: GONESSE, Val-D'Oise, FR 🏢 Industry: Human Resource Services 💼 Work Setting: Hybrid Are you passionate about web analytics, customer behavior analysis, and turning digital data into actionable business insights? This role offers the opportunity to work closely with business, technical, and data teams to improve online performance, optimize user journeys, and support data-driven decision making. The ideal candidate brings strong expertise in web analytics platforms, tag management, data visualization, A/B testing, and digital performance measurement. Key Responsibilities Data Tracking & Data Quality Management Analytics Tracking Implementation • Configure, maintain, and optimize website tracking solutions., • Ensure accurate collection of:, • Traffic Data, • Conversion Metrics, • Revenue Performance, • Average Order Value (AOV), • Bounce Rate, • Funnel Performance Metrics Tracking Governance • Develop and maintain tracking and measurement plans., • Ensure consistency and reliability of analytics implementation., • Validate data collection accuracy across digital channels. Tag Management • Configure and maintain Google Tag Manager (GTM)., • Deploy and manage tags, triggers, variables, and tracking events., • Support enhanced e-commerce tracking implementations. Technical Collaboration • Work closely with developers and technical teams to implement tracking requirements., • Translate business requirements into detailed tracking specifications., • Troubleshoot analytics and tagging issues. GDPR & Compliance • Ensure data collection processes comply with GDPR regulations., • Support Consent Management Platforms (CMP) such as:, • Axeptio, • Cookie Consent Solutions, • Maintain compliance with privacy and data protection standards. Digital Performance Analysis Business Performance Insights Website Performance Analysis • Analyze key digital performance metrics and trends., • Evaluate website effectiveness and customer engagement., • Identify risks, opportunities, and optimization areas. Customer Journey Analysis Investigate user behavior through: • Conversion Funnels, • Navigation Paths, • User Segmentation, • Customer Journey Mapping, • Heatmaps, • Session Analysis Contentsquare Analysis Utilize Contentsquare to: • Understand visitor behavior, • Evaluate page interactions, • Identify friction points, • Improve conversion performance Recommendations • Deliver actionable optimization recommendations., • Support improvements in acquisition, engagement, and conversion metrics., • Collaborate with stakeholders to prioritize opportunities. Experimentation & Conversion Optimization A/B Testing Support • Participate in A/B testing initiatives., • Define success metrics and tracking requirements., • Analyze test results and provide recommendations., • Support conversion rate optimization (CRO) efforts. Performance Improvement • Identify opportunities to improve:, • Conversion Rates, • User Experience, • Funnel Performance, • Customer Engagement Reporting & Data Visualization Dashboard Development Design and maintain reporting solutions using: • Looker Studio, • Power BI KPI Reporting Develop dashboards tracking: • Traffic Performance, • Revenue Metrics, • E-commerce KPIs, • Conversion Rates, • Marketing Performance Business Intelligence • Deliver reliable and accessible reporting for business teams., • Provide regular insights and recommendations., • Support executive and operational reporting needs. Data Warehouse & Data Projects Data Integration Support initiatives involving: • New Data Sources, • Dataset Development, • Data Consolidation, • Analytics Infrastructure Data Warehouse Collaboration Work alongside data teams to: • Structure datasets, • Improve reporting architecture, • Enhance data accessibility, • Support analytics scalability Data Modeling Support • Participate in data visualization and reporting projects., • Ensure data accuracy and consistency across systems. Required Qualifications Web Analytics Expertise Strong experience with: • GA4 (Google Analytics 4), • Matomo, • Similar Web Analytics Platforms Tag Management • Strong Google Tag Manager (GTM) experience Experience with: • Event Tracking, • Conversion Tracking, • Tag Deployment, • Consent Management Digital Analytics Skills Knowledge of: • Digital KPIs, • Conversion Analysis, • Funnel Analytics, • Customer Journey Analysis, • E-commerce Analytics Data Visualization Experience building dashboards using: • Looker Studio, • Power BI Behavioral Analytics Experience with: • Contentsquare, • Heatmaps, • User Behavior Analysis, • Session Monitoring Tools Technical Skills Web Technologies Basic understanding of: • JavaScript, • HTML, • Web Tracking Technologies Data Analysis • KPI Reporting, • Data Interpretation, • Trend Analysis, • Business Analytics Compliance Knowledge Understanding of: • GDPR, • Consent Management, • Data Privacy Requirements, • Tracking Compliance Key Skills • Google Analytics 4 (GA4), • Matomo, • Google Tag Manager (GTM), • Web Analytics, • E-commerce Analytics, • Contentsquare, • Looker Studio, • Power BI, • A/B Testing, • Conversion Rate Optimization, • Data Visualization, • GDPR Compliance